cinema delivers the highest roi for unilever of all media
Post on 02-Nov-2014
503 Views
Preview:
DESCRIPTION
across the Unilever FMCG portfolio cinema delivered the highest ROI of all media at £3.87
TRANSCRIPT
- 1. ACROSS THE UNILEVER FMCG PORTFOLIO CINEMA DELIVERED THE HIGHEST ROI OF ALL MEDIA AT 3.87 2 CINEMA: THE ULTIMATE BRAND EXPERIENCE Highest ROI achievedfor channel Lowest ROI achieved for channel ROI () Channel UL FMCG Cases16396614104Source: Mindshare Business Planning.Unilever FMCG database. November 2010.Average ROI for Ben & Jerrys portfolio=1.17
top related