marketing, branding & planning
TRANSCRIPT
An Official Presentation ByMr. Toby P Sam Mob - +91-96800-33111E-Mail – [email protected]
GSmart Antivirus
Index for Branding1. Our Symbol2. Positioning Statement3. Unique Brand Proposition4. Personality5. Target Group6. Essence. Expression. Experience7. Value. Image. Loyalty8. 7S9. Attitude. Culture. Result.
1. Plan Intro2. News Flash3. USP4. Promotional Plan5. Why Advertisement?6. Product Life Cycle7. Where We Can Promote or Advertise?8. IPR9. TFD10. Where We Can Sell?
Index for Planning
Our Efforts will always manifest in providing the feeling of being SUPERIOR. So Don’t
Worry, No one can Harm You.
Essence
Expression
Experience
Management Values
National & International
Reach
Trend SpottingIntellectual
Property
ConsumerRelationships
Consistency Sustenance
Super ordinate goals
“Bringing the Most Unique Product that world never had.“
Strategy
Constant innovation. New strategies and diversification.
Structure
Less Hierarchy. We encourages managers and employees to take the initiative and foster the company's strengths such as innovation, engineering excellence and Promise.
Systems
Open culture which enables them to work closely in terms of problem-solving and other strategic issues. Through combination of online and retail channels We have the opportunity to reach both first time buyers and Power users, who are looking for productswhich would touch life of each and every individual.
Style
Decentralised approach as it improves the company's planning, decision making and control processes due to better informationavailability.
Staff
Satisfaction is the first priority. It could be via money, Eg. Salary, Incentives, Bonus etc. More focus in the area of training and development. Necessary to have skills and knowledge. Essential part constant Motivation.
Skills
Knowledgeable Heads in different areas with great understanding of their own specific sectors which provide higher experience flow from Top to Bottom.
Attitude Culture
• Bring It Attitude• Never Giving Up• If task is given try until you succeed• Try because you are learning• Believe in Yourself
• Enjoy the Work• Learn Everyday. Make Each Day Fruitful• Guiding You Always• Appreciate and Praise the Best• Mentoring and care for those who are trying
ResultSmart People + Skills + Creativity + Training + Motivation
= Smart Result = Performance Increase = Client Happy = Successful Brand Building
Your antivirus software probably won't prevent a cyber-attackBy David Goldman @CNNMoneyTech January 31, 2013: 12:53 PM ET
NEW YORK (CNNMoney)
During a four-month long cyberattack by Chinese hackers on the New York Times, the company's antivirus software missed 44 of the 45 pieces of malware installed by attackers on the network.
That's a stunning wake-up call to people and businesses who think they are fully protected by their antivirus software. Its easy to penetrate all major antiviruses within 2 days eg – Norton and McAfee.
http://money.cnn.com/2013/01/31/technology/security/antivirus/index.html
http://www.nortonantiviruscenter.com/security-resource-center/why-antivirus-software.html
Print Advertisement – Digit Magazine – March, 2013
USP
Rupees 5 Crores refund if Your system hacked
45 antiviruses in 1
No Compromise with Speed
After heavy research, software created by Ukrainian Programmers
On-the-spot Demo
• Our Product & its USP
What?
• Target Group
Whom?• Advertisement
& Promotion
How?
AdvertisementInvestment
(Not Expense)Brings Return
Promotes Sales &
Creates Awareness
(Recall)
If Product is very promising then its necessary that money should be spent Initially.
Good Advertising can sell Bad Products well just once but Good Advertising can sell Good Product for a Long time.
Review/Ranking Sites
Technical TV Shows
RecommendationsFree Licence with
Laptops
Stickers Internet Ads Bulk E-Mail & SMS Social Media
RadioMagazines/News
Papers and Pamphlets
Events T-Shirts, Bands
Gadget Guru by Ndtv Goodtime
Tech guru by CNBC Awaz
Tech Toyz by CNBC TV18
Gadgets and more by Zee business
The next Big Thing by Ndtv Goodtime
TV + Website = More Reach
Recommendation from any manufacturing company or any media company
With Every Purchase of Laptop
3 months licence free
Increased opportunity
for repurchase
+Reach+Awareness=
Blocking the sales of
other Antivirus
+Direct
Promotion
How? With Free Licence Laptops
With every pack of CD’s
=More Brand Recall + More Publicity
Review SitesReference
Sites
Software Distributor
Website
Software Purchase Sites
Leo Impact already has Bulk SMS and Mail facility. Less cost on Promotion
Best in Hindi Best in English
Digit Magazine
HT, TOI –Electronics
Page
Corporate Offices, Nehru Place & Gaffar
Advertisement Review
(Discussion)
Inform
•Who we are? What we do? What we can do for you?
Persuade•Willingness to purchase our product.
Remind
•A recall in the mind of customer via advertising, promotion or via constant satisfaction.
Think
• 1. Awareness
• 2. Knowledge
Feel
• 3. Liking
• 4. Preference
Do
• 5. Conviction
• 6. Purchase
In this step we have to introduce our product what is
our product all about. Creating the knowledge. It’s
the introductory stage.
In this step we will show how our product is much better
than others. Hence creating a preference of our product
more than competitors in the mind-set.
In this customer is totally convinced by our product and
purchases.
E-Commerce Sites DistributorsDirect-to-
Manufacturers
Companies/ Colleges/
Government Offices
Retail Stores
On any cost tie-ups with these E-Commerce sites
High Publicity
More Reach
Revenue Increase
Advertisement on newspaper/Magazines
About Company
About Product
Its features
Excitement Quotient for Distributors
Contact Add. & No.
Here we can play on our
terms + Advertisement of Product
Go to justdial.com or call
08888888888
Select location
Select antivirus/software
distributors
Meet, Close and Create Chain
Benefits*
*Here one Benefit for Distributor – Cost Price is very less as compared to Selling Price, But all other companies does the same.
1
How easy it will be for the distributor to sell our product
2
How profitable sales will be for them
3
What we can add to their business
4
What quality of service you will provide to them
We have a promising product
Here we have to keep margin for them
How our product fits with a wholesaler's
existing range
Reliably supplying the volume and quality of
product they need
(Discussion)
Not Going to Entertain
Why?Whole year
sales remains same.
When to Hit?
2-3 months prior to Diwali or New Year.
New Entrants in India –
Asus, Toshiba
They need something promising
Whom to Hit? Why?
Our Antivirus is Promising that’swhy?
Still less chances, already allother companies would betrying and no one will buybecause of Antivirus.
This will help if already anyknown contact.
All Companies
Small
5-10 licence
Medium
10-50 licence
Large
50 licence <
Via CallVia Meeting - Executives
Scale Way of Handling
Via Meeting –Top Level
Involvement
Suspect Prospect Approach Negotiate Close Order