higher search engine rankings
DESCRIPTION
Higher search engine rankins are achievable for almost any website. This presentation covers tips and techniques for getting higher search engine rankings.TRANSCRIPT
Page 1www.VerticalMeasures.com
Higher Search Engine Rankings
And How To Get Them…
Page 2www.VerticalMeasures.com
Why Search Engines Are Important Search engines are more popular then yellow pages,
experts, and even family members for recommending products and services locally and around the world - Pew Internet & American Life Project
Searchers click on organic results 86% of the time 50% of all searchers think that companies with high
search engine rankings are the best in their field
Page 3www.VerticalMeasures.com
How People Use Search Engines
70% of searchers only look at the first page of search results
45% of users click on the top search result
Only 8% of searches go past the 3rd page of results
- iProspect Blended Search Results Study (Apr.2008)
Page 4www.VerticalMeasures.com
How Users View Google-Shows the eye movements of Google users
- Most searchers focused exclusively on the top few results
- Very little consideration is given to paid links
- Enquiro Research Eye Tracking Report II (Nov. 2006)
Page 5www.VerticalMeasures.com
Paid Search Vs. Organic RankingsPaid Search
Only 14% of Google searchers click on a paid search link
You pay money every time someone clicks on your site
Only remains as long as you continue to pay for it
Organic Ranking
But 86% of Google searchers click on an organic result
The clicks are completely free
Converts into a sale 30% more often then paid search
- Google (Feb. 2008) & SEO Researcher (Sept. 2006)
Page 6www.VerticalMeasures.com
How To Get Top Organic Rankings
Four Critical Steps:1. Use Keyword Research to find the best keywords
2. Optimize your website for search engines
3. Become an authority by adding Quality Content to your website
4. Develop 1-Way, Inbound Links to your website
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The Most Important Factor Is Inbound Links
Rank Factor Leading To High Search Ranking#5 Number of links (quantity)
#4 Title keywords on the inbound link page
#3 Anchor keywords on the inbound link page
#2 Relevance of the content on the inbound link page
#1 Quality of the inbound link
Page 8www.VerticalMeasures.com
What Is A Link?
“A link is a word, phrase, or image that you can click on to jump to a new document or a new section within the
current document.”
- TechTerms.com
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A Link on a Web Page
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How To Build Links
The experts agree:
Write and distribute unique articles on the web
Write and publish press releases on the web
Write and update a properly optimized blog
Use viral marketing, video blogging, social bookmarking, tagging, and other new media concepts
Participate in a link building campaign
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A Variety of One Way Links To You!
Articles
Social Sites
Press Releases
Blog Comments
Videos
Directories Blog Posts
Podcasts
Social Bookmarking
Related Websites
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Additional Reading
iProspect Blended Search Results Study: http://www.iprospect.com/about/researchstudy_2008_blendedsearchresults.htm
What a Top Google Search Ranking Means to Your Bottom Line: http://www.rssray.com/blog/2008/07/14/what-a-top-google-search-ranking-means-to-your-bottom-line-the-value-of-search-engine-optimization/
Link Building Best Practices: http://www.linkbuildingbestpractices.com/
Expert Link Building Services: http://www.VerticalMeasures.com