data-driven marketing roadshow nanigans - march 27, 2014
Post on 09-May-2015
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luke jonas sales director
emea
@
A
$350,000,000
Education!
ds
uyers
ost
Ad Unit Case Study:Over 1% CTR 14% Higher ROI 46% Lower Costs
Audiencefacebook native
Audiencefacebook native
CRM
Audiencefacebook native
Lookalikes
Audiencefacebook native
FBX
Newsfeed
FBX
Newsfeed
FBXDynamic
Creative
...maybe so, but my
audience doesn’t use Facebook
“Ad-engine uses automation to distinguish between ads that have good value down stream, and ads that are likely throwing money away. Good ads survive, and bad ads are killed. We iterate some new ads and repeat. ”
1 gender
8 interests
5 products
4 regions
160segments
160 Enter The Cage...only
will leave!
Insert something regarding creative refreshes
Insert something regarding creative refreshes
Creative Refresh 1 Creative Refresh 2
ClickthroughRate
the performance spectrum
CPM
CPC
CPL
CPA
ROI
LTV
CPA
CPA =
CPA =
$2
$8
CPA Advertiser
LTV Advertiser
A Lot has
Changedhow have
you?
@Luke_Jonas
ljonas@nanigans.com
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