data visualization & data driven online sales
DESCRIPTION
Online businesses are struggling to deal with ever increasing and complex amounts of information – from Google Analytics, to e-commerce to internal data. This presentation will highlight how data visualization can allow everyone within an organization to access and understand e-commerce data in order to gain actionable insights, make informed decisions, and drive better results.TRANSCRIPT
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Data Visualization & Data Driven Sales
Gabriella Janni Managing Consultant
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The Data Deluge
By 2020, data will grow by 50 times
Source: IDC's Digital Universe Study, sponsored by EMC, December 2012
50X
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The Result?
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Too much data, too little insights
• Data in silos, cannot be merged or correlated
• Manual work, time consuming and error prone
• Cannot access information ”on demand”
• Inefficient mechanism to share reports
• Traditional tools generate static graphs
that provide limited insight
• Data vs analysis & insights
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Over-dependence on IT & Specialized Personnel
• Analysis limited to only those specialized pockets with advanced analytical skills
• Any adhoc analysis depends on IT or skilled modellers• Analysts are too few and too expensive
How do we empower individuals and groups to effectively analyze and share data?
Empower by visualizing your data
The human visual system is powerfulHow many 9s?
We are wired for visualization
See meaningful information in your data
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Can I do that too for my e-commerce data?
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Visualization: a more effective and efficient way of working with data
Incremental
Expressive
Cross-source
click click
Allow people to easily and incrementally change the data and how they are looking at it
Supporting the “Cycle of Visual Analysis”:
Incremental
There is no single view for all tasks and all data
Supporting the “Cycle of Visual Analysis”:
Expressive
Supporting the “Cycle of Visual Analysis”:
Expressive
Merge all your data. Allow the user
to make new correlations across different sources.
Supporting the “Cycle of Visual Analysis”:
Cross Data
Reverse your thinking – start with the data
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How easily can we segment and understand this data?
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Start with the data and incrementally gain insights
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Make correlations that would otherwise not be possible
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Adding calculacted metric as dimension
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Meaningfully correlate web activity and e-commerce
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Understand your demographics
From opinions to data driven insights
Opinion Based Data Driven
Conventional Self- Reliant
Want Can
I.T./B.I.
Speed to Insight(Minutes/Seconds)
Want Can
Speed to Opinion(Weeks/Months)
Visualization: Make your data work for you
All your data in one place in real time
Interactive: ”Always on” analysis Look at unlimited factors simultaneously
Intuitive: Anyone can use itMinimal integration or complicated set up
Share beautiful reports & dashboards
AffordableCheaper than an analyst or any traditional BI tool
“There’s a revolution going on with data … People are 10x as likely to consume information if it’s presented in a visual format. Ever feel like nobody is listening? Let’s show them something”
Robert Enriques, Director, Advanced Analytics @ Delve
