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http://www.bethgsanders.com | Content is the heart of the blog — here are some ideas on how to generate content ideas, how to organize your content and how to avoid killing its effectiveness.

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Page 1: Content: How to Generate It, Organize It and Avoid Killing It

ContentFriday, December 2, 11

Page 2: Content: How to Generate It, Organize It and Avoid Killing It

Why Blog?

Friday, December 2, 11

Page 3: Content: How to Generate It, Organize It and Avoid Killing It

Connect with an audience.

Friday, December 2, 11

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Friday, December 2, 11

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Google will love you.

Friday, December 2, 11

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Friday, December 2, 11

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So what do I say?

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Reader-focusedFriday, December 2, 11

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So what do I write about?

Friday, December 2, 11

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Best sources of content

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Friday, December 2, 11

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Friday, December 2, 11

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Friday, December 2, 11

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Organizing content

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Pages: Evergreen contentPosts: Dynamic content

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How to mess it up.

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• Me-centric• Poor grammar• Bad or unclear navigation• No consistency in posting schedule• Poor content: too long, badly written

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beth g sandersbethgsanders.com

@bethgsanders

Friday, December 2, 11


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