data driven media planning
Post on 18-Aug-2015
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Analytics-driven media planning
Dacey Calisura
Vietnam Digital Academy
Digital Media Planning Team @ OneDigital (now Isobar), 2001
Role of the media planner is evolving
Data in the media planning process
Product infoPast sales
Past campaign performance
Consumer behaviorSite traffic
Social media mentionsCompetitive analysis
SWOTMedia trends
Category analysis
Campaign monitoringSocial media monitoring
InsightsCurrent affairs
5 Tips to making the most of data for media planning
Avoid gut instincts
Have hypotheses' and prove it with data.
Work with credible data
Be driven by insights, not numbers
Get trained.. Then experiment
Learn from experts
Thank you!
Dacey CalisuraManaging Director
dacey@vietnamdigitalacademy.comwww.vietnamdigitalacademy.com
+84 120 466 0889
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