creating content with web video, an sempdx video marketing presentation
DESCRIPTION
http://www.sevengmedia.com -- In this slidedeck, you will find my tips on creating marketing content by using web video. Web video is not very different from any other marketing tactic -- blogging, direct mail, trade shows, or advertising -- it requires you to first begin by identifying your marketing goals. Your marketing goals are not your business goals, but are goals that will help you realize your business goals. For example, your marketing goal may be to increase sales leads to 300 per month, which you have found will result in about 3 new clients per month and it is those three clients that will help you realize your business goal of increasing revenue. I then offer you my Sales Funnel Video Strategy slide, which shows you the type of videos that you can create for each stage of the sales funnel. We then discuss the importance of planning through scripting, storyboarding and creating shot lists. I then offer you a quick guide for DIY videos, offer some suggestions on all the different channels you can integrate your videos. I conclude by summarizing the seven steps to creating content for web videos. This slide deck is from my 10-minute presentation. For more information about creating content with web videos, or to inquire about me speaking before your group, please call or email me 503-810-7013 or [email protected].TRANSCRIPT
@sevengmedia
Presented By: Nathan Isaacs
Director of Storytelling
503-810-7013
Creating Content
With Web Video
@sevengmedia
www.sevengmedia.com
About Seven G Media
Nathan Isaacs, chief storyteller
Award-winning journalist & former national
board member of the Society of Professional
Journalists
MBA with emphasis in marketing, strategy,
and entrepreneurism
Board Member of Search Engine Marketers
of Portland (SEMpdx)
Honorable U.S. Navy Veteran (submarines)
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@sevengmedia
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Video on the Web
There is a metric butt load of video of the web and it is trending upward
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Source: Pixability (Boston)
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Not Just Kitty Videos
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About Your Marketing Goals
Who is your target market?
What are your sales funnel
steps?
Where in the sales funnel are
you having points of constraint?
What are your Top 3 funnel
constraints?
What kind of marketing message
could address those constraints?
What kind of videos can express
those marketing messages?
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Refer to Arnie Kuenn’s
Searchfest 2014
slide deck for tips on
finding search-friendly
content titles/subjects
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AWARENESS & DISCOVERY
CONSIDERATION & FACT FINDING
SALES CONVERSION
Video Type Stage
ACCT. MAINTENANCE
“About Us” Company Profiles, Team
Interviews, Humor, Behind-The-Scenes,
Contests, Company Spotlights, Industry
Interviews, Ribbon-Cutting Ceremony;
Parodies
Product Demonstrations, FAQs, Video Blog, On-Demand Webinars, Tour or Walk Thru
Product Demonstrations, Event or Product Promotion, Video Case Studies, Product Comparisons, Unboxing, How To; Tutorial
Customer Testimonials, Product Reviews, Thank You Video, Coupons, Sales Discounts
Customer Service, How-To, Loyalty, Humor, Contests, Detailed Instructional, Video Blog, Company Headlines; Giveaways; Favorites, Reviews
YOUR SOLUTION
Sales Funnel Video Strategy
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Storyboarding, Scripts, Shot Lists
Proper planning permits perfection
Doesn’t have to be fancy
Identify all your assets
Identify gaps (equipment, location, etc.)
Opportunity to pull in KW
CYA
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DIY Video Checklist
Camera Smartphone
Laptop
Flip-type $100
Camcorder $100-$3,500
HDLSR $750 -$5,000
Tripod $20-$1,000
External Microphone $20 for a wired lapel
$150-$600 wireless
Lighting Natural Light
Three Point Light
Computer Horsepower Needed
Editing Software Windows Movie Maker/iMovie
Animoto
YouTube
TrakAXPC
Adobe Premier/Elements
Final Cut Pro/Premier Pro
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www.sevengmedia.com
Video Marketing Integration
Your website
Direct mail
Email Newsletter
Email signature
Social media
Events & Trade shows
(demos, banners)
Brochures, flyers
Print advertisements
Invoices
Press releases
Business cards
In-store promotions
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27.60%
37.80%
24.10%
8.80%
1.50% 0.20%
Less than 100
100 - 1,000
1,000 - 10,000
10,000 - 100,000
100k - 1 million
Greater than 1 million
65% of Videos
Have Less Than
1,000 views
Average Views Per YouTube Video
Source: Pixability (Boston)
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www.sevengmedia.com
7G’s 7-Step DIY Checklist
1. Define Your Goal
2. Pick a Video Type
3. Plan (The 3 S’s)
4. Shoot & Edit Your Video
5. Upload & Optimize (to
YouTube/Wistia)
6. Embed/Promote
7. Measure Results Against
Your Goals
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@sevengmedia
www.sevengmedia.com
Thank You For more information:
Nathan Isaacs
503-810-7013
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