communications now beyond email presented by bob heyl – penn state university

Communications Now Beyond Email

Presented byBob Heyl – Penn State University

Communications - Now Beyond Email

• Years ago text messaging was the new horizon…..the solution.

• The problems at Virginia Tech illustrated a lack of ability to communicate.

Communications - Now Beyond Email

• Companies sold software to schools to help with their security problems.

• PASFAA & PHEAA produced a TV show illustrating its uses

Communications - Now Beyond Email

• It was going solve our dilemma of how to communicate with students

• Email was considered the old “man’s” way of communicating. So…..it was out and many were looking for the newest and the best.

Communications - Now Beyond Email

• So what do we have……….??

Communications - Now Beyond Email

• Before we look at the many ways we can now communicate, we need to determine what we are communicating.

• Remember the 5 W’s…….Who, What, When, Where and Why

Communications - Now Beyond Email

What are you trying to communicate? Student Aid

• Verification document• Missing MPN• Scholarship applications are due

Communications - Now Beyond Email

What are you trying to communicate? Admissions • Application is missing information• Scholarship luncheon is Tuesday• Deposits are due May 1st

Communications - Now Beyond Email

Some basic questions• Are you looking for actions or providing

information?• What are the expectations of the receiver?• Are they using that system and expecting your

message?

Communications - Now Beyond Email

• My suggestion……use layering. There is nothing wrong with using several systems to “announce” the same message.

• Even if the audience reads it several times from the various systems, you have increased your percentage of success.

Communications - Now Beyond Email

• Space out the announcement over several days with a different system every day.

• Use your systems to promote each other

Communications - Now Beyond Email

Things to remember……….I constantly forget that just because they can use an I phone doesn’t mean that they have any idea of how to work an information system.

(Example – eLion.)

Communications - Now Beyond Email

• Text goes here.

Communications - Now Beyond Email

• Things to remember………• How many have access to the system?

• How many people even know that xxx system actually exists?

Communications - Now Beyond Email

• Things to remember….• At what point do people stop adding programs

and say this is where I’m at….you need to reach out to me or they just ignore you.

• Are you trying to connect or provide information?

Communications - Now Beyond Email

So what are some of the systems out there?

• Email • The old man’s communications tool.

Capable of sending a large amount of information and data to a specific user.

• Able to take the user to pre determined links, keeping the email smaller and increasing the amount of information.

• Links also limit the number of users getting lost

Communications - Now Beyond Email

• Text goes here.

Communications - Now Beyond Email

• Facebook• Create a name that will be meaningful• Still the largest and most used• Group vs. page or “Like vs. Friend”• You can do both• A huge tip-off that a Group was slapped

together and won’t provide much value to members….. Spelling mistakes and grammatical errors.

Communications - Now Beyond Email

• Text goes here.

Communications - Now Beyond Email

• Twitter• Many schools are using it as an effective way to

broaden participation in lecture.

• Classroom shyness is like a black hole: Once silence takes over, it never lets go.

• Language on Twitter is unique vs. other systems. Very difficult to mix

Communications - Now Beyond Email

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Communications - Now Beyond Email

• Skype

• The service allows users to communicate with peers by voice using a microphone, video by using a webcam, and instant messaging over the Internet. Phone calls may be placed to recipients on the traditional telephone networks.

Communications - Now Beyond Email

• Marquette University uses it for their Spanish classes

Communications - Now Beyond Email

• YouTube

• YouTube is a video-sharing website, created in February 2005, on which users can upload, view and share videos. The company uses Adobe Flash Video and HTML5 technology to display a wide variety of user-generated video content, including movie clips, TV clips, and music videos, as well as amateur content such as video blogging and short original videos.

Communications - Now Beyond Email

Communications - Now Beyond Email

• Flickr

• Flickr by Yahoo! allows you multiple ways to upload your photos, keep up with your friends and safely share your memories through Facebook, Twitter, or email.

Communications - Now Beyond Email

Communications - Now Beyond Email

• Linkedin

• LinkedIn is a social networking website for people in professional occupations. Founded in December 2002 and launched on May 5, 2003, it is mainly used for professional networking. As of June 2012 LinkedIn reports more than 175 million registered

users in more than 200 countries and territories.

Communications - Now Beyond Email

• Foursquare

• Foursquare is a location-based social networking website for mobile devices, such as smartphones. Users "check in" at venues using a mobile website, text messaging or a device-specific application by selecting from a list of venues the application locates nearby.

Communications - Now Beyond Email

• Instagram• A free photo sharing program

• Futurity• Futurity features the latest discoveries by

scientists at top research universities in the US, UK, Canada, and Australia.

Communications - Now Beyond Email

• The following is a chart of what systems were found on the home page of the following schools.

Communications - Now Beyond Email

Penn State – Facebook / Twitter / YouTube / Linkedin / Foursquare / google +

Stanford University – Facebook / Twitter / iTunes / YouTube / Futurity

Indiana University (Bloomington) – Facebook / Twitter / Foursquare / Instagram / Pinterest

Robert Morris Univ. – Facebook / Twitter / Foursquare / YouTube / Linkedin / Flickr / Blog

Indiana Univ. of PA – Facebook / YouTube / Twitter / Foursquare / Linkedin

Allegheny College – Twitter / Facebook / YouTube / Foursquare / Feedburner

Temple University – Facebook / Twitter / YouTube / RSS / google +

Villanova University – Facebook / Twitter / iTunes / Flickr / Foursquare

University of Pittsburgh – none listed

University of Pennsylvania – Facebook / Twitter / YouTube / Flickr / Linkedin / iTunes / google +Carnegie Mellon Univ. – Facebook / Twitter / YouTube / iTunes / RSS / Flickr / google +

University of Iowa – Facebook / Twitter / YouTube

Communications - Now Beyond Email

• Comments or thoughts for the group?