collaborative tourism infrastructure for geotourism and ... · collaborative tourism infrastructure...

Konect the office to the field like never before.

Collaborative Tourism Infrastructure for Geotourism and Regional Tourism

The World We Walk in

Digital Disruption meets Tourism?

Ken Moule October 2016

• Project Heritage

Project Successes• Authoritative content• Community engagement• The right delivery• Standardized presentation

Geological Society of Australia – Successful App “Brisbane History in Stone and Brick”

Enhancements• More Themes for a wider audience• Cohesive Narrative to hold attention• Continuous Publishing is the way forward

Geotourism Concept

Cultural Heritage

Food and Wine

Geotourism

Transport

Ecotourism

Multiple Themes of Interest

Renewables

• Rich and relevant visitor experience • multiple themes of interest• seamless national coverage

One App serving content across the nation

• Concept

• Accessing Tourism Information

Tourism Industry SitesFocus on services not experiences

Hard to access - not available on location

Activity Groups segmented by interests and regions

Bicyclists, bushwalkers…

Government Information SitesHard to collate across sitesNo navigable maps

Printed MaterialsYesterday’s mediaDates quicklyExpensive to distribute

• Apps

Bespoke Apps• Fragmented content• Expensive• Hard to maintain• Special projects and budgets

Konect Tourism• One App across all regions

and information themes• Shared ITC Framework

accessible to all

Consolidated Network

I am here, tell me everything you know

GeologyProfessional Societies

Points of InterestCouncil - Commercial

ActivitiesRock Climbers, Bushwalkers

Natural VegetationBotany Group

FaunaBirdwatchers, Naturalists

Cultural HeritageTraditional Owners

Sustainability and Energy

Special Interest Group B

As we walk through the world – what do we see and what do we miss?

• Richness of Information

Engage with communities to build the well informed Digital Tour Guide

Western Walkers Group

Eastern District Council

Consolidated Network

• Seamless Geographical Coverage

Content Aggregation across Regions and Custodians

Everything on one mapEverything in one App

Consolidated Network

• Cohesive Narrative

A story about the Great Australian Continent

• Our earth evolved over billions of years• Geology and environment interplay to build landscapes• Flora builds on the landscape• Fauna reacts to the flora• Human settlement is responds to flora, fauna and landscape

A framework for building stories that connect sites within each trail

Overarching narrative with sub-stories for each trail and each site building on that story

• Community Engagement

Community Groups

Regional Tourism Authorities

Commercial Operators

Publishing Framework with Custodianship

Geology

Bicycles

• Collaborative Information System The World We Walk In

• Authoritative Content• Seamless national coverage • Rich content

1. Choose region 2. Interests

3. Download self guided tour

Community Groups

Regional Tourism Authorities

Visitors

• A different Approach

Connect with today’s audience

Empower communities

Celebrate our Uniqueness

On location access without internet

Digital disruption meets Tourism

Navigable Maps

Promote the experience

• Project Outcomes

Drive economic Growth for the Regions by showcasing their wild open spaces

Geotourism, Agritourism, Ecotourism, Experience Travel

Leveraging and Strengthen communities

Improve Competitiveness

Achieve value for tourism investment

Depth of experience Connect with the digital age

• Implementation Challenges

Fine Tune Delivery

Build content and field test

Concept demonstrator projects

EngagementEngaging with Tourism Authorities and Community Groups (Challenge Question)

Address through early engagement with 4 Local Government Associations or tourism groups

ContentChoosing themes and standardising presentation for each theme (Challenge Question)

Engage with relevant community groups

Expansion

Getting the wider coverage

Presentation to potential sponsors supported

• Invitation to partner

Pilot Konect on your project

Limited to four pilot projectsOpportunity to influence the software

Embrace the digital age and get ahead of the pack

Ken MouleChief Executive OfficerGlobal GBM

M: 0402 423109E: ken@globalgbm.comwww.globalgbm.com

DIGITAL TOURISM EXPERIENCE