creativity & innovation management 2007

Creativity Creativity ManagementManagement

l ritzel being creative for CCMl ritzel being creative for CCM

Who of the

present students

is an Artist?

Ask 10 eight year old school Ask 10 eight year old school kids if they are Artistskids if they are Artists

10 out of 10 will raise their hands and tell you they are artists, painters, singers and actors

A flyA fly story to to start with...start with...

Creativity and the Flyand the Fly

A somehow found itself inside your house through an open window and then goes about banging its head against a different closed window.  Why? 

It's obvious to that creature that the light source is right there in front of it, and it takes the shortest route to try to escape to freedom. And it's true: the shortest physical distance (just a 1/8 inch thickness of glass) to freedom would be straight ahead.  Ah but there's an invisible obstacle and that fly would need to go the opposite direction to find its freedom.

Are you Are you FLYs?FLYs? ....... .......

Let‘s test YOUrselfLet‘s test YOUrself??

Break out of the BOX!

AnAnoother ther

ONONEE

• The fig shows 4 squares-A,B,C&D.• 1/4th of squares A,B&C is shaded.

1. Divide Un-shaded portion of ‘A’ into TWO equal & identical parts.

2. Divide Un-shaded portion of ‘B’ into THREE equal & identical parts.

3. Divide Un-shaded portion of ‘C’ into FOUR equal & identical parts.

4. Divide ‘D’ into SEVEN equal & identical parts.

Clues :The solution is not in the form of triangles.The solution lies in the problem itself.

Clues :The solution is not in the form of triangles.

This was done in world recordThis was done in world recordtime of 7 sec.time of 7 sec.

MindMindset set exerciseexercise

Who or what is Who or what is responsible for responsible for

us being creative us being creative or not?or not?

Lets talk Lets talk

Brain`!!!Brain`!!!!!

Brain and Brain and UniverseUniverse

• Possible Inter-Connections in the brain=1 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000

Total Atoms in the Universe=1 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000

http://micro.magnet.fsu.edu/primer/java/scienceopticsu/powersof10

CRITICAL AND CREATIVECRITICAL AND CREATIVE MULTIPLE INTELLIGENCES

Linguistic

Interpersonal Logical Mathematical Musical

CREATIVE

CRITICAL

CREATIVE

CRITICAL

Strategic

Can one learn to become Can one learn to become creative?creative?

ToolsTools

The Difference Between The Difference Between Creativity and InnovationCreativity and Innovation

By knowing all By knowing all this I guess this I guess

YOUYOU now are now are finally ready finally ready

to jumpto jump out of out of thethe BOXBOX

These stones are used in Chinese These stones are used in Chinese ”MahJongg””MahJongg”..

Mentally select Mentally select ONEONE of them of them..Concentrate and remember the stone Concentrate and remember the stone

you have chosenyou have chosen..

Do it nowDo it now!!

Look into the red circle. Just think Look into the red circle. Just think about your STONEabout your STONE

I can’t look inside your brain!I can’t look inside your brain!

But I knowBut I knowyour thinking patterns!your thinking patterns!

I know yourI know yourBOX thinkingBOX thinking

Check it !Check it !I have taken away the I have taken away the

stonestone youyou chose!!!chose!!!

Why are we so Why are we so

limilimitteded??

still

How to be different...How to be different...

To To daredare!!

Change allChange all rulesrulesLearn toLearn to forgetforgetDo itDo it yourselfyourself

WasteWasterereImagineImagine

BeBe sillysillyBeBe angry angry

A kind of different Tennis A kind of different Tennis player player – Björn Borg– Björn Borg

A different kind of A different kind of Jump Jump - Dick - Dick FosburyFosbury

From From This?This?

To To That?That?

To where To where no-one no-one

has gone has gone beforebefore

Overnight??

.. And who is going?.. And who is going? ““Silent” Generation Silent” Generation (born 1930-1945)(born 1930-1945)

Born with the military technologies that were to lead to analog, Born with the military technologies that were to lead to analog, digital and virtual technologiesdigital and virtual technologies

““Baby-Boom” Baby-Boom” Generation (born 1945-1960)Generation (born 1945-1960) Born with the analog and astronautic technologiesBorn with the analog and astronautic technologies

Generation “X” Generation “X” ((born 1960-1975)born 1960-1975) Born among analog technologies (telephone, TV), witnessed Born among analog technologies (telephone, TV), witnessed

and participated in the development of digital technologiesand participated in the development of digital technologies

Generation “Y”Generation “Y” (born 1975-1990)(born 1975-1990) Born with the first generation of digital technologies, witnessed Born with the first generation of digital technologies, witnessed

and participated in the development of networked technologiesand participated in the development of networked technologies

… … and soonand soon, , Generation “e” Generation “e” (born 1990-2005)(born 1990-2005) Born in the midst of new technologiesBorn in the midst of new technologies

Business MUST come Business MUST come up with Innovations? – up with Innovations? –

some do!some do!

Does every creative idea Does every creative idea lead to success?lead to success?

creativity in creativity in MarketingMarketingtell a storytell a story

WhatWhat do these following do these following companies have incompanies have in

commocommonn??

They all tell They all tell STORIES that grewSTORIES that grew

far over the far over the product itselfproduct itself

and became legendand became legend--

We We allall love love legendslegends

“The [Starbucks] Fix” Is on …

“We have identified a ‘third place.’ And I really

believe that sets us apart. The third place is

that place that’s not work or home. It’s the place our customers come

for refuge.”Nancy Orsolini, District Manager

Experience: “Rebel Lifestyle!”Experience: “Rebel Lifestyle!”

“What we sell is the “What we sell is the ability for a 43-year-old ability for a 43-year-old accountant to dress in accountant to dress in

black leather, ride black leather, ride through small towns and through small towns and have people be afraid of have people be afraid of

him.”him.”Harley exec, quoted in Results-Based Leadership

Does it work? You Does it work? You bet!bet!

What does What does Dyson SELL?Dyson SELL?

The ultimate housecleaningThe ultimate housecleaning

MACHINEMACHINE

The Transformer Vacuum CleanerThe Transformer Vacuum Cleaner

Will iPhone do the same?Will iPhone do the same?

Businesses going Businesses going ee

“E- is about rebuilding the organization from the ground up. Most companies

today are not built to exploit the Internet. Their business

processes, their approvals, their hierarchies, the number of

people they employ … all of that is wrong for running an

ebusiness.”

Ray Lane, Kleiner Perkins

How did How did

compcompaniesanies

take take

creativecreative advantage advantage

of theof the

Internet??

““UPS used to be a UPS used to be a trucking company trucking company with with technologytechnology. .

Now it’s a Now it’s a technology technology

company with company with trucks.”trucks.” ——ForbesForbes, upon naming UPS , upon naming UPS

“Company of the Year” in Y2000“Company of the Year” in Y2000

Which company could this Which company could this be?be?

Would Easy Jet exist without Would Easy Jet exist without the Internet?the Internet?

Sponsoring of Internet Sponsoring of Internet eventsevents

And what is about And what is about

YOUYOU being a being a creative/special/diffcreative/special/different/crazy/out-of-erent/crazy/out-of-the-norm/innovativthe-norm/innovativ

e e EMPLOYEEMPLOYEEE??

Let‘s test itLet‘s test it

LOR resultsLOR results

A good way to look at A good way to look at creativity and innovation creativity and innovation

linked to a specific culture is linked to a specific culture is in Advertismentin Advertisment

What can you What can you learn from this from this

presentpresentationation??

hopefullyhopefully

Being innovative in a big Being innovative in a big companycompany

Become your own Become your own imaginationimagination inc. inc.

company company