decoding data: what you can (and can't) learn from analytics
Post on 27-Jan-2015
105 Views
Preview:
DESCRIPTION
From What Do You Know Melbourne, Sept 2013 A 5-min lightning talk about how to best use analytics in your organization. Remember to ask the questions: - Why am I looking at this data? - What will it tell me? - What is the question I’m trying to answer? - And... So what? What are you going to do with this information once you have it?
TRANSCRIPT
Decoding Data: What you can (and can’t)
learn from analytics
Kelsey Schwenk @Amarakana
Flint Interactive
Ask the right questions. Reviewing performance ≠ looking for Improvement.
@Amarakana
Data needs context. Metrics are meaningless without it.
@Amarakana
Numbers aren’t omniscient. When in doubt, always Ask your users.
@Amarakana
And remember to ask... So What?
@Amarakana
top related