ux revised /ux camp cz

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UX revised Petr Kosnar @faxecz

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Session about the core meaning and principles of UX. Who "does UX"? How? (UX camp CZ - Prague, Jan 2013)

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Page 1: Ux revised /UX camp CZ

UX revisedPetr Kosnar

@faxecz

Page 2: Ux revised /UX camp CZ

UX stands for...

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http://mysticandroid.spruz.com/blog.htm?a=&cat_id=&month=2&year=2012

user

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experience

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http://www.sciencedirect.com/science/article/pii/S1084804511000324

Tackling emotions...

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http://en.wikipedia.org/wiki/Maslow's_hierarchy_of_needs

Needs...

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design!

Defining visual and functional properties of the object or system.

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...done by a designer.

http://eyeglasses.go-optic.com/store/eyeglasses/eyeglasses.asp?CATALOG=EYEGLASSES&BRAND=RAY-BAN&Material=P&Gender=Mens

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UX design

?

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UX designUX designer

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UX designUX designer

product

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UX designUX designeruser

product

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UX designUX designeruser

society

product

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UX designUX designeruser

society

product

EmotionsMood NeedsMemories...

NormsValuesStereotypesCulture...

Page 15: Ux revised /UX camp CZ

UX designUX designeruser

society

product

EmotionsMood NeedsMemories...

NormsValuesStereotypesCulture...

through

affects

shapes

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HOW?

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We need a hero who can deal with that... Who is it?

http://freecoloringpagesite.com/32-superhero-coloring-pages.html/superhero-coloring-10

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PsychologistExpert on understanding people and their feelings, needs, emotions, behaviour, ...

=

http://freecoloringpagesite.com/32-superhero-coloring-pages.html/superhero-coloring-10

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SociologistExpert on society, norms, relationships, influencing crowds, ...

=

http://freecoloringpagesite.com/32-superhero-coloring-pages.html/superhero-coloring-10

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UX designer!A guy who can apply psychology and sociology on design!...but who is that actually?

=

http://freecoloringpagesite.com/32-superhero-coloring-pages.html/superhero-coloring-10

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Architect!Expert on aplied psychlogy of light, space perception and environmental psychology

=

http://freecoloringpagesite.com/32-superhero-coloring-pages.html/superhero-coloring-10

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Urbanist! Expert on aplied social psychology, environmental psychology, ...=

http://freecoloringpagesite.com/32-superhero-coloring-pages.html/superhero-coloring-10

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Paintor!Expert on aplied psychology of light, colours, visual perception, visual illusions, ...

=

http://freecoloringpagesite.com/32-superhero-coloring-pages.html/superhero-coloring-10

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Salesman!Expert on decision making, persuasion techniques, judgment, ...

=

http://freecoloringpagesite.com/32-superhero-coloring-pages.html/superhero-coloring-10

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Politician!Expert on applied social psychology, trust, persuasion techniques, ...

=

http://freecoloringpagesite.com/32-superhero-coloring-pages.html/superhero-coloring-10

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<whoever works with/for people>

http://freecoloringpagesite.com/32-superhero-coloring-pages.html/superhero-coloring-10

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http://freecoloringpagesite.com/32-superhero-coloring-pages.html/superhero-coloring-10

Really?

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UX = applied psychology in a given context

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UX = designing emotions, memories, feelings, ...

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WHATdoes the hero do?

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Prototype

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Axure prototype

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Axure prototype

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User Interface design

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User Interface design

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Usability

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Usability

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Web analysis

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Web analysis

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Marketing

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Marketing

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Copy successful products

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Do you always show iPhone in presentation of your product?

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Copy successful products

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These are tools and consequences...

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What is the goal?

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experience

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experienceMake user happy

SatisfiedFeel good Feel safe

Build opinion...

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WHATdoes the hero do?

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1) Study the situationUsers

Context TimePlace

Society Possible influences from the environment

...

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2) Model and analyze the situationWhat happened?

Who interacted with whom? What user needs are in game?What emotions are in game?

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3) Identify conflicts & opportunitiesWhat‘s wrong?

Where is the „sad“ point in the story?Where is the negative emotion?

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4) Formulate goalsWhat MENTAL and SOCIAL situation I am aiming at?

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5) Optimal (improved) situationVision of success

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6) How to achieve that?= solution

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Then: prototypes, testing ideas, iterative design cycles, ...

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UX designUX designeruser

society

product

EmotionsMood NeedsMemories...

NormsValuesStereotypesCulture...

through

affects

shapes

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UX designweb designervisitor

society

website

EmotionsMood NeedsMemories...

NormsValuesStereotypesCulture...

through

affects

shapes

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UX designarchitecthomeful

society

house

EmotionsMood NeedsMemories...

NormsValuesStereotypesCulture...

through

affects

shapes

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UX designurbanistinhabitant

society

city

EmotionsMood NeedsMemories...

NormsValuesStereotypesCulture...

through

affects

shapes

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Share across fields!ToolsProcessesMethodsSuccess & fails

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Step out of your branch!Don‘t follow, explore!

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Inspire & get inspired

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share

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Now.