communicating in a hyperconnected world

COMMUNICATING IN A HYPERCONNECTED WORLD

Working With Gen X/Y Clients

We Are Hyperconnected!

Huge Opportunities

Giant Risks

Lots of “blue ocean”

Hyperconnected Opportunites The risks are large…why bother? What do you enjoy most about what you

do? You’ll be able to giver better advice,

more quickly, at a lower cost and with a greater degree of accuracy! Allows computers to do what they do well:

crunch numbers, reconcile, calculate We get to do what humans are designed to

do – communicate and relate with one another!

Hyperconnected Opportunities Claim your niche – be the expert Network like never before Attend conferences from your desk

Communication In The Financial Planning Practice – The Past 30 Years

Telephone Post Email Printed materials Large, printed plans

Communication At Light Speed Email still exists…but on life support

Instant messaging and text messaging Facebook Twitter LinkedIn Google+ Blogs & Vlogs Electronic newsletters Skype, Google Chat, etc…

Communication At Light Speed

The new paradigm – instant, real-time communication

Source - Pew Internet & American Life Project http://www.pewinternet.org/Reports/2011/Social-Networking-Sites/Report.aspx?view=all

The New Paradigm

Facebook Personal profile Company pages Facebook ads Major changes

Facebook has a poor transparency & privacy track record!

The New Paradigm

Twitter @nathangehring RT DM #hashtags

YES…YOU CAN GET CLIENTS!!!

The New Paradigm

LinkedIn The advisor’s network of choice Follow companies LinkedIn targeted ads

The New Paradigm

Instant Messaging Millenials & Gen Y Automated meeting confirmation

The New Paradigm

Blogs & Vlogs Wordpress Blogger YouTube

The New Paradigm

Electronic Newsletters MailChimp Constant Contact

Paper? Not For Gen Y

Game Changers Mobile devices and tablets High-speed wireless access

Paper? Not For Gen Y

Electronic Signature Solutions DocuSign Others

Paper? Not For Gen Y

Cloud-based solutions CRM Financial planning software Investment management software

The C Word…Compliance

Archiving & Monitoring Solutions Archovi Smarsh Backupify

The C Word…Compliance

Due Diligence Data security Client privacy

The C Word…Compliance

FINRA Reg. Notice 11-39 SEC remains fuzzy

The Payoff… It’s All Integrated! You’ll be able to giver better advice,

more quickly, at a lower cost and with a greater degree of accuracy!

New marketing opportunities at lower cost.

Claim your space as an expert Networking happens continuously

The Payoff – A Small Example

Fin

Communicating In A Hyperconnected World as presented at the FPA Northeast Wisconsin Annual Symposium 2011-10-06

Nathan Gehring, CFP® @nathangehring www.myfirstfinancialplanner.com