cost, reach and engagement

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Presentation given at the JISC Winter Fayre in Edinburgh on 25th February 2011. The presentation looks at the growing influence of social networking sites in course and resource discovery/promotion. More information here http://mashe.hawksey.info/2011/03/value-of-recommendation/

TRANSCRIPT

Cost, Reach and Engagement #jiscwf #n2

CREATE, Reach and EngageMartin Hawksey or @mhawkseye-Learning Advisor (Higher Education)

http://www.rsc-ne-scotland.ac.uk/ RSCs – Stimulating and supporting innovation in learning

Cost, Reach and Engagement

Cost, Reach and Engagement #jiscwf #n2

Slides are available from http://slidesha.re/esO0Mn

Links for this presentation are bundled at http://bit.ly/jiscwf-n2 ← case sensitive

If you are tweeting the tag is #jiscwf #n2 (also tweeting links as I go via @mhawksey)

History of web search: In the beginning …

Cost, Reach and Engagement #jiscwf #n2

First Web Server from Wikimedia Commons

Cost, Reach and Engagement #jiscwf #n2

History of web search: In the beginning …

Archie By DavidDMuir

Cost, Reach and Engagement #jiscwf #n2

Cost, Reach and Engagement #jiscwf #n2

Recommendation

Cost, Reach and Engagement #jiscwf #n2

Cost, Reach and Engagement #jiscwf #n2

Cost, Reach and Engagement #jiscwf #n2

Cost, Reach and Engagement #jiscwf #n2

Cost, Reach and Engagement #jiscwf #n2

$2.34

Cost, Reach and Engagement #jiscwf #n2

$2.34

Cost, Reach and Engagement #jiscwf #n2

$2.34

$0.90

Cost, Reach and Engagement #jiscwf #n2

$2.34

$0.90

Cost, Reach and Engagement #jiscwf #n2

$2.34

$0.90

$0.43

Cost, Reach and Engagement #jiscwf #n2

$2.34

$0.90

$0.43

Cost, Reach and Engagement #jiscwf #n2

$2.34

$0.90

$0.43

$2.52

Cost, Reach and Engagement #jiscwf #n2

$2.34

$0.90

$0.43

$2.52

Source: http://techcrunch.com/2010/10/14/eventbrite-facebook-share/

Cost, Reach and Engagement #jiscwf #n2

How can I recommend courses at your institution?

Cost, Reach and Engagement #jiscwf #n2

How can I recommend resources on your course?

Ways to enable recommendation

Drop the bit of code you need yourselfe.g. http://developers.facebook.com/docs/reference/plugins/like/

Use a share button service like ShareThis AddToAny

Promote a ‘sharing’ browser extension like Shareaholic, Mozilla Labs F1

Cost, Reach and Engagement #jiscwf #n2

Cost, Reach and Engagement #jiscwf #n2

Google Social Search

Cost, Reach and Engagement #jiscwf #n2

Thank you!

Questions?

Cost, Reach and Engagement #jiscwf #n2

mhawksey@rsc-ne-scotland.ac.uk

@mhawksey

RSC MASHe http://bit.ly/mashe

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