city online journalism wk1 - introduction

Paul BradshawCity University, UKPublisher, Online Journalism BlogFounder, Help Me Investigate.com

Online Journalism (an introduction)

The internet cuts out middlemen

(before)

(after)

Martin Belam (http://www.currybet.net/cbet_blog/2009/08/news_paywalls_and_scarcity.php)

Being a good writer is no longer enough

“ex officio”

(before)

(after)

"A URL is an obvious asset. The site you build at your URL should become your greatest business asset, but you'll need to build many smaller assets within that site first. 

"An active reader community is an asset. That takes time to develop."

Robert Niles - http://www.ojr.org/ojr/people/robert/201001/1816/

New jobs, new employers

http://newsosaur.blogspot.com/2009/01/how-long-can-print-newspapers-last.html

http://www.businessinsider.com/chart-of-the-day-workers-employed-in-newspaper-publishing-2009-12

http://www.theonion.com/video/boston-globe-tailors-print-edition-for-three-remai,17572/

source: Ofcom (http://www.ofcom.org.uk/research/cm/icmr08/converge.pdf)

Internet ad growth 2000-2008 source: IAB

"This job is just as likely to attract people who’ve set up community websites or blogs and have a passion for their locality."

Sarah Hartley - http://sarahhartley.wordpress.com/2009/10/16/beatblogging-–-what-is-it/

"I want to see social media become a part of the fabric of the day-to-day work."

Julian March, Sky News - http://www.poynter.org/column.asp?id=31&aid=179903

"I'm afraid you're not doing your job if you can't do those things. It's not discretionary."

Peter Horrocks, Director, BBC Global News - http://www.guardian.co.uk/media/pda/2010/feb/10/bbc-news-social-media

Source: Magazines & Their Websites, CJR study (2010)

Getting you in the best position

-Multimedia, data journalism, community management- Leader, not a follower- Lasting assets (if you maintain them) 

Break.

Assignments

1: group portfolio of work- Newsgathering- Production- Distribution (social activity)- Law, ethics, strategy, commerce

2: individual report on community strategy- Research- Creativity- Analysis 

Briefs to come on Moodle

Questions?

Part 2: A network of networks

"Millions of private, public, academic, business, and government networks of local to global scope that are linked by a broad array of electronic and optical networking technologies."

"A network is quite incapable of recognizing things that are not nodes. If something is available in the network, it is perceived as part of reality, but if it is not available it might as well not exist."

Nodocentrism

Ulises Mejias: ‘The Limits of Social Networks for organising the social’

5 things to do on Twitter

1.Sign up to Twitter and follow anyone you know, plus 10 people from your field (use Twellow, Tweepsearch, wefollow) or area (use Twitterlocal or Twitter Grader)

2.Tweet what you’re doing3.Tweet a useful link4.Tweet an @ message to someone you don’t

know5.Try using Pingvine or Twitterfeed to send a

Delicious RSS feed to your Twitter account (so anything you bookmark will be tweeted)

Lab

1. Set up accounts2. Populate them3. Link them via RSS

Links

OnlineJournalismClasses.tumblr.com(password: student)Delicious.com/paulb/cityoj01OnlineJournalismBlog.com