data visualization & data driven online sales

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Data Visualization & Data Driven Sales

Gabriella Janni Managing Consultant

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The Data Deluge

By 2020, data will grow by 50 times

Source: IDC's Digital Universe Study, sponsored by EMC, December 2012

50X

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The Result?

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Too much data, too little insights

• Data in silos, cannot be merged or correlated

• Manual work, time consuming and error prone

• Cannot access information ”on demand”

• Inefficient mechanism to share reports

• Traditional tools generate static graphs

that provide limited insight

• Data vs analysis & insights

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Over-dependence on IT & Specialized Personnel

• Analysis limited to only those specialized pockets with advanced analytical skills

• Any adhoc analysis depends on IT or skilled modellers• Analysts are too few and too expensive

How do we empower individuals and groups to effectively analyze and share data?

Empower by visualizing your data

The human visual system is powerfulHow many 9s?

We are wired for visualization

See meaningful information in your data

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Can I do that too for my e-commerce data?

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Visualization: a more effective and efficient way of working with data

Incremental

Expressive

Cross-source

click click

Allow people to easily and incrementally change the data and how they are looking at it

Supporting the “Cycle of Visual Analysis”:

Incremental

There is no single view for all tasks and all data

Supporting the “Cycle of Visual Analysis”:

Expressive

Supporting the “Cycle of Visual Analysis”:

Expressive

Merge all your data. Allow the user

to make new correlations across different sources.

Supporting the “Cycle of Visual Analysis”:

Cross Data

Reverse your thinking – start with the data

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How easily can we segment and understand this data?

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Start with the data and incrementally gain insights

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Make correlations that would otherwise not be possible

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Adding calculacted metric as dimension

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Meaningfully correlate web activity and e-commerce

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Understand your demographics

From opinions to data driven insights

Opinion Based Data Driven

Conventional Self- Reliant

Want Can

I.T./B.I.

Speed to Insight(Minutes/Seconds)

Want Can

Speed to Opinion(Weeks/Months)

Visualization: Make your data work for you

All your data in one place in real time

Interactive: ”Always on” analysis Look at unlimited factors simultaneously

Intuitive: Anyone can use itMinimal integration or complicated set up

Share beautiful reports & dashboards

AffordableCheaper than an analyst or any traditional BI tool

“There’s a revolution going on with data … People are 10x as likely to consume information if it’s presented in a visual format. Ever feel like nobody is listening? Let’s show them something”

Robert Enriques, Director, Advanced Analytics @ Delve

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Questions?

www.webguidepartner.com/tableau/

gabriella.janni@webguidepartner.com