data driven marketing roadshow dublin 270314_acquia
DESCRIPTION
Great Digital Experiences presentation covering Digital Lifecycle Management and Content, Community and Commerce. Covers Open Source and Big Data.TRANSCRIPT
![Page 1: Data Driven Marketing Roadshow Dublin 270314_Acquia](https://reader033.vdocuments.site/reader033/viewer/2022060107/554ae1f2b4c905a37c8b4db8/html5/thumbnails/1.jpg)
1
Dream It. Drupal It.
Emma Acton Senior Director
EMEA Marketing
Great Digital Experiences
![Page 2: Data Driven Marketing Roadshow Dublin 270314_Acquia](https://reader033.vdocuments.site/reader033/viewer/2022060107/554ae1f2b4c905a37c8b4db8/html5/thumbnails/2.jpg)
2
Great is!Changing!!
![Page 3: Data Driven Marketing Roadshow Dublin 270314_Acquia](https://reader033.vdocuments.site/reader033/viewer/2022060107/554ae1f2b4c905a37c8b4db8/html5/thumbnails/3.jpg)
3
Business takes control!
Execu&ves believe innova&on is extremely important to their growth strategies
..Are unsa&sfied with their innova&on performance 84% 94%
“…CMOs will spend more on IT than CIOs”
IT does not enable the business, it is the business
![Page 4: Data Driven Marketing Roadshow Dublin 270314_Acquia](https://reader033.vdocuments.site/reader033/viewer/2022060107/554ae1f2b4c905a37c8b4db8/html5/thumbnails/4.jpg)
4
The path to digital innovation: !Digital Lifecycle Management!
The Vortex!• Ever-expanding
channels and devices!
• Pace of delivery trumps all!
• Content and digital engagement technologies are converging!
• Reliable experience delivery is critical!
Application Development!
Digital Marketing!
Experience Delivery!
CMS! DLM
![Page 5: Data Driven Marketing Roadshow Dublin 270314_Acquia](https://reader033.vdocuments.site/reader033/viewer/2022060107/554ae1f2b4c905a37c8b4db8/html5/thumbnails/5.jpg)
5
Marketing automation!
User Generated
Content!
CONTENT COMMUNITY Email!
Analytics!
COMMERCE
DAM!
CRM!
Personalisation!
The 3 C’s!
Content Community
Commerce
![Page 6: Data Driven Marketing Roadshow Dublin 270314_Acquia](https://reader033.vdocuments.site/reader033/viewer/2022060107/554ae1f2b4c905a37c8b4db8/html5/thumbnails/6.jpg)
6
The Future is Mobile!
![Page 7: Data Driven Marketing Roadshow Dublin 270314_Acquia](https://reader033.vdocuments.site/reader033/viewer/2022060107/554ae1f2b4c905a37c8b4db8/html5/thumbnails/7.jpg)
7
What’s stopping us?!
Web Experience Management
Online Channel Op&misa&on
Customer Experience Management
Digital Experience Management
Oracle
Gartner
Adobe
Forrester
![Page 8: Data Driven Marketing Roadshow Dublin 270314_Acquia](https://reader033.vdocuments.site/reader033/viewer/2022060107/554ae1f2b4c905a37c8b4db8/html5/thumbnails/8.jpg)
8
Whatever :)
![Page 9: Data Driven Marketing Roadshow Dublin 270314_Acquia](https://reader033.vdocuments.site/reader033/viewer/2022060107/554ae1f2b4c905a37c8b4db8/html5/thumbnails/9.jpg)
9
Digital Experiences
GREAT Assembling
![Page 10: Data Driven Marketing Roadshow Dublin 270314_Acquia](https://reader033.vdocuments.site/reader033/viewer/2022060107/554ae1f2b4c905a37c8b4db8/html5/thumbnails/10.jpg)
10
Right content
![Page 11: Data Driven Marketing Roadshow Dublin 270314_Acquia](https://reader033.vdocuments.site/reader033/viewer/2022060107/554ae1f2b4c905a37c8b4db8/html5/thumbnails/11.jpg)
11
Right place
![Page 12: Data Driven Marketing Roadshow Dublin 270314_Acquia](https://reader033.vdocuments.site/reader033/viewer/2022060107/554ae1f2b4c905a37c8b4db8/html5/thumbnails/12.jpg)
12
Right time
![Page 13: Data Driven Marketing Roadshow Dublin 270314_Acquia](https://reader033.vdocuments.site/reader033/viewer/2022060107/554ae1f2b4c905a37c8b4db8/html5/thumbnails/13.jpg)
13
Right place Right time
CONTEXT
Right content
![Page 14: Data Driven Marketing Roadshow Dublin 270314_Acquia](https://reader033.vdocuments.site/reader033/viewer/2022060107/554ae1f2b4c905a37c8b4db8/html5/thumbnails/14.jpg)
14
context = experience
![Page 15: Data Driven Marketing Roadshow Dublin 270314_Acquia](https://reader033.vdocuments.site/reader033/viewer/2022060107/554ae1f2b4c905a37c8b4db8/html5/thumbnails/15.jpg)
15
context = engagement
Context depends on: - Geography - Past behaviour - Intent - Device - Time of day - Temperature
![Page 16: Data Driven Marketing Roadshow Dublin 270314_Acquia](https://reader033.vdocuments.site/reader033/viewer/2022060107/554ae1f2b4c905a37c8b4db8/html5/thumbnails/16.jpg)
16
Timex – Product focused in 2012!
THEIR AGENDA
![Page 17: Data Driven Marketing Roadshow Dublin 270314_Acquia](https://reader033.vdocuments.site/reader033/viewer/2022060107/554ae1f2b4c905a37c8b4db8/html5/thumbnails/17.jpg)
17
Timex – Customer focused in 2013!
THEIR AGENDA YOUR LIFESTYLE
![Page 18: Data Driven Marketing Roadshow Dublin 270314_Acquia](https://reader033.vdocuments.site/reader033/viewer/2022060107/554ae1f2b4c905a37c8b4db8/html5/thumbnails/18.jpg)
![Page 19: Data Driven Marketing Roadshow Dublin 270314_Acquia](https://reader033.vdocuments.site/reader033/viewer/2022060107/554ae1f2b4c905a37c8b4db8/html5/thumbnails/19.jpg)
19
Ecosystem!
Experience Networks!
![Page 20: Data Driven Marketing Roadshow Dublin 270314_Acquia](https://reader033.vdocuments.site/reader033/viewer/2022060107/554ae1f2b4c905a37c8b4db8/html5/thumbnails/20.jpg)
20
![Page 21: Data Driven Marketing Roadshow Dublin 270314_Acquia](https://reader033.vdocuments.site/reader033/viewer/2022060107/554ae1f2b4c905a37c8b4db8/html5/thumbnails/21.jpg)
Open Source – who cares?
![Page 22: Data Driven Marketing Roadshow Dublin 270314_Acquia](https://reader033.vdocuments.site/reader033/viewer/2022060107/554ae1f2b4c905a37c8b4db8/html5/thumbnails/22.jpg)
22
Speed of Innovation!
![Page 23: Data Driven Marketing Roadshow Dublin 270314_Acquia](https://reader033.vdocuments.site/reader033/viewer/2022060107/554ae1f2b4c905a37c8b4db8/html5/thumbnails/23.jpg)
23
Project Budget -‐ 100 currency Open Source Proprietary
Implementa&on 25 25 Hos&ng/support 15 15
Licences 0 30 Branding Design
Features Strategy Training Staffing PROFIT!
60 30
![Page 24: Data Driven Marketing Roadshow Dublin 270314_Acquia](https://reader033.vdocuments.site/reader033/viewer/2022060107/554ae1f2b4c905a37c8b4db8/html5/thumbnails/24.jpg)
Big Data = Open Source
![Page 25: Data Driven Marketing Roadshow Dublin 270314_Acquia](https://reader033.vdocuments.site/reader033/viewer/2022060107/554ae1f2b4c905a37c8b4db8/html5/thumbnails/25.jpg)
25
Unique digital experiences built on a "common Drupal platform – empower store managers to localise each store site 340
![Page 26: Data Driven Marketing Roadshow Dublin 270314_Acquia](https://reader033.vdocuments.site/reader033/viewer/2022060107/554ae1f2b4c905a37c8b4db8/html5/thumbnails/26.jpg)
26
Big data feeds marketing campaigns!
![Page 27: Data Driven Marketing Roadshow Dublin 270314_Acquia](https://reader033.vdocuments.site/reader033/viewer/2022060107/554ae1f2b4c905a37c8b4db8/html5/thumbnails/27.jpg)
OK,"so what now?
![Page 28: Data Driven Marketing Roadshow Dublin 270314_Acquia](https://reader033.vdocuments.site/reader033/viewer/2022060107/554ae1f2b4c905a37c8b4db8/html5/thumbnails/28.jpg)
28
Think about what matters!
Agility Matters!
Your marke&ng solu&ons should help you deliver a fric&on-‐free experience
IT don’t always get this – don’t worry you’ll own them all soon ;-‐)
A great digital experience is a con&nuous delivery process
![Page 29: Data Driven Marketing Roadshow Dublin 270314_Acquia](https://reader033.vdocuments.site/reader033/viewer/2022060107/554ae1f2b4c905a37c8b4db8/html5/thumbnails/29.jpg)
29
Think about what matters!
Integration Matters!
Mobile First
Digital experiences cross organisa&onal boundaries
Big data expands the opportunity
![Page 30: Data Driven Marketing Roadshow Dublin 270314_Acquia](https://reader033.vdocuments.site/reader033/viewer/2022060107/554ae1f2b4c905a37c8b4db8/html5/thumbnails/30.jpg)
30
Think about what matters!
Resilience Matters!
Cloud technologies help business take back control
Oh and did we men&on cost effec&ve!
![Page 31: Data Driven Marketing Roadshow Dublin 270314_Acquia](https://reader033.vdocuments.site/reader033/viewer/2022060107/554ae1f2b4c905a37c8b4db8/html5/thumbnails/31.jpg)
31
Dream It. Drupal It.
Emma Acton [email protected]
@emmapootleacton @acquia
acquia.com
Great Digital Experiences Delivered!