decoding the most favorable category to build apps in india

Post on 15-Aug-2015

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Out of the top 3 categories, gaming and social networking space have major chunk of users using a few apps only (e.g. Facebook, Whatsapp, Candy Crush).

The next best category for building an app could be the Entertainment apps category where the competition is not dominated.

4 out of 5 are Returning Users

1/3 sessions come from metro cities

50% organic increase in app downloads fromAndroid app stores other than Google Play(in between Q1 and Q3 2014)

Jelly Beanis the most popular

Android version

Some of the topEntertainment Apps on Android

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