design everyone loves everywhere
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DESIGN EVERYONE
LOVES EVERYWHERE
Image source: http://fiusm.com/2014/01/24/the-digital-void-january-24-2014/
ELIZABETH JENSEN :: SXSW MARCH 11, 2014
What are the differences and similarities in web design preferences around the world? !
How have these changed as the web has become more pervasive? !
What is the cultural basis for differences in design preferences?
We are following international trends instead of creating new and better proposals. We missed our identity as a country.
“Miguel Calderon Group W
Source: Popular Science, “How the Internet Has Spread Around the World”
Globalization has changed us into a company that searches the world, not just to sell or to source, but to find intellectual capital - the world's best talents and greatest ideas.
“Jack Welch GE CEO, 1981-2001
Image source: http://www.huffingtonpost.com
TODAY
TOMORROW
• Overall approaches • Typography, color, metaphors • Usability
• Disruptions and turning points • Where innovation will come from
Image source: http://www.forbes.com
GOING GLOBAL TODAYImage source: http://ournewclimate.blogspot.com/2012/04/dilemma-of-distance.html
[Our regional identity] is the language in which we dream and laugh, the language of our exasperations and tears. For most of us, this language is not English, and quite likely it is not written with the Latin script.
“
Gerry Leonidas Typographica
Image source: http://www.informationisbeautiful.net/visualizations/colours-in-cultures/
I do not think it means!what you think it means…
USABILITY = LESS OBVIOUSImage source: http://www2.sta.uwi.edu/usability/workshop/photo-gallery.html
GEERT HOFSTEDE’S
CULTURAL DIMENSIONSImage source: http://www.masterinternationalcommunication.eu
Power Distance
!
!
!
Image source: http://www.masterinternationalcommunication.eu
Power Distance
Individualism
!
!
Image source: http://www.masterinternationalcommunication.eu
Power Distance
Individualism
Uncertainty Avoidance
!
Image source: http://www.masterinternationalcommunication.eu
Power Distance
Individualism
Uncertainty Avoidance
Masculinity
Image source: http://www.masterinternationalcommunication.eu
Power Distance
Individualism
Uncertainty Avoidance
Masculinity
IndulgenceImage source: http://www.masterinternationalcommunication.eu
80
40
20
91
6662
30
46
24
68
Uncertainty Avoidance
IndulgenceIndividualism MasculinityPower Distance
CHINA U.S.
Image source:Flickr James Cridland
SO… WHAT’S NEXT?Image source: Back to the Future
Internet users in 2012 as a percent of the population
Image source: International Telecommunication Union
Images source: http://thespillblog.co.uk
Images source: http://www.apartmenttherapy.com
Image source: http://odedezer.com
Image source: http://odedezer.com
I think English is boring, and other languages and writing systems are utterly important for the mainstream – which is English now – because they bring some fresh air!
“Oded Ezer
Image source: http://en.wikipedia.org/wiki/Classroom
CHINESE INNOVATION
This year, for the first time in history, !
in R&D spending intensity.
Image source:!http://www.nature.com
CHINA HAS SURPASSED EUROPE
China could produce more than 1.75 million graduates with design training in the next 10 years.
China is now the largest market in the world for design education.“
Lorraine Justice China’s Design Revolution
Image source: vignellicenter.rit.edu
While we do see many universal similarities in consumer needs, there are also unique nuances in user behavior, habits and sentiments in each market.
“Poshu Yeung Tencent Vice President International Business
Image source: http://www.advertlets.com/weblog/2013/04/10/wechat-launches-its-first-malay-tvc/
Image source: http://www.techinasia.com
If you are 18-39, you pay RMB 1 (6 cents) for RMB 1,000 ($162) of coverage. !
You get an additional RMB 1,000 of coverage for every friend that registers by clicking on the promotion in your stream. !
You could accumulate up to RMB 10,000 ($16,000) in malignant tumor insurance.
Image source: http://www.techweb.com.cn/internet/2014-03-05/2013043.shtml
Image source: http://gigaom.com/2012/08/27/evernote-ceo-phil-libin/
“Phil Libin CEO Evernote
We’re in China because I firmly believe that China will be the crucible of innovation over the next decade.
TODAY
TOMORROW
• Overall approaches • Typography, color, metaphors • Usability
• Disruptions and turning points • Where innovation will come from
Image source: http://www.forbes.com
YESTERDAY• Spread of the Internet
• Start designing for globalization from the beginning
• Build a diverse design team
• Connect with designers in other parts of the world
• Expand your go-to list of inspiration sources
• User test internationally
MAKING DESIGN EVERYONE LOVES
Image source:Flickr James Cridland
THANK YOU :)
SLIDES AVAILABLE AT:
elizabethannjensen@gmail.comCONTACT:
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