co relation between purchasing and marketting

•BHUBAN DHAMALA BEL/069/208•HARI PRAKASH MALLA BEL/069/225 •KABINDRA POKHAREL BEL/069/226•RABINDRA BHANDARI BEL/069/235

CORRELATE THE EFFECTIVE PURCHASING STREAMLINES THE MARKETING

The Management process through which goods and service moves from producer to consumer.

It includes the coordination of four elements called the 4 P’s of marketing:1. Identification, selection and development of a

Product2. Determination of Price3. Selection of distribution channel to reach customer Place4. Development and implementation of a Promotional

Strategy Function of business concerned with Creation of

customer……

Aspects of Marketing

Influencing factors on Marketing Strategy

RegulatoryEconomic SocialPoliticalCompetitiveTechnology

VIEW ON MARKETING

To transfer, exchange & movement of goods

To Raising And Maintaining The Standard Of Living Of The Community

Creates EmploymentSource of Income and RevenueActs as a Basis for Making DecisionsActs as a Source of New IdeasHelpful In Development Of an economy

WHY MARKETING…..???

Purchasing refers to a business or organization attempting to acquire goods or services to accomplish the goals of the enterprise.

Branch of marketing departmentPurchasing depends upon the mission, purpose,

goals & objectives of the firm.Purchasing makes creation of quality of product.Key issues related to purchasing are:- Quantity,

Quality , Time and Place.

Objectives of Purchasing Purchase of satisfactory material. Proper negotiations with suppliers. Co-ordination with other departments. Timely deliveries. Continuous and regular supply. Minimized wastages. Quality To control the qty. of material Information about new material and processes,

which can reduce the cost of production and improve the performance of the product.

Principles of Purchasing

PRINCIPLES

RIGHTQUALITY

RIGHT QUANTITY

RIGHT PRICE

RIGHT TIME

RIGHT PLACE

RIGHT SOURCE

TYPES OF PURCHASINGOn the basis of purchase type1. Personal purchasing2. Mercantile purchasing3. Industrial purchasing4. Institutionalized or government purchasing

On the basis of time & aggrement Standard:  one time buy planned : an agreement on a specific item  at an approximate date in fixed cost blanket   : an agreement on specific terms and conditions;

date quantity and amount are not specified.

Methods of Purchasing

Methods of

Purchasing

DescriptionInspectio

n

Sample Grading

VIEW OF PURCHASING

ADVANTAGE OF CORELATON BETWEEN PURCHASING & MARKETING

Implantation of the company’s transfer abilityProblem solving abilityPositioning strategyCustomer satisfied productIncrease in the production efficiency

Typology:

THANK YOU