constructing an effective grassroots movement mario waissbluth

Constructing an Effective Grassroots Movement

Mario Waissbluth

Perú

Argentina

Brasil

Promedio AL

Urugu

ay

México

ChileIsr

ael

España

Estados U

nidos

Promedio OECD

Noruega

Holanda

Canadá350

370

390

410

430

450

470

490

510

530

550 2009 PISA Reading Scale Data

65%

46%

31%

17%

Perú

Argentina

Brasil

Promedio AL

Urugu

ay

México

ChileIsr

ael

España

Estados U

nidos

Promedio OECD

Noruega

Holanda

Canadá350

370

390

410

430

450

470

490

510

530

550Percentage of functionally illiterate citizens

10%

Chile is the country with the second highest level of segregation in the WORLD

Wealthy children study with other wealthy children, middle class children with other middle class children, and poor

children with other poor children

Chile

The birth of our organization was unplanned and unexpected

August 22, 2008

 In just 4 years, we have achieved solid victories and

become a key player and point of reference in education debates.

We were the first to suggest scholarships for students studying pedagogy.

We were the first to propose increases to the Preferential Educational Subsidy.

We improved the salaries, responsibilities, and hiring process of school administrators.

We achieved a US$ 300 million increase in funding for public education.

In just 4 years, we have achieved solid victories and become a key player and point of reference in

education debates.

We set in motion a discussion about the importance of preschool education, and its budget

has subsequently been increased. We blocked or modified legislation that we

perceived as inadequate.We have done fieldwork, helping municipalities

with education management. ……… and much more

Key factors in our success:

1. A passionate team2. Well-researched, fact-based proposals

3. Total independence from political parties4. Persistence

5. Maximizing petitions6. Professionalism in working with social media

and the press 7. Lobbying and dialoguing with all stakeholders

8. Fieldwork + public policy9. Simultaneous convergence of media messages

www.educacion2020.cl

Passion…..

Even more passion …….

This also has political and financial costs . . . . And we have learned through trial and error that not everything is as rosy as it might first seem.

We are a well-respected organization with an INDEPENDENT VOICE regarding topics concerning

education for all political sectors and for all citizens.

0100002000030000400005000060000700008000090000

Registered members of www.edu-cacion2020.cl

The website is the movement’s battleship…..

Jan-09 Jan-10 Jan-11 Jan-1240,000

45,000

50,000

55,000

60,000

65,000 The “cargo ship”: Facebook Fans

Today, Twitter is the fastest growing and most powerful tool; it is no longer a “toy”.

The “helicopter missile brigade”: followers on Twitter

Mar-10

May-10Jul-1

0

Sep-10

Nov-10Jan-11

Mar-11

May-11Jul-1

1

Sep-11

Nov-11Jan-12

Mar-12

010,00020,00030,00040,00050,00060,00070,00080,00090,000

100,000

Followers

Today, we have over 124,000 followers. This is the most important NGO Twitter account in Chile.

In the Commission on Education discussing the laws surrounding teachers, 2020 is setting out the law’s merits and improvements

In the Commission on Education listening to M Waissbluth from 2020, very interesting, they support the direction of the project but advise a larger budget.

In the Commission, Educación 2020 is tearing apart Lavin’s project, “quality and equality”

An interesting debate in the Senate’s Commission on Education over the quality and equality of education with Educación 2020

Almost Daily Press Appearances

Turning in signatures supporting public education to the presidentialpalace, May 2012.

Budget: Waissbluth requests that preschool education be prioritized ,and government intervention for municipalities in crisis.

Television

“We have the most segregated educational system in the world” (May 2012, CNN Chile)

A systematic focus is key for our model to be effective

Educación 2020`s

Fieldwork

Educación 2020`s Policy

Studies

Press and the media

The internet and social networks

Other educational

research institutes

Executive and Legislative

Power

Citizens

Lobbying

Before

After