data driven growth

John EganGrowth Engineer @ Pinterest

Data Driven Growth

MAU Prediction Model

Where Do You Focus?

New user email campaign

Improved invitation flow

Add more invitation prompts

Share content to social media

Work with partners to get distributionSEO

Advertising

SEM

Improve signup conversion

Content marketing

Improve new user experience flow

Email campaign to resurrect dormant users

Retargeting campaigns

Social media contests

Paid app installs

Weekly engagement emailCompany blog

Blogger outreach

Add invitations

Get press coverage

Add more social features

Push notifications

Build analytics dashboard

Growth Model

New Users

Monthly Active Users

Dormant Users

Growth Model

New Users

Monthly Active Users

Dormant Users

Acquisition

Activation

Churn

Churn

Resurrection

Net MAU Graph

Knit:

The best outcomes happen

when you work with others.

Prioritize projects based on ROI

Due diligence is cheap,

engineering is

expensive

Document Experiments

Segmented Experiment Analysis

Core: Active multiple times a week

Casual: Active ~1 a week

Marginal: Active <1 a week

New: Joined in the past 28 days

Dormant: Not active for 30 days

Resurrected: Was dormant, but became active again in the past 28 days

Segmented Experiment Analysis

Marginal Users (~once a month) users)

Core Users (multiple times a week) users)

Old Signup Wall

Inspired Wall