Growing Your Brand WithMatt Siltala, President

matt@avalaunchmedia.com@Matt_Siltala

@Matt_Siltala

What Is A Typical User?

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Not What You Might Think

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BOTH

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Yes, this is my FIL’s Page

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@Matt_Siltala please send me a link to that amazing

explanation of Social Media! #SearchFest

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Grow Your Brand

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WHY DOES WORK?

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Because Images Spark Emotion

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For Example

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AND

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Average attention span of a human is 8 seconds in

2012, and an image only takes

one second or less to consume.

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How Do I Use To Grow My Brand?

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Infuse Personality-Naming of Boards-Descriptions-Know your Audience-Have a Theme -Tell a Story with your Brand-Be the Expert

Tweet: Infuse brand personality to Pinterest by board naming, descriptions, having a theme, telling story, and being

the expert #SearchFest

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For the Geeks

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Social Savvy Brand

-Things You Can See Out Of A Plane-Art That Customers Have Done

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Express Brand Through Popular Categories

-how crafts are done with sharpies-home décor ideas using sharpies

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Creative Ways To Get People To Use Your Products

Drive Sales – How? People need to buy duct tape to do the crafts they pinned.

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Tweet: Pinning gives the best opportunity to go viral vs uploading #SearchFest

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Tweet: Always rename yourimages that you upload

to Pinterest #SearchFest

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Tweet: Pin from a variety of sources as opposed to one specific site #SearchFest

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Tweet: After you upload an image you should edit your pin

to add a link #SearchFest

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Tweet: Users hatelong descriptions on

Pinterest #SearchFest

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Tweet: Comment, Like, and re-pin other peoples images.

#SearchFest

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Tweet: Make the boardnames keyword rich

#SearchFest

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Tweet: Mat has the MOSTadorable looking son!

#SearchFest

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Tweet: Pinterest Image Optimization graphic #SearchFest http://bit.ly/UEoC0L

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- Case Studies

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•Pinterest single-handedly forced Rod Works into launching a web store.

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•Enter a blogger named Lindsay who wrote a blog post on October 31, 2011 showcasing a rod from Rod Works.

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•The picture was pinned to Pinterest and then re-pinned over and over. Someone mentioned that the rod could be purchased at Rod Works. See http://pinterest.com/search/?q=picture+rod

•The problem was that Rod Works did not have an online store...yet

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•Rod Works was literally bombarded by Pinterest users into opening their online store in February 2012.

“We got emails daily for months from Pinterest users, so we eventually opened up our online store in February. We quickly sold hundreds of the frame rods and now sell many other unique items daily.”

~Rod Works

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•StumbleUpon traffic results average “time on site” of just about 10 seconds.

•Pinterest traffic results in an average time on page of just about 10 minutes, with an average page visit of about 5 pages!

•Thanks to BuildDirect for the stats

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Any SEO Benefits?

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Tools To Grow Your Brand

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• Content

• Products

• Influencers

• Trends

• Measure

• Monitor

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Where to mine for Content ideas

Etc. etc. etc

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Tweet: Use Google Suggest to stay on top of content ideas for Pinterest

#SearchFest

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Real Time “Alerts”

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Know The Moment Someone Pins

Tweet: Use @PinAlerts to know the moment someone pins something from

your site #SearchFest

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Grow By Finding Influencers

• PinReach

• PinPuff

Tools for finding out how powerful a Pinterest user is:

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Measure

• Pinerly http://pinerly.com/pinalytics

Great for finding Trends, Hot Categories, Pinners etc

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Other Free Facts and Tricks

If you haven’t already heard...this is the place to find out if anyone is pinning anything from your site...or your competitor’s site. :)

http://pinterest.com/source/YOURWEBSITE.com

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Tweet: @Matt_Siltala & @W2Scott gave

THE most awesome session at #SearchFest

Thank You!Matt Siltala, President

matt@avalaunchmedia.com@Matt_Siltala