content curation: the new communications responsibility

Content Curation:The Communicator’sNew Responsibility

Shel Holtz, ABC@shelholtz

hashtag: #raganswa

Why all thetalk aboutcuration?

Companies have to THINK like publishers

Welcometo the

Splinternet

Impact on News

• Newsrooms are shrinking• Top online stories change quickly• Top online stories ≠ top mainstream stories• Online = broader range of coverage

It’s not information overload.It’s filter failure.

-- Clay Shirky

Curated Contentis Media

Curation Process

• Identification• Collection• Documentation• Context• Display

$ From freeto thousandsper year

$1,500/mo

$99/mo

$3,000/yr

$3-$25K+ /yr

Call for pricing

Curation Communication

InternalCuration

“With the introduction of these tools, by volume, the amount of Web pages and Web content being created by employees quickly overwhelmed the professional publishing volume.”

-- Ben Edwards VP Digital Strategy IBM

“Curation is a response to aworld of content abundance”

News about…

• Company• Competitor• Industry• Marketplace

Employees say:

“I believe that the timely articles, however politically charged, are useful in helping us understand where the company is headed and what winds are blowing us there.”

William says:

“ The external news helps employees to better understand the external forces that affect internal decisions. It’s clear to me that our employees are much more informed as a result.”

Internal Communications

• Company/competitor/industry/marketplace news

• Internal events

Internal Communications

• Company/competitor/industry/marketplace news

• Internal events• Training

Internal Communications

• Vital professions• Company positions and statements• Employee blogs• Projects• Initiatives

– Wellness– Sustainability

• Your own knowledge

• Company/competitor/industry/marketplace news• Internal events• Training

IndividualCuration

Copyright applies to this document – some rights reserved.This work is licensed under a Creative Commons

Attribution-non commercial-share alike 3.0 licensehttp://creativecommons.org/licenses/by-nc-sa/3.0

Questions?

• Shel Holtz, ABC

Phone: 415.367.3820Email: shel@holtz.comWeb: www.holtz.com Blog: blog.holtz.comPodcast: www.forimmediaterelease.bizSkype: shelholtzTwitter: @shelholtzFriendFeed: shelholtz2nd Life: Shel Witte