designing better-ux

Designing better UX

ux@absg.com ux.absg.com

Girish Gangadharan

ABSG Enterprise Architecture

What is UX?

Why should we care?

Vs

Which place would you want to stay in?

UI Vs UX User Interface

User Experience

UX elsewhere

* Architects care about more than just the buildings

* Apple does not solely focus just on selling electronics

* Waiting rooms in reputable establishments

* Airlines, hotels, restaurants, health clubs etc.

Different perspectives

Courtesy: http://www.nickfinck.com/

UX 101

Stop ignoring the obvious

* Apple: MagSafe Power Adapter

* No Late fees

* Upside down Ketchup bottle

UX 101

Ask yourself: What am I trying to communicate to the user?

* Is this design element necessary? Will it help or hurt the UX? * Uncluttered. Uncomplicated. Unambiguous. * Rethink. Refine. Repeat.

Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away. - Antoine de Saint-Exuper

UX 101

Use the constraints to your advantage

Vs

UX 101

Ask the right questions. Understand the user.

Vs

* Put yourself in the users shoes.

How can your product/solution make their lives easier?

Simplicity is the ultimate sophistication. - Leonardo Da Vinci

UX 101

Nice to have Vs Need to have.

* Don’t underestimate the importance of the little nice things.

Discount on the next order

Unadvertised Discounts at Checkout

Hiding a gift in the shipment

Price Alert Emails

Follow up calls

Wait a second…

How is this different from good old customer service?

* The user experience is a sum of all the interactions a user has with your organization.

website

in-person service

phone support

software advertisement

email support

UX Design Cheat Sheet

Usefulness

Simplicity

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UX

Future workshops

* User Research (requirements)

* Information Architecture (wireframes)

* User Experience Design (learning curve on how to use)

* Usability Engineering (human-computer interaction)

* Visual Design (layout, typography, color scheme)

Sample Exercises

UX - Tip of the Day

Context

Where am I?

How do I go back?

What can I do next?

What’s my current state?

Questions ?

Designing better UX

ux@absg.com ux.absg.com

Girish Gangadharan

ABSG Enterprise Architecture