content: how to generate it, organize it and avoid killing it
Post on 10-May-2015
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ContentFriday, December 2, 11
Why Blog?
Friday, December 2, 11
Connect with an audience.
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Friday, December 2, 11
Google will love you.
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Friday, December 2, 11
So what do I say?
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Reader-focusedFriday, December 2, 11
So what do I write about?
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Best sources of content
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Friday, December 2, 11
Friday, December 2, 11
Friday, December 2, 11
Friday, December 2, 11
Friday, December 2, 11
Organizing content
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Pages: Evergreen contentPosts: Dynamic content
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How to mess it up.
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• Me-centric• Poor grammar• Bad or unclear navigation• No consistency in posting schedule• Poor content: too long, badly written
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beth g sandersbethgsanders.com
@bethgsanders
Friday, December 2, 11
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