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Secrets of Search Engine Rankings #itbcon17 SearchBrothers.com Former Google Search Quality for Your SEO

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Page 1: Secrets of Search Engine Rankings - ITB Kongress · Search Engine Optimization. Search Engine Rankings Fundamentals SearchBrothers.com Former Google Search Quality for Your SEO. How

Secrets of Search Engine Rankings

#itbcon17

SearchBrothers.com Former Google Search Quality for Your SEO

Page 2: Secrets of Search Engine Rankings - ITB Kongress · Search Engine Optimization. Search Engine Rankings Fundamentals SearchBrothers.com Former Google Search Quality for Your SEO. How

Search Engine Optimization Matters!

Page 3: Secrets of Search Engine Rankings - ITB Kongress · Search Engine Optimization. Search Engine Rankings Fundamentals SearchBrothers.com Former Google Search Quality for Your SEO. How

Why?

SearchBrothers.com Former Google Search Quality for Your SEO

Page 4: Secrets of Search Engine Rankings - ITB Kongress · Search Engine Optimization. Search Engine Rankings Fundamentals SearchBrothers.com Former Google Search Quality for Your SEO. How

Users

Page 5: Secrets of Search Engine Rankings - ITB Kongress · Search Engine Optimization. Search Engine Rankings Fundamentals SearchBrothers.com Former Google Search Quality for Your SEO. How

Saving The Day

Page 6: Secrets of Search Engine Rankings - ITB Kongress · Search Engine Optimization. Search Engine Rankings Fundamentals SearchBrothers.com Former Google Search Quality for Your SEO. How

Why Google?

Page 7: Secrets of Search Engine Rankings - ITB Kongress · Search Engine Optimization. Search Engine Rankings Fundamentals SearchBrothers.com Former Google Search Quality for Your SEO. How

Search Engine Optimization

Page 8: Secrets of Search Engine Rankings - ITB Kongress · Search Engine Optimization. Search Engine Rankings Fundamentals SearchBrothers.com Former Google Search Quality for Your SEO. How

Search Engine Rankings

Fundamentals

SearchBrothers.com Former Google Search Quality for Your SEO

Page 9: Secrets of Search Engine Rankings - ITB Kongress · Search Engine Optimization. Search Engine Rankings Fundamentals SearchBrothers.com Former Google Search Quality for Your SEO. How

How Search Works

Page 10: Secrets of Search Engine Rankings - ITB Kongress · Search Engine Optimization. Search Engine Rankings Fundamentals SearchBrothers.com Former Google Search Quality for Your SEO. How

SearchBrothers.com Former Google Search Quality for Your SEO

Search Engine Rankings

Crawling

Page 11: Secrets of Search Engine Rankings - ITB Kongress · Search Engine Optimization. Search Engine Rankings Fundamentals SearchBrothers.com Former Google Search Quality for Your SEO. How

Be accessible: Network

Page 12: Secrets of Search Engine Rankings - ITB Kongress · Search Engine Optimization. Search Engine Rankings Fundamentals SearchBrothers.com Former Google Search Quality for Your SEO. How

Be accessible: robots.txt

Page 13: Secrets of Search Engine Rankings - ITB Kongress · Search Engine Optimization. Search Engine Rankings Fundamentals SearchBrothers.com Former Google Search Quality for Your SEO. How

Discovery: Internal Linking

Page 14: Secrets of Search Engine Rankings - ITB Kongress · Search Engine Optimization. Search Engine Rankings Fundamentals SearchBrothers.com Former Google Search Quality for Your SEO. How

Discovery: External Links

Page 15: Secrets of Search Engine Rankings - ITB Kongress · Search Engine Optimization. Search Engine Rankings Fundamentals SearchBrothers.com Former Google Search Quality for Your SEO. How

Google Search Console

http://sbr.link/ewm

Page 16: Secrets of Search Engine Rankings - ITB Kongress · Search Engine Optimization. Search Engine Rankings Fundamentals SearchBrothers.com Former Google Search Quality for Your SEO. How

Page Speed

Page 17: Secrets of Search Engine Rankings - ITB Kongress · Search Engine Optimization. Search Engine Rankings Fundamentals SearchBrothers.com Former Google Search Quality for Your SEO. How

Log File Analysis

Page 18: Secrets of Search Engine Rankings - ITB Kongress · Search Engine Optimization. Search Engine Rankings Fundamentals SearchBrothers.com Former Google Search Quality for Your SEO. How

Log File Analysis

Page 19: Secrets of Search Engine Rankings - ITB Kongress · Search Engine Optimization. Search Engine Rankings Fundamentals SearchBrothers.com Former Google Search Quality for Your SEO. How

Take Away

Encourage your website to be crawled.

Track what Googlebot sees.

Page 20: Secrets of Search Engine Rankings - ITB Kongress · Search Engine Optimization. Search Engine Rankings Fundamentals SearchBrothers.com Former Google Search Quality for Your SEO. How

SearchBrothers.com Former Google Search Quality for Your SEO

Search Engine Rankings

Indexing

Page 21: Secrets of Search Engine Rankings - ITB Kongress · Search Engine Optimization. Search Engine Rankings Fundamentals SearchBrothers.com Former Google Search Quality for Your SEO. How

Foundation

Page 22: Secrets of Search Engine Rankings - ITB Kongress · Search Engine Optimization. Search Engine Rankings Fundamentals SearchBrothers.com Former Google Search Quality for Your SEO. How

Multi-Device Friendly

Page 23: Secrets of Search Engine Rankings - ITB Kongress · Search Engine Optimization. Search Engine Rankings Fundamentals SearchBrothers.com Former Google Search Quality for Your SEO. How

Progressive Enhancement

http://sbr.link/bbx

Page 24: Secrets of Search Engine Rankings - ITB Kongress · Search Engine Optimization. Search Engine Rankings Fundamentals SearchBrothers.com Former Google Search Quality for Your SEO. How

Canonicals

http://sbr.link/canonicals

Page 25: Secrets of Search Engine Rankings - ITB Kongress · Search Engine Optimization. Search Engine Rankings Fundamentals SearchBrothers.com Former Google Search Quality for Your SEO. How

Noindex

http://sbr.link/noindex

Page 26: Secrets of Search Engine Rankings - ITB Kongress · Search Engine Optimization. Search Engine Rankings Fundamentals SearchBrothers.com Former Google Search Quality for Your SEO. How

GSC Settings

http://sbr.link/preferred-domainhttp://sbr.link/country-target

Page 27: Secrets of Search Engine Rankings - ITB Kongress · Search Engine Optimization. Search Engine Rankings Fundamentals SearchBrothers.com Former Google Search Quality for Your SEO. How

Localization

http://sbr.link/hreflanghttp://sbr.link/x-default

Page 28: Secrets of Search Engine Rankings - ITB Kongress · Search Engine Optimization. Search Engine Rankings Fundamentals SearchBrothers.com Former Google Search Quality for Your SEO. How

Structured Data

Page 29: Secrets of Search Engine Rankings - ITB Kongress · Search Engine Optimization. Search Engine Rankings Fundamentals SearchBrothers.com Former Google Search Quality for Your SEO. How

Structured Data: WebSite

http://sbr.link/iaf

Page 30: Secrets of Search Engine Rankings - ITB Kongress · Search Engine Optimization. Search Engine Rankings Fundamentals SearchBrothers.com Former Google Search Quality for Your SEO. How

Structured Data: SearchAction

http://sbr.link/hob

Page 31: Secrets of Search Engine Rankings - ITB Kongress · Search Engine Optimization. Search Engine Rankings Fundamentals SearchBrothers.com Former Google Search Quality for Your SEO. How

Structured Data: Organization

http://sbr.link/mvh

Page 32: Secrets of Search Engine Rankings - ITB Kongress · Search Engine Optimization. Search Engine Rankings Fundamentals SearchBrothers.com Former Google Search Quality for Your SEO. How

Structured Data: BreadcrumbList

http://sbr.link/gzu

Page 33: Secrets of Search Engine Rankings - ITB Kongress · Search Engine Optimization. Search Engine Rankings Fundamentals SearchBrothers.com Former Google Search Quality for Your SEO. How

Answers

http://sbr.link/jpy

Page 34: Secrets of Search Engine Rankings - ITB Kongress · Search Engine Optimization. Search Engine Rankings Fundamentals SearchBrothers.com Former Google Search Quality for Your SEO. How

Answers

http://sbr.link/jpy

Page 35: Secrets of Search Engine Rankings - ITB Kongress · Search Engine Optimization. Search Engine Rankings Fundamentals SearchBrothers.com Former Google Search Quality for Your SEO. How

Manage Link Reputation Risks

Page 36: Secrets of Search Engine Rankings - ITB Kongress · Search Engine Optimization. Search Engine Rankings Fundamentals SearchBrothers.com Former Google Search Quality for Your SEO. How

Manage Link Reputation Risks

http://sbr.link/kvr

Page 37: Secrets of Search Engine Rankings - ITB Kongress · Search Engine Optimization. Search Engine Rankings Fundamentals SearchBrothers.com Former Google Search Quality for Your SEO. How

Avoid Conflicting Signals

Page 38: Secrets of Search Engine Rankings - ITB Kongress · Search Engine Optimization. Search Engine Rankings Fundamentals SearchBrothers.com Former Google Search Quality for Your SEO. How

Avoid Conflicting Signals

Page 39: Secrets of Search Engine Rankings - ITB Kongress · Search Engine Optimization. Search Engine Rankings Fundamentals SearchBrothers.com Former Google Search Quality for Your SEO. How

Take Away

Help Googlebot understand your website.

Avoid sending conflicting signals.

Page 40: Secrets of Search Engine Rankings - ITB Kongress · Search Engine Optimization. Search Engine Rankings Fundamentals SearchBrothers.com Former Google Search Quality for Your SEO. How

SearchBrothers.com Former Google Search Quality for Your SEO

Search Engine Rankings

Users

Page 41: Secrets of Search Engine Rankings - ITB Kongress · Search Engine Optimization. Search Engine Rankings Fundamentals SearchBrothers.com Former Google Search Quality for Your SEO. How

Be a Brand

Page 42: Secrets of Search Engine Rankings - ITB Kongress · Search Engine Optimization. Search Engine Rankings Fundamentals SearchBrothers.com Former Google Search Quality for Your SEO. How

Unique Sales Proposition

Page 43: Secrets of Search Engine Rankings - ITB Kongress · Search Engine Optimization. Search Engine Rankings Fundamentals SearchBrothers.com Former Google Search Quality for Your SEO. How

User Experience Marketing

Page 44: Secrets of Search Engine Rankings - ITB Kongress · Search Engine Optimization. Search Engine Rankings Fundamentals SearchBrothers.com Former Google Search Quality for Your SEO. How

Content Matters

Page 45: Secrets of Search Engine Rankings - ITB Kongress · Search Engine Optimization. Search Engine Rankings Fundamentals SearchBrothers.com Former Google Search Quality for Your SEO. How

Solve User's Problems

Page 46: Secrets of Search Engine Rankings - ITB Kongress · Search Engine Optimization. Search Engine Rankings Fundamentals SearchBrothers.com Former Google Search Quality for Your SEO. How

Avoid Obstacles

Page 47: Secrets of Search Engine Rankings - ITB Kongress · Search Engine Optimization. Search Engine Rankings Fundamentals SearchBrothers.com Former Google Search Quality for Your SEO. How

Other Users

Page 48: Secrets of Search Engine Rankings - ITB Kongress · Search Engine Optimization. Search Engine Rankings Fundamentals SearchBrothers.com Former Google Search Quality for Your SEO. How

Take Away

Have a unique sales proposition!

Put users first!

Page 49: Secrets of Search Engine Rankings - ITB Kongress · Search Engine Optimization. Search Engine Rankings Fundamentals SearchBrothers.com Former Google Search Quality for Your SEO. How

SearchBrothers.com Former Google Search Quality for Your SEO

Search Engine Rankings

Search Result Rankings

Page 50: Secrets of Search Engine Rankings - ITB Kongress · Search Engine Optimization. Search Engine Rankings Fundamentals SearchBrothers.com Former Google Search Quality for Your SEO. How

Rankings != Magic

Page 51: Secrets of Search Engine Rankings - ITB Kongress · Search Engine Optimization. Search Engine Rankings Fundamentals SearchBrothers.com Former Google Search Quality for Your SEO. How

Google Webmaster Guidelines

http://sbr.link/wop

Page 52: Secrets of Search Engine Rankings - ITB Kongress · Search Engine Optimization. Search Engine Rankings Fundamentals SearchBrothers.com Former Google Search Quality for Your SEO. How

Manage User Expectations

Page 53: Secrets of Search Engine Rankings - ITB Kongress · Search Engine Optimization. Search Engine Rankings Fundamentals SearchBrothers.com Former Google Search Quality for Your SEO. How

SERPs

Page 54: Secrets of Search Engine Rankings - ITB Kongress · Search Engine Optimization. Search Engine Rankings Fundamentals SearchBrothers.com Former Google Search Quality for Your SEO. How

SERPs

Page 55: Secrets of Search Engine Rankings - ITB Kongress · Search Engine Optimization. Search Engine Rankings Fundamentals SearchBrothers.com Former Google Search Quality for Your SEO. How

Recording User Signals

Page 56: Secrets of Search Engine Rankings - ITB Kongress · Search Engine Optimization. Search Engine Rankings Fundamentals SearchBrothers.com Former Google Search Quality for Your SEO. How

GSC Search Analytics

http://sbr.link/vhz

Page 57: Secrets of Search Engine Rankings - ITB Kongress · Search Engine Optimization. Search Engine Rankings Fundamentals SearchBrothers.com Former Google Search Quality for Your SEO. How

Take Away

User signals and first impressions matter!

Page 58: Secrets of Search Engine Rankings - ITB Kongress · Search Engine Optimization. Search Engine Rankings Fundamentals SearchBrothers.com Former Google Search Quality for Your SEO. How

Think About This!

If Googlebot can not crawl your website, can not index your

website, or your website misses user expectations, why expect Google to rank your website?

Page 59: Secrets of Search Engine Rankings - ITB Kongress · Search Engine Optimization. Search Engine Rankings Fundamentals SearchBrothers.com Former Google Search Quality for Your SEO. How

Fili Wiese

SEO Consultant

Penalty Recovery Expert

Former Senior Google Support Engineer

Former Senior Google Search Quality Analyst

Page 60: Secrets of Search Engine Rankings - ITB Kongress · Search Engine Optimization. Search Engine Rankings Fundamentals SearchBrothers.com Former Google Search Quality for Your SEO. How

SearchBrothers.com Former Google Search Quality for Your SEO

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