decoding data: what you can (and can't) learn from analytics

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Decoding Data: What you can (and can’t) learn from analytics Kelsey Schwenk @Amarakana Flint Interactive

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From What Do You Know Melbourne, Sept 2013 A 5-min lightning talk about how to best use analytics in your organization. Remember to ask the questions: - Why am I looking at this data? - What will it tell me? - What is the question I’m trying to answer? - And... So what? What are you going to do with this information once you have it?

TRANSCRIPT

Page 1: Decoding Data: What you can (and can't) learn from Analytics

Decoding Data: What you can (and can’t)

learn from analytics

Kelsey Schwenk @Amarakana

Flint Interactive

Page 2: Decoding Data: What you can (and can't) learn from Analytics

Ask the right questions. Reviewing performance ≠ looking for Improvement.

@Amarakana

Page 3: Decoding Data: What you can (and can't) learn from Analytics

Data needs context. Metrics are meaningless without it.

@Amarakana

Page 4: Decoding Data: What you can (and can't) learn from Analytics

Numbers aren’t omniscient. When in doubt, always Ask your users.

@Amarakana

Page 5: Decoding Data: What you can (and can't) learn from Analytics

And remember to ask... So What?

@Amarakana

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