clear creek organics ltd

Clear Creek Organics Ltd.

Barriers to Small Food Companies

Gene and all and Pat Kessler

Certified Organic Mixed Farm

Since 1997

Pangman, Saskatchewan

Formation of CCO June 2008

• Established a formal structure Ltd Co..

• Producer owner through “A” Share

• Must be certified organic

• One Share per operation

• “B” Share open to anyone with a common vision

The Vision

• Number One Supplier of Organic Fresh and Processed Meat in Canada

How to Accomplish This Vision?

• Value from the whole carcass

• Keep all players in the value chain profitable and sustainable

• Meet consumer demand.

Value Added Products

• Organic Beef Jerky• Organic Beef Sticks• Organic 3 Pepper Smokies• Organic Cheddar Cheese

Smokies• Organic Farmers Sausage• Organic Breakfast

Sausage• Organic Dinner Sausage• Organic Adult Franks

New to Canada

• CCO was the first to receive approval for the process that does not use nitrites in their processing.

• No MSG, Gluten, Sulfides added as well.

• Researched through the Food Development Centre.

Introduce New Deli Line

Labels and Recipes

Approved for 9 new

Deli sandwich meats.

Launch 6 spring of 2011

Deli Meats

• Bierwurst

• Summer Sausage

• Thuringer

• Pastrami

• Lynor

• Krackauer

Launch Retail Outlet 2010

Up the Value Chain

Barriers to Expansion and Development

• MONEY …………………………

• Regulations…regulations…regulations

• Time it takes to work through the system

• Capacity within the system

• No Federal abattoir in Sask.

• Provincial borders

• Etc.

Regulatory Bodies

• Designed for Food Safety????????

• Dept of Health

• CFIA

• Etc.

Example

• Use of a ”Canadian” red leaf

denied on Label

Example

• Transfer of federal product from one facility to another – Set up for large companies.

Inspectors Have Local Power

Federal/Provincial

Why is it OK for Sask.

residents to eat our meat

but no one in the

rest of Canada

I Feel Like This

?

Federal Capacity

Deli Meats and Slicing. Problem

created by a major federal

plant impacts

all processors.

Capacity within the System

Closest Federal abattoir to us is Lacombe Alberta.

Capital

Every step of the

process cost and the

primary producers

struggle to invest

in an idea.

Capital

• Our Goal: A million people investing 1% of their assets in local food systems...within a

decade.

Principles

• 1. We must bring money back down to earth.

• 2. There is such a thing as money that is too fast, companies that are too big, finance that is too complex. Therefore we must slow down – not all of it of course but enough to matter.

More principle

• 3. We must learn to invest as if food, farm and fertility mattered. We must connect investors to the places where they live. Creating a vital relationship and a new source of capital for small food companies.

• 4.- 5

Paul Newman’s Quote

• I just happen to think that in life we need to be a little like the farmer who puts back into the soil what he takes out. “Recognizing the wisdom of these words, let us begin rebuilding our economy from the ground up, asking:

What If?

• What would the world be like if we invest 50% of our assets within 50 miles of where we live?

• What if there was a new generation of companies that gave away 50% of their profits?

• What if there were 50% more organic matter in the soil 50 years from now?

Who Gets the Share

Value Chain Share $8.99

Producer 1%

CCO 7%

Broker 5%

Distributor 20%

Retailer 67%

Warning Signs

Made in”“

The First Step

Clear Creek Organics

Thank you for the Opportunity to

provide “Food” for thought!!