data-driven marketing roadshow nanigans - march 27, 2014
DESCRIPTION
Presentation by Nanigans Director of Sales EMEA Luke Jonas. Data-Driven Marketing Road Show at DCU The Helix, Dublin, March 27 2014TRANSCRIPT
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luke jonas sales director
emea
@
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A
$350,000,000
Education!
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ds
uyers
ost
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Ad Unit Case Study:Over 1% CTR 14% Higher ROI 46% Lower Costs
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Audiencefacebook native
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Audiencefacebook native
CRM
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Audiencefacebook native
Lookalikes
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Audiencefacebook native
FBX
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Newsfeed
FBX
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Newsfeed
FBXDynamic
Creative
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...maybe so, but my
audience doesn’t use Facebook
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“Ad-engine uses automation to distinguish between ads that have good value down stream, and ads that are likely throwing money away. Good ads survive, and bad ads are killed. We iterate some new ads and repeat. ”
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1 gender
8 interests
5 products
4 regions
160segments
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160 Enter The Cage...only
will leave!
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Insert something regarding creative refreshes
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Insert something regarding creative refreshes
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Creative Refresh 1 Creative Refresh 2
ClickthroughRate
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the performance spectrum
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CPM
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CPC
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CPL
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CPA
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ROI
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LTV
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CPA
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CPA =
CPA =
$2
$8
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CPA Advertiser
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LTV Advertiser
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A Lot has
Changedhow have
you?