content marketing and branding

Branding & Content Marketing

Empowering Your Brand

Online

Brand is a perception A person's

perception is influenced by experience

@BeaStanford

Positive experience online

is delivered

by content

@BeaStanford

Interesting informative

and even entertainingContent

@BeaStanford

Content that makes a brand likable

DollarShaveClub.com is entertaining and straight to the point

Corona Beer put your photo on Times Square making you feel good

Intel has content for multiple audiences

Role of the content marketing

Turning Early Awareness

into Brand Preference

Leads & Revenue

ultimately into

3x MUSTFor successful

Content Marketing

Content Marketing

MUST be relevant to prospective buyers and the brand

Content Marketing must be NOT promotional in nature

Content Marketing must be NOT promotional in nature

Source: http://www.searchenginejournal.com/social-media-fails-of-2012/56656/

The quality of content MUST be strong but plan for the failure too

Form of Content:

Blog posts, infographics, press releases, whitepapers, webinars, interviews with experts, eBooks, articles, infoguides, kinetic typography, motion graphics, How to … videos

Where to Publish• Your Website – Blog

• Third party websites: well-known blogs & online publishers

7 Document sharing websites

• Slideshare • Scribd• Issuu• Docstoc• Crocodoc• Wepapers• Myplick

Power of Optimization

{ Content Marketing

+ SEO (Search Engine Optimization)

+ Social Media }

Achieve more with less

@BeaStanford| Astanford.com|BrandOmni.com