Constructing yourself Constructing athens

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Place Branding: Athens City Branding "Constructing Athens" is an attempt to highlight the identity of Athens, as revealed through the multitude of different activities, ventures and the readings of the peculiarities of the city and its citizens. The citizens are part of the network of the city. They live in it, create it and interact with it. Individuals and collective subjects are in constant dialogue with the city. Government projects, private - partnership initiative, autonomous citizen movements are synthesized in a diverse mosaic, offering different narratives about themselves and the city. Each project contributes differently to the formation of the image of Athens and its citizens. The research design is implemented at the seminar " Cultural marketing and Communication", MA " Cultural Management " . Post-graduate students: Christos Xenos, Eleonora Goussiari, Violetta Tsitsiliani. Assistant Professor: Betty Tsakarestou.

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  • 1. CONSTRUCTING YOURSELF - CONSTRUCTING ATHENS : Attention! Work in Progress

2. , - , ' , . . . , . . "Constructing Athens" , , . 3. City branding More than a logo brand . place brands , (, ) (, , , ) , brand , , brand (, ) , . brand name , , , . , , , , , . , (), start-ups . "" . : , , , , . 4. BE-LIVE IN ATHENS TODAY , , , , , . . 5. KEY PARTNERS KEY ACTIVITIES , , . 6. & . 7. EUROPE DIRECT - Europe Direct, , , . GREEN BUSINESS IS SMART BUSINESS GoGreen . . 8. , , . , , , . 9. KEY PARTNERS - KEY ACTIVITIES , : : , , , . : : , , . / : , , , , . / Jazz Festival .. , , . , 2014 - INNOVATHENS. 10. : Hub Co-Working Spaces INNOVATHENS 6 . , , . INNOVATHENS . NEWNESS: INNOVATION & CREATIVITY Impact Hub Athens . , . 11. KEY PARTNERS-KEY ACTIVITIES ARTISTIC TRADITION & INNOVATION 56 , , , (, Sain-Saens, , , , , , ..) 1998 , , , , . , . 12. ( ) . 1995 . O 50.000 . , , , , . , , . 13. Art-Athina . , , , , , , , . , , , . , , , , . , , , , workshops . 14. Athens Street Festival BE A PART | Change the City | , , , , . To Athens Street Art Festival 2014 Smart Park . 30 30 street artists, Smart Park, , , , . http://athensartnetwork.blogspot.gr/ 15. , . , , : -, , . , . Athens: The Eye of the Hurricane The apple of our Eye? How can we create social sustainability in Athens avoiding gentrification and eviction? 16. 2006, (www.SNF.org) (), () (), , 170.000 .. 17. - ! " . ." IMAGINE THE CITY , . 18. IMAGINE THE CITY , . Imagine The City . (www.synathina.gr) , . 19. Solution Making for Social Crisis: . , 700 130.000 : , . . Creativity: 2004 , & festival global event, (multilingual) Info Quest / , . Sustainability & Smartness: : parking , : , , , / , , . Value propositions PRIORITY LIST 20. Key Resources Co Creation Customer Relationships Media Channels TV & Radio Spots Internet Social Media / Facebook, Twiter, YouTube, Vimeo .. Purchase on-line / Word of mouth. 21. Customer Segments ... Revenue Streams Crowd funding Cost structure , , , sites, info-quest , , , parking.