creating content with web video, an sempdx video marketing presentation
Post on 10-May-2015
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@sevengmedia
Presented By: Nathan Isaacs
Director of Storytelling
503-810-7013
nisaacs@sevengmedia.com
Creating Content
With Web Video
@sevengmedia
www.sevengmedia.com
About Seven G Media
Nathan Isaacs, chief storyteller
Award-winning journalist & former national
board member of the Society of Professional
Journalists
MBA with emphasis in marketing, strategy,
and entrepreneurism
Board Member of Search Engine Marketers
of Portland (SEMpdx)
Honorable U.S. Navy Veteran (submarines)
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@sevengmedia
www.sevengmedia.com
Video on the Web
There is a metric butt load of video of the web and it is trending upward
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Source: Pixability (Boston)
@sevengmedia
www.sevengmedia.com
Not Just Kitty Videos
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@sevengmedia
www.sevengmedia.com
About Your Marketing Goals
Who is your target market?
What are your sales funnel
steps?
Where in the sales funnel are
you having points of constraint?
What are your Top 3 funnel
constraints?
What kind of marketing message
could address those constraints?
What kind of videos can express
those marketing messages?
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Refer to Arnie Kuenn’s
Searchfest 2014
slide deck for tips on
finding search-friendly
content titles/subjects
@sevengmedia
www.sevengmedia.com
AWARENESS & DISCOVERY
CONSIDERATION & FACT FINDING
SALES CONVERSION
Video Type Stage
ACCT. MAINTENANCE
“About Us” Company Profiles, Team
Interviews, Humor, Behind-The-Scenes,
Contests, Company Spotlights, Industry
Interviews, Ribbon-Cutting Ceremony;
Parodies
Product Demonstrations, FAQs, Video Blog, On-Demand Webinars, Tour or Walk Thru
Product Demonstrations, Event or Product Promotion, Video Case Studies, Product Comparisons, Unboxing, How To; Tutorial
Customer Testimonials, Product Reviews, Thank You Video, Coupons, Sales Discounts
Customer Service, How-To, Loyalty, Humor, Contests, Detailed Instructional, Video Blog, Company Headlines; Giveaways; Favorites, Reviews
YOUR SOLUTION
Sales Funnel Video Strategy
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@sevengmedia
www.sevengmedia.com
Storyboarding, Scripts, Shot Lists
Proper planning permits perfection
Doesn’t have to be fancy
Identify all your assets
Identify gaps (equipment, location, etc.)
Opportunity to pull in KW
CYA
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@sevengmedia
www.sevengmedia.com
DIY Video Checklist
Camera Smartphone
Laptop
Flip-type $100
Camcorder $100-$3,500
HDLSR $750 -$5,000
Tripod $20-$1,000
External Microphone $20 for a wired lapel
$150-$600 wireless
Lighting Natural Light
Three Point Light
Computer Horsepower Needed
Editing Software Windows Movie Maker/iMovie
Animoto
YouTube
TrakAXPC
Adobe Premier/Elements
Final Cut Pro/Premier Pro
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@sevengmedia
www.sevengmedia.com
Video Marketing Integration
Your website
Direct mail
Email Newsletter
Email signature
Social media
Events & Trade shows
(demos, banners)
Brochures, flyers
Print advertisements
Invoices
Press releases
Business cards
In-store promotions
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@sevengmedia
www.sevengmedia.com
27.60%
37.80%
24.10%
8.80%
1.50% 0.20%
Less than 100
100 - 1,000
1,000 - 10,000
10,000 - 100,000
100k - 1 million
Greater than 1 million
65% of Videos
Have Less Than
1,000 views
Average Views Per YouTube Video
Source: Pixability (Boston)
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@sevengmedia
www.sevengmedia.com
7G’s 7-Step DIY Checklist
1. Define Your Goal
2. Pick a Video Type
3. Plan (The 3 S’s)
4. Shoot & Edit Your Video
5. Upload & Optimize (to
YouTube/Wistia)
6. Embed/Promote
7. Measure Results Against
Your Goals
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@sevengmedia
www.sevengmedia.com
Thank You For more information:
Nathan Isaacs
nisaacs@sevengmedia.com
503-810-7013
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