content devlivery for mobile devices

Thinks and Drinks

Think Mobility, not Mobile.Mobile Web takes on apps.

Content delivery for Mobile Devices1. History2. Devices3. Mobile apps4. Mobile web5. Web browsers6. Visitcalgary mobile7. Questions?

Questions:Why do you call them cell phones?

Is it some Canadian thing?In Europe we call them mobile phones.

Are we talking about cell web or mobile web / cell apps or mobile apps?

History of mobile phonesSource: Wikipedia + Internet

• Second World War – radio technology improvements and expansion• 1950s – first cell technology – MTA (Mobile Telephone System A)• 1956 – Sweden – Ericsson released MTA for cars (40kg device weight) • 1958 – USSR – starts “Altay” project national civil mobile phone (1963 live)• 1959 – US – S&T + Motorola – public mobile local phone service (Brewster, Kansas) • 1971 – US – AT&T proposal submition to FCC (Federal Communication Commission)• 1971 – Finland ARP network – first successful commercial mobile phone service OG• 1970 – 1990: 1G mobile networks

• 1973 – US – Motorola – first phone call from handheld mobile phone prototype• 1978 – Chicago – first trial network by AT&T and Bell Labs• 1979 – Japan – first commercial network ever (Tokyo)• 1981 – NMT (Nordic Mobile Telephone) system in Scandinavia (S, F, N, D) first roaming• 1983 – AT&T, Bell Labs, Motorola officially started first cellular US network

• AMPS – Advanced Mobile Phone System• 1985 – UK – Vodafone first mobile phone call in UK• 1985 – Canada – Bell Cellular & Cantel – launch first wireless network in CA

• Cantel Cellular Radio Group Inc. founded by Ted Rogers and 2 others (later Rogers Wireless)

History of mobile phones – continue• 1990 – 2000: 2G mobile networks, primarily GSM

• Europe: (Global System for Mobile Communications = Groupe Special Mobile)• US & Canada: Digital AMPS (IS-54 and IS-136) later GSM and CDMA• Using digital transmission instead of analog• Introduction of popular prepaid mobile phone services• Technological improvement: phone 100-200g – advanced batteries/less consumption• 1993 – first SMS (Short Message Service)• 1996 – first commercial mobile web browser for PDA (NetHopper)• 1998 – first downloadable content sold – ring tone• 1998 – first mobile phone payment for Coca Cola wending and parking• 1998 – WAP 1.0 – Wireless Application Protocol (WAP 2.0 in 2002)• 1999 – Japan – first full internet service for mobile phones• 1999 – RIM – first portable emial solution

• 2001 and later: 3G mobile networks• Growing demand for data services• 2001 – Japan – first 3G network• 2003 – Europe start using 3G in UK and quickly grow in popularity• 2003 – USA – 3G services by Verizon and AT&T• 2005 – Canada – Bell Mobility, SaskTel, Telus – launching 3G networks• 2002 – RIM – BlackBerry 5810 – cell phone services + email• 2007 – iPhone, 2008 iPhone 3G

History: http:///video/1219

DevicesToo many options out there, need more research!

Regional differences – Apple for North America

Smart Phones @

29 different smart phones available

iPhones 3x

RIM BB 10x

Samsung 4x

Sony Ericsson 3x

Nokia 3x

LGMotorolaHTCPalmOtherAcer

Tablets?

iPad + 20 different manufacturers?

Mobile appsMobile applications

Mobile stores / App stores

Advantages and Disadvantages

Need more research

Mobile Web / Mobile Browser

Content delivery through XHTML/CSS

Usability / Design / Content

Advantages and Disadvantages

More research needed!

Mobile Web Browsers

WAP & WML(X)HTML / CSS

HTML 5 / CSS 3 / JavaScript

Opera Mobile / Opera Mini / Safari / Skyfire / Google Android / Firefox

Mobile /Microsoft IE for Mobile / Bolt / Blazer / BlackBerry Browser / plenty others

Keep it simple!

www.visitcalgary.com – mobile web prototype

5 minute presentation

iPhone and Android simulators

Questions?

Evans Hunt and mobile? Where are we going?