design thinking in praxis - future of digital festival- general assembly with mashable
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T h e F u t u r e o f D i g i t a l
DESIGN THINKING IN PRAXISMike Biggs
@MetaMikeBiggs
A TALE OF TWO STRATEGIES
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DigitalThe Normals
@MetaMikeBiggs #EATTHEORG
A TALE OF TWO STRATEGIES
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DigitalThe Normals
@MetaMikeBiggs #EATTHEORG
A TALE OF TWO STRATEGIES
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DigitalThe Normals
@MetaMikeBiggs #EATTHEORG
Digital does not exist.
It is just a social construct.
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@MetaMikeBiggs #EATTHEORG
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@MetaMikeBiggs #EATTHEORG
DIGITAL SHOULD BE READ AS:
DESIGNING THE ORGANISATION
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@MetaMikeBiggs #EATTHEORG
I.T. [DIGITAL] IS ALLOWING US TO DESIGN EVERYTHING:
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▫︎ Interfaces
▫︎ Products
▫︎ Experiences
▫︎ Internet of Things
▫︎ Ecosystems
▫︎Business models
▫︎Markets
@MetaMikeBiggs #EATTHEORG
GETTING BETTER AT DESIGNING THE BUSINESS THINGS
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▫︎Agile transformation
▫︎ Lean Startup
▫︎Distributed teams
▫︎Collaboration
▫︎Work visualisation
▫︎Cultural change
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THE VERY FABRIC OF OUR PROFESSIONAL AND PRIVATE
EXISTENCE
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WHY PRAXIS?
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THE COMBINATION
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Thinking
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THE COMBINATION
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Design Thinking
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THE COMBINATION
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Design Thinking
@MetaMikeBiggs #EATTHEORG
D.SCHOOL MODEL
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THE TIRED MODEL
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Viability
Desirability Feasibility
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TAXONOMY OF DESIGN MODELS
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“Design Thinking is a loosely grouped collection of methods which allow human-
led learning & creation to occur” -Mike Biggs
@MetaMikeBiggs #EATTHEORG
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WHAT IS DESIGN THINKING?
DT is:
▫︎ Cultural
▫︎Glue that can bind
▫︎ A collection of tools
▫︎ T shaped people
▫︎ Flexibility
DT is NOT:
▫︎ A strategy
▫︎ Vertical Function
▫︎ A linear Process
▫︎Design Divas
▫︎ Fundamentalism !
Basically: It’s “THE VIBE”@MetaMikeBiggs #EATTHEORG
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WHAT’S IN THE TOOLBOX
▫︎ Ethnographic research
▫︎ Collaborative sketching
▫︎ Prototyping and rapid testing
▫︎ Analysis
▫︎ Synthesis
▫︎ Divergent tools
▫︎ Convergent tools
▫︎ Explicit creative tools-i.e. Random input
▫︎ HTML
▫︎ Paper
!
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Flexible Contextually Appropriate
Focus on Learning Agile (big & little A)
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All Realise cognition through doing
!
!
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PERSISTENT ACTIVITIES
▫︎ Listening
▫︎ Testing
▫︎ Physical articulation of the concepts
▫︎ Alternating between Divergent and Convergent Thinking
▫︎ A combination of Analytical and Synthetic thinking
@MetaMikeBiggs #EATTHEORG
WHAT’S HAPPENING HERE?
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EMPATHY
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THE DESIGNER’S PARADOX: !
WE CANNOT THINK ABOUT SOLUTIONS UNTIL WE UNDERSTAND THE PROBLEM !
AND WE CANNOT UNDERSTAND A PROBLEM UNTIL WE THINK ABOUT SOLUTIONS.
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BUILD MEASURE LEARN
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USING TECHNOLOGY AS THE FABRIC OF
THE DESIGN PROCESS
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WHO’S DOING IT?
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@MetaMikeBiggs #EATTHEORG
WHO’S DOING IT?
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@MetaMikeBiggs #EATTHEORG
WHO’S DOING IT?
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@MetaMikeBiggs #EATTHEORG
WHAT CAN YOU DO RIGHT NOW?
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@MetaMikeBiggs #EATTHEORG
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LISTENING
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MORE LISTENING
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▫︎ Listen earlier
▫︎ Listen in more places
▫︎ There are more stakeholders and insights available than you think
▫︎Make your interactions listening enabled:
▫︎Analytics
▫︎ Explicit customer requests
@MetaMikeBiggs #EATTHEORG
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TESTING
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MORE TESTING
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▫︎Make things tangible
▫︎Wall visualisation / visualise the work
▫︎Build something
▫︎ Treat the process like you are an artisan
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!
BE AGNOSTIC
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BE AGNOSTIC
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▫︎Device Agnostic is so last season
▫︎Become Strategy Agnostic, and
▫︎ Touchpoint agnostic
▫︎ You customers don’t make that definition, why should you
You have arrived at Service Design
@MetaMikeBiggs #EATTHEORG
GET A FEEL FOR THE CULTURE
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▫︎ Remember it’s the vibe of the thing
▫︎ d.School
▫︎GA Bootcamp
@MetaMikeBiggs #EATTHEORG
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BECOME A DESIGN THINKER AND EAT THE ORGANISATION
@MetaMikeBiggs #EATTHEORG
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