connected commuter shopping
Post on 02-Dec-2014
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Shopping
• 1 in 4 spend more than 13 minutes waiting for their evening train
• 9 in 10 commuters buy on impulse
• 41% of commuters buy toiletries at stations
• 51% visit a shop when travelling to and from the station
• 61% say their purchases are influenced by something within the station
• Half of commuters make at least one purchase on a weekly basis
• Over a third of commuters spend more than £10 per week in stations
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