design thinking in praxis - future of digital festival- general assembly with mashable

T h e F u t u r e o f D i g i t a l

DESIGN THINKING IN PRAXISMike Biggs

@MetaMikeBiggs

A TALE OF TWO STRATEGIES

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DigitalThe Normals

@MetaMikeBiggs #EATTHEORG


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DigitalThe Normals



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DigitalThe Normals


Digital does not exist.

It is just a social construct.

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DIGITAL SHOULD BE READ AS:

DESIGNING THE ORGANISATION

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I.T. [DIGITAL] IS ALLOWING US TO DESIGN EVERYTHING:

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▫︎ Interfaces

▫︎ Products

▫︎ Experiences

▫︎ Internet of Things

▫︎ Ecosystems

▫︎Business models

▫︎Markets


GETTING BETTER AT DESIGNING THE BUSINESS THINGS

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▫︎Agile transformation

▫︎ Lean Startup

▫︎Distributed teams

▫︎Collaboration

▫︎Work visualisation

▫︎Cultural change


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THE VERY FABRIC OF OUR PROFESSIONAL AND PRIVATE

EXISTENCE


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WHY PRAXIS?


THE COMBINATION

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Thinking


THE COMBINATION

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Design Thinking


THE COMBINATION

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Design Thinking


D.SCHOOL MODEL

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THE TIRED MODEL

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Viability

Desirability Feasibility


TAXONOMY OF DESIGN MODELS

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“Design Thinking is a loosely grouped collection of methods which allow human-

led learning & creation to occur” -Mike Biggs


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WHAT IS DESIGN THINKING?

DT is:

▫︎ Cultural

▫︎Glue that can bind

▫︎ A collection of tools

▫︎ T shaped people

▫︎ Flexibility

DT is NOT:

▫︎ A strategy

▫︎ Vertical Function

▫︎ A linear Process

▫︎Design Divas

▫︎ Fundamentalism !

Basically: It’s “THE VIBE”@MetaMikeBiggs #EATTHEORG

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WHAT’S IN THE TOOLBOX

▫︎ Ethnographic research

▫︎ Collaborative sketching

▫︎ Prototyping and rapid testing

▫︎ Analysis

▫︎ Synthesis

▫︎ Divergent tools

▫︎ Convergent tools

▫︎ Explicit creative tools-i.e. Random input

▫︎ HTML

▫︎ Paper

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Flexible Contextually Appropriate

Focus on Learning Agile (big & little A)

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All Realise cognition through doing

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PERSISTENT ACTIVITIES

▫︎ Listening

▫︎ Testing

▫︎ Physical articulation of the concepts

▫︎ Alternating between Divergent and Convergent Thinking

▫︎ A combination of Analytical and Synthetic thinking


WHAT’S HAPPENING HERE?

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EMPATHY


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THE DESIGNER’S PARADOX: !

WE CANNOT THINK ABOUT SOLUTIONS UNTIL WE UNDERSTAND THE PROBLEM !

AND WE CANNOT UNDERSTAND A PROBLEM UNTIL WE THINK ABOUT SOLUTIONS.


BUILD MEASURE LEARN


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USING TECHNOLOGY AS THE FABRIC OF

THE DESIGN PROCESS


WHO’S DOING IT?

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WHO’S DOING IT?

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WHO’S DOING IT?

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WHAT CAN YOU DO RIGHT NOW?

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LISTENING


MORE LISTENING

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▫︎ Listen earlier

▫︎ Listen in more places

▫︎ There are more stakeholders and insights available than you think

▫︎Make your interactions listening enabled:

▫︎Analytics

▫︎ Explicit customer requests


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TESTING


MORE TESTING

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▫︎Make things tangible

▫︎Wall visualisation / visualise the work

▫︎Build something

▫︎ Treat the process like you are an artisan


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BE AGNOSTIC


BE AGNOSTIC

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▫︎Device Agnostic is so last season

▫︎Become Strategy Agnostic, and

▫︎ Touchpoint agnostic

▫︎ You customers don’t make that definition, why should you

You have arrived at Service Design


GET A FEEL FOR THE CULTURE

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▫︎ Remember it’s the vibe of the thing

▫︎ d.School

▫︎GA Bootcamp


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BECOME A DESIGN THINKER AND EAT THE ORGANISATION


design thinking in praxis - future of digital festival- general assembly with mashable

Design

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strategies2the normals

strategies3the normals

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fabric ofthe design

taxonomy of design models17

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