continuum intro

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INTRO

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Making life better by designing products, services, and experiences that work for people and the businesses that serve them.

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DESIGN DRIVES BUSINESS

Designing Experiences

Business Innovation

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CONTINUUM

CREATIVE THINKING BUSINESS LOGIC

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DESIGN THINKING

Design Thinking is the strategic process we use to produce tangible results. It’s about generating new ideas, not reworking old ones. It’s about understanding people, not just what the numbers say. It’s a way to find solutions that satisfy the needs of both the business and the customer to create product and service encounters that generate desire, create delight and inspire loyalty.

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GLOBAL PERSPECTIVE, REGIONAL SENSITIVITY

Los Angeles Boston Milan Shanghai Seoul

Our offices

Recent fieldworks

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MAKING AN IDEA AS BIG AS IT CAN BE

Service strategy

Digital design

Environment design

Product design

Brand design

Experiential modeling

Systems design

Business design

TechnologyDevelopment

Front ofHouse

Back of House

DIGITALTOUCHPOINT

ENVIRONMENT

TOUCHPOINT

STAFFTOUCHPOINT

PRINTTOUCHPOINT

PRODUCTTOUCHPOINT

CONSUMER COMPANY

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ENVISION NEW EXPERIENCES

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Prototyping is an essential part of business innovation, and we live by that principle ourselves. We have prototyped our organization for a year to get it right and are now ready to talk about it.

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SERVICE DESIGN IMPACTS MANY INDUSTRIES

Hospitality Services:• How can we improve the experience of room service in hotels?• How should our staff be organized to deliver on this experience?

Health Services: • What should the patient experience be like in a blood lab? • How can we design an environment that meets what patients and technicians really need?

Government Services:• How can we help people process their tax forms?• What kinds of online tools and touch-points will help?

Financial Services:• What will banking mean for people in 2020?• How will this customer experience ensure that we are differentiated and relevant?

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Selected cases

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DIAGNOSTICS FOR EMERGING MARKETS

DAKTARICD4 cell count, moving the lab to the village.

http://continuuminnovation.com/advancedsystems/Work/Portfolio/Daktari.aspx#/sort/industry/filter/26/single

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UNENCUMBERED MEDICATION

INSULETImproving the lives of people with diabetes.

http://continuuminnovation.com/advancedsystems/Work/Portfolio/Insulet-OmniPod.aspx#/sort/industry/filter/26/single

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HOSPITAL OF THE FUTURE

HERMAN MILLERA patient environment that promotes health.

 http://continuuminnovation.com/advancedsystems/Work/Portfolio/Herman-Miller-Compass.aspx#/sort/industry/filter/25/single

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GROWTH IN EMERGING MARKETS

PAMPERSDiapers for emerging markets

http://continuuminnovation.com/Work/Portfolio/Procter---Gamble-China.aspx#/sort/industry/filter/2/single

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SOCIAL INNOVATION

GRAMEENFOUNDATIONCreating leaders for the field

http://continuuminnovation.com/Work/Portfolio/Grameen-Foundation.aspx#/sort/industry/filter/24/single

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SOCIAL INNOVATION

ROCKFELLERFOUNDATIONDesign for social impact

http://continuuminnovation.com/Work/Portfolio/Rockefeller-Foundation.aspx#/sort/industry/filter/24/single

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