contentmk insites whataboutyourmagazine_robin_l

Content Marketing

Robin LagrouSenior Research Consultant at InSites Consulting

My favourite album: ‘White Ladder’ – David Gray

What about your magazine?

Who still believes in the power 

of magazines?

is communication so important ?

COMMUNICATION IS 

THE START OF A CONVERSATION.

BRANDBRANDBRAND

COMMUNICATION

CONVERSATIONS

CONSUMERS

We believe in brands,

activation & conversations

What should people

tell each other?

Are they brand lovers? Brand haters? Are they seen as experts by their peers?

Is it about the funniness of the viral or is it about the brand behind? Is it relevant for the brand?

What was the motivation to spread the campaign? Was it the brand, the message or something else?

It is not all online these days!

94% of the conversations happen

in an offline context

What is the driver of the succes behind the Catholic Church?

They have a damngood magazine ☺

What should readersbe saying after they’veseen my magazine?

Let’s focus on some ofthe results!

4 out of 10 readers have

conversations after reading

the magazine

When discussing on the brand or

the magazine the tone of voice is

very positive

70% is triggered to

visit your website

63% feels more involved

to your brand

77% thinks your magazine makes

your brand trustworthy

Only 1 out of 4 readers throw

the magazines away

Almost 50% passes

the magazine on to

other people after

reading it

General evaluation

7.7 / 10

What about your magazine?

Custometer………………………………………..……..…

How do they read the magazine?

How well does the magazine fullfill its role?

What do readers expect?

………………………………………..……..…

What is the role of the magazine for the brand?

Online Survey Recruitment of participants

Incentive motivation

3 Target Groups Content

Magazine evaluation

Employees

Want to know more?Want to know more?

Thank you! Robin Lagrou, Senior Research Consultant

Robin.Lagrou@insites-consulting.com

http://be.linkedin.com/in/robinlagrou

+32 9 269 15 23 | +32 486 600 333

• Digital data collection since 15+ years• Proven centralized project management• 5 international offices• Experienced multi-language consultants from 15+ nations• Consumer Consulting Network (aka ‘Watsons’) 30+ markets • Certified Moderator Network for local-to-local interactions• Project references in 60+ countries

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