consumer electronics

CONSUMER ELECTRONICS

Surinder Jain

NavoditSahil SetiaDarpan Sharma

SONY

SAMSUNG

PANASONIC

• Founded by Lee Byung-Chul in 1938• Samsung Group is South Korea’s largest company and

exporter and the world’s Seventeenth largest company• A larfe number of South Korean firms, are dependent on

Samsung for the supply of vital components or raw materials

• Samsung has been criticized for handicapping other rivals, leading to bankruptcy of mid to small sized businsses.

• Samsung Group accounts for more than 20% of South Korea’s total exports

• Its revenue is as large as some Countries total GDP

• It is also known as “Another Family by the South Koreans

Businesses

Samsung

Fashion

Petrochemicals

Ship Building

Electronics

Samsung India

• Samsung India Electronics Pvt. Ltd.(SEIL)• It commenced it’s operations in India in

December,1995.• It’s the hHub for South West Regional

Operations• Samsung enjoys a sales turnover of over $US 2

billion in a just a decade of operations

Sales and Marketing Function

• Headquartered in New Delhi• Samsung India has a network of 19 branches

and 16 Area Sales Offices (ASOs)• SIEL has a huge clientele in the Institutional

Sales space.

S-LCD

• It was established in April 2004• It is a joint venture between the Korean

Samsung Electronics Co. Ltd (50% plus 1 Share) and Japanese Sony Corporation (50% minus 1 share)

• A monthly production capacity of 60,000 display panels

LCD TV Key Specifications

• 100Hz Motion plus technology for blur free videos

• Dynamic Contrast Ratioo:1,00,000:1

• Ultra Clear Panel

• 4HDMI Connectors

• Stunning Crystalline Design

FEATURES

• Ultra Clear Panel- crisp detail and vibrant colour

• Entertainment Mode – a TV made for entertainment

• Wide Colors Enhancer 2- provides natural, realistic colours

NATIONAL PRICING

LCD TV SERIES 6• Samsung LA55B650TIR 55”– 3,00,000• Samsung LA46B650TIR 46” – 1,15,000• Samsung LA40B650TIR 40” – 90,000• Samsung LA22B650TIR 22” – 23000LED TVSamsung UA55B8000 55” – 3,00,000Samsung UA55B7000 55” - 2,33,000Samsung UA46B7000 46” – 1,43,000Samsung UA46B6000VR 46” – 1,18,000

Demand and Supply Analysis

SONY

Introduction

• Sony Corporation was founded on May 7, 1946

• Headquarters are in Tokyo, Japan.

• Current chairman and CEO is Howard Stringer.

• Their consolidated sales and operating revenue for 2006 was 8,295,700 million yen, which is currently around $67,775,326,797.

Product of Sony

• Audio (home audio, portable, etc.)Video (video camera, digital camera, DVD players/recorders, etc.)

• Television (LCD, projection, CRT-based, etc.)Information and Communication (PC, printers, monitors, etc.) Semiconductors (LCD, CCD, etc.)

• Electronic Components (optical pickups, batteries, data recording systems, etc.)They would like to point out that gaming consoles is not mentioned anywhere in the list and yet their console (Play Station 3) has made quite a few headline stories in the news in the last year.

brands

Advertisement by Sony

• hrithik roshan sony ericsson thump tv commercial.mp4

Brand conscious map for Sony

Brand conscious map for Samsung

LCD TV landscape in India Sony

• Straddle pricing strategy.

• Premium brand image.

• Highest mind share.

LCD TV landscape in India Samsung

• Superior technology.

• Premium pricing

• Largest market share.

Target segment Sony

• Sony as a brand caters to people who are willing to pay premium to consumer product and services that they derived they are people who motivated to achieve in life and to aspire, for get the best product, there is Sony therefore targets innovators and the achievers.

Crucial difference between Sony and Samsung brand consumer map.

• Sony was lesser number of associations but some are very strong.

• Samsung has large number of association most are week.

• Quality and trustworthiness of the brand are prominent for Sony, so is the association with luxury.

• Value for money is the key distinguished for Samsung

QUICK REVIEW ABOUT THE COMPANY

PANASONIC• FOUNDED – 1918• H.O – JAPAN• CEO-KUNIO NAKAMURA• formerly known as

“Matsushita Electric Industrial Co., Ltd.”

• REVENUE-US$1.92 BILLION• EMPLOYEE-334,402..

Panasonic ideas for life."

Panasonic

Television

products

Camera’s

computers

telephones

•The 89th largest company in the world

•We spend $5 billion annually on research and development.

•Produced over 100 million phones

•Manufacturing communications products since 1986

•Product Is Sold Through Distribution

Panasonic produces electronic products under a variety of names

Panasonic Technics

Sanyo Ramsa

Professional Audio Systems

PANASONIC AS A SPONSORS

• Panasonic was a primary sponsor of Toyota's Formula One program.

• Panasonic is an official partner and sponsor of Major League Soccer.

• Panasonic is the Official Worldwide Olympic Partner for 2008 Summer Olympics.

• Panasonic on January 16, 2010, signed a 3 year, Rs. 4.7 crores ($1 million USD) jersey sposnorship deal for the India national football team.

• Panasonic inks a sponsorship deal with IPL’s Delhi Daredevils.

PANASONIC V/S SONY

Panasonic• Based on 2007 annual sales

of electronics, Matsushita was the largest Japanese electronics maker ahead of Hitachi Ltd. Within the category of white goods.

• Panasonic's major appliances have no competition from Sony.

Sony• world's fifth largest media

conglomerate.• Sony has recently

diversified into the cinema, video game, and financial areas.

• Introduce walkman brand, in the form of the world's first portable music player.

Contd.

Panasonic• Panasonic buys Sanyo,

creating Japan’s largest consumer-electronics maker.

• REVENUE- YEN 8,127 BILLIONS.

• NOT YET

sony• Based on 2k8 annual

sales,Sony LCD’s become the world largest selling electronic product.

• REVENUE- YEN 7,214 TRILLIONS.

• CMMI LEVEL 5 CERTIFIED.

VALUE ADDED SERVICES

OVERSEAS SALES REVIEW BY REGION

SALES PERFORMANCE BASED ON 2K7

ELECTRONIC A/V IT EQP HANDSET0%

1%

2%

3%

4%

5%

6%

7%

GROWTH

PANASONIC IN 2K9 & 2K10(march)

• Panasonic terminating 15,000 jobs worldwide.• Panasonic Corp. said ,it is reducing 15,000 jobs

worldwide, about 5 percent of its workforce, by the end of March 2010 as it expects to lose ¥380 billion in the business year ending in March.

• It is also closing 14 overseas plants and 13 domestic plants to adjust production and cut costs.

• flat-panel TVs, cell phones and batteries reported a ¥63.1 billion loss for the October-December period.

Panasonic Mobile Communications

• Panasonic Mobile Communications manufactures mobile handsets and related equipment for the Japanese market.

• It has the second largest market share for mobile phones in Japan after Sharp. It used to market its GSM phones worldwide, but in December 2005 the company announced its withdrawal from overseas markets.

• In summer 2008 rumours emerged that the company was considering to re-enter the Asian market with its VS84 handset.

PANASONIC IN JULY 2K10

• Panasonic reports 35 percent first quarter sales increase.

• Domestic sales Increases 23% & Overseas sales increased 50 %.

• Sales in the SANYO segment totaled 413 billion yen (US $4.755 billion).

PANASONIC START TO CAPTURING THEOVERSEAS MARKET

• Panasonic Corp will tie up with the top U.S. electronics chain Best Buy Co to market and boost the sales of its 3D TVs in the United States.

• Panasonic's 3D TVs in the United States will be about 30 percent cheaper than those that go on sale in Japan in April, but will not have internet access capabilities.

• Panasonic's president said “The firm eyes to sell 1 million 3D TVs worldwide in the financial year”.

Market capturing strategies

• Take duration of 6 month for reviewing the world at domestic & overseas level.

NORTH AMERICA/EUROPE• Focus on digital tv.• Expanding collaboration with major mass

retailers.

Expand business in growing markets

ASIA /CHINA

• Further enhancing sales of flat TV’s & digital camera’s.

• Focuss on white goods & health related appliances

Initiatives for Emerging market.

IndiaFocus on flat panel TV’s & air conditioned.Focus on Mobile phone Business.

RussiaFocus on digital camera’s.Expand sales to mass Retaliers.

Management Targets for FY2k10

• Sales 10 trillion yenTarget Market – youth

• Return on Equity – 10%

GP3 PLAN

Global Progress, Global Profit, Global Panasonic

Panasonic target for 2k12.

Thank you