non mashable disinformation deck (version 3.0)
TRANSCRIPT
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THE GROWING THREAT OF DISINFORMATION:AND WHAT TO DO ABOUT IT
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Senior Vice President
H&R Block
KIPKNIGHT
@KIPKNIGHT
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6 What is ”disinformation” (aka Fake
News)?
What are some current examples?
What caused an increase in
disinformation across the globe?
What dangers does disinformation pose?
How can you spot disinformation?
What can we do to stem the rising tide of
disinformation?
QUESTIONS:
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“Dezinformatsiya”
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Started by Russians in 1923
”Psychological Warfare”
Examples of Russia campaigns:
• 1980 - US supports apartheid• 1982 - US would use nuclear
weapons against NATO allies• 1985 – US invented AIDS
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Q2 What is ”disinformation” (aka Fake
News)?
What are some current examples?
What caused an increase in
disinformation across the globe?
What dangers does disinformation pose?
How can you spot disinformation?
What can we do to stem the rising tide of
disinformation?
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Real or Fake News Site?
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Russia – “We’re Back!”
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Q3 What is ”disinformation” (aka Fake
News)?
What are some current examples?
What caused an increase in
disinformation across the globe?
What dangers does disinformation pose?
How can you spot disinformation?
What can we do to stem the rising tide of
disinformation?
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Who Can We Turn To For The Truth?
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Digitally Connected World
• 3.4 billion internet users (and
growing).
• 500M tweets are sent each day.
• 7 hours of YouTube uploaded
every second
• With 2 billion active users,
Facebook is the largest “country”
in the world.
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When Your Beliefs Are Challenged?
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Enter The Modern "Echo Chamber”
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Social Media Multiplier Effect
October 2015: ISIS created 1,150propaganda events from 35 different media production units
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• 40,000 tweets
originating from
this one app in
a single day!
Example of Multiplier Effect
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Example of Multiplier Effect
All ”multipliers” are not equal when it comes to amplifying social media messages.
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Q4 What is ”disinformation” (aka Fake
News)?
What are some current examples?
What caused an increase in
disinformation across the globe?
What dangers does disinformation
pose?
How can you spot disinformation?
What can we do to stem the rising tide of
disinformation?
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Highly coordinated disinformation campaign:
Fake screenshots from Twitter on CNN
Fake LA TV stations, newspapers,websites
Fake YouTube videos
Wikipedia page created for the disaster
Bogus text messages to residents
9/11/14 Columbian Chemical Plant
(Louisiana) Fake Disaster
Dress rehearsal for something much bigger in the future?
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Q5 What is ”disinformation” (aka Fake
News)?
What are some current examples?
What caused an increase in
disinformation across the globe?
What dangers does disinformation pose?
How can you spot disinformation?
What can we do to stem the rising tide of
disinformation?
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7 TIPS ON HOW TO
SPOT FAKENEWS
THINK LIKE A JOURNALIST!
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HOW TO SPOT FAKE
NEWS:TIP #1 CONSIDER THE SOURCE
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HOW TO SPOT FAKE
NEWS:TIP #2
VERIFY THE SOURCE
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HOW TO SPOT FAKE
NEWS:TIP #3
CHECK THE DATE!
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HOW TO SPOT FAKE
NEWS:TIP #4
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HOW TO SPOT FAKE
NEWS:TIP #5
READ BEYOND THE HEADLINE
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HOW TO SPOT FAKE
NEWS:TIP #6
IS IT A JOKE?
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HOW TO SPOT FAKE
NEWS:TIP #7
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How Snopes Evaluates A Claim
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Q6 What is ”disinformation” (aka Fake
News)?
What are some current examples?
What caused an increase in
disinformation across the globe?
What dangers does disinformation pose?
How can you spot disinformation?
What can we do to stem the rising tide
of disinformation?
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Let’s Start With What Doesn’t Work
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Partial List of Fake Website (there are 100’s)
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Ideal: “Catch Them In The Act”
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Other Ways To Counter Fake News
1) On-going review of web
content (by humans as well as
algorithms) by platform hosts
(such as Facebook)
2) Hold Google more
accountable for Adsense
3) Make it easier for users to flag
offensive content
4) Educate the public on what
”fake news” is and what to do
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Summary Communication revolution underway
Important interests and values at risk
Urgent need to educate public
Need to act on these threats now!