content marketing strategies to boost your search engine rankings

Navneet KaushalCEO

PageTraffic

Search Often Brings the Most Highly Qualified Traffic

3

State of Search- India

Source: Netmarketshare and business-standard.com

Google97%

Yahoo1%

Bing1%

Others1%

Indian Search Engine Market Share

What all has changed?

Google - More Information

Google - More Transparent

Google - More Visual

Bing - More Visual

Search Queries – More Self-Referential

Search Queries – Longer, More Descriptive

Search Queries – More Time Sensitive

Search Queries – More Crowd Conscious

AROUND 15% OF THE SEARCH QUERIES ARE NEW

www.pagetraffic.com

• Hummingbird• Google Panda: 28+ updates• Google Penguin: 6 updates• Exact-Match Domain (EMD) Update • Page Layout: 2 updates• 7-Result SERPs• Link Warnings• Knowledge Graph• Venice• Other Monthly Updates: 390

Google Algorithm is Constantly Changing

Audience Search Habits are Changing

Audience Search Habits are Changing

@iacquire

The Old Consumer Decision Journey

Elias Lewis (Advertising Agency Hall of Famer) invented this

model (AIDA) in 1898.

via Wikipedia

@iacquire

The New Consumer Decision Journey

via Google ZMOT 2012

Content Marketing in SEO

Content Marketing in SEO

Content Marketing Facts

Content Marketing Benefits

Content Marketing Benefits

Content Marketing– the Shift

Shift in Balance is happening

Link Building

On-Page Basics

In 2008, SEO Was

This

LINK BUILDING

UX

CONTENT STRATEGY

MOBILE

SITE SPEED

VIDEO

ON-PAGE SEO

CONTENT

MARKETING

In 2014, SEO is This

Understanding the Customer JourneyThe customer shopping journey can classified into sequential stages.

Awareness

Consideration

Intent

Due Diligence

Decision

http://gweb-think-tools.appspot.com/customer-journey-to-purchase/

Not common, mostly occurs

with high ticket items

LINK BUILDINGIS NOT DEAD.

Forget keywords as

anchor texts

Build Links WITH Your Content to

Win.

Pick Content Type

Pick Content Type

Build Content With High Search Link Intent

KEYWORD “FACTS”KEYWORD “INFORMATION”

KEYWORD “DATA”

Learn the art of storytelling

Copyright © www.pagetraffic.in

Use Different Media Formats

Promote

Measure

Who’s owns marketing content?Traditionally..

Online

SEO

Social Media

EditorialProduct

Email

Offline

Direct

PR

Editorial

Marketing

Who’s owns marketing content?

More cohesive organisation of departments

Marketing

SEO

Social Media

Editorial

ProductEmail

PR

Direct

Website: www.pagetraffic.com

Email: navneet@pagetraffic.com

Twitter: @navneetkaushal

Blog: www.pagetrafficbuzz.com

Facebook: www.facebook.com/pagetraffic.in

THANK YOU!