creating the feel factor - mobile ux
Post on 27-May-2015
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www.thecoilgroup.com
Creating the feel factor
HOW DEV & DESIGN CAN STAY TRUE TO TOUCH UX
START PRODUCT TEAM PROCESS THE WHAT ROLES HOW TO XECUTE
Jon pielak co-founder of Coil group
www.thecoilgroup.com
PRODUCT Team
START PRODUCT TEAM PROCESS THE WHAT ROLES HOW TO XECUTE
PROCESS
3
www.thecoilgroup.com NEUTRA MINIMAL KEYNOTE PRESENTATION
What’s unique about touch?
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Cognitive load
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TOUCH
VOICE Brainwave
HAPTIC
MOTION
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Feel factor
responsiveness Speed Na<ve vs. Non-‐na<ve
intuition Focus, focus, focus Process of elimina<on
engagement Why use it? Connect cogni<vely Funneling
START PRODUCT TEAM PROCESS THE WHAT ROLES HOW TO XECUTE
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Al gore’s Our choice
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Team
START PRODUCT TEAM PROCESS THE WHAT ROLES HOW TO XECUTE
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UI Visual design
UI Engineer
Senior Dev
START PRODUCT TEAM PROCESS THE WHAT ROLES HOW TO XECUTE
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UI Visual design
UI Engineer
Senior Dev
START PRODUCT TEAM PROCESS THE WHAT ROLES HOW TO XECUTE
20%
Research Requirements Vision User testing
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Senior Dev UI
Visual design
UI Engineer
START PRODUCT TEAM PROCESS THE WHAT ROLES HOW TO XECUTE
20%
Research Requirements Vision Interaction User testing
<10%
Fit and finish
www.thecoilgroup.com www.thecoilgroup.com
UI Visual design
UI Engineer
Senior Dev
START PRODUCT TEAM PROCESS THE WHAT ROLES HOW TO XECUTE
20%
Research Requirements Vision Interaction User testing
<10%
Fit and finish
>15%
Modeling Transitions UI optimization NON-Native full builds
www.thecoilgroup.com www.thecoilgroup.com
UI Visual design
UI Engineer
Senior Dev
START PRODUCT TEAM PROCESS THE WHAT ROLES HOW TO XECUTE
20%
Research Requirements Vision Interaction User testing
<10%
Fit and finish
>15%
Modeling Transitions UI optimization NON-Native full builds
40%
Native & non-native builds Integration Backend builds
www.thecoilgroup.com www.thecoilgroup.com
UI Visual design
UI Engineer
Senior Dev
START PRODUCT TEAM PROCESS THE WHAT ROLES HOW TO XECUTE
Research Requirements Vision Interaction
Fit and finish
>15%
Transitions UI optimization NON-Native full builds
40%
Native & non-native builds Integration Backend builds
20%
Modeling
USER TESTING
<10%
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START PRODUCT TEAM PROCESS THE WHAT ROLES HOW TO XECUTE
PROCESS
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DEVELOPMENT
Visual Design
INTAKE
IDEATION
UI DESIGN
MODELING
START PRODUCT TEAM PROCESS THE WHAT ROLES HOW TO XECUTE
VISION
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START PRODUCT TEAM PROCESS THE WHAT ROLES HOW TO XECUTE
INTAKE > uSER INTERVIEWS Day in the life..
Avoid feature-speak
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START PRODUCT TEAM PROCESS THE WHAT ROLES HOW TO XECUTE
INTAKE > uSER testing
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START PRODUCT TEAM PROCESS THE WHAT ROLES HOW TO XECUTE
INTAKE > uSER testing
overkill
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START PRODUCT TEAM PROCESS THE WHAT ROLES HOW TO XECUTE
INTAKE > uSER testing
Blind test “what would you expect to happen?”
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modeling
keynotopia Justinmind AXURE
Interactive prototyping
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START PRODUCT TEAM PROCESS THE WHAT ROLES HOW TO XECUTE
END
We plan and build enterprise apps that are actually cool
Strategy security implementation
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Jon pielak
jpielak@thecoilgroup.com
www.thecoilgroup.com
@coilgroup
START PRODUCT TEAM PROCESS THE WHAT ROLES HOW TO XECUTE
END
thx
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