cinema delivers the highest roi for unilever of all media

ACROSS THE UNILEVER FMCG PORTFOLIO CINEMA DELIVERED THE HIGHEST ROI OF ALL MEDIA AT £3.87 CINEMA: THE ULTIMATE BRAND EXPERIENCE Highest ROI achieved for channel Lowest ROI achieved for channel ROI (£) Channel Cases 16 39 66 14 104 Source: Mindshare Business Planning. Unilever FMCG database. November 2010. Average ROI for Ben & Jerry’s portfoli o = £1.17

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across the Unilever FMCG portfolio cinema delivered the highest ROI of all media at £3.87

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1. ACROSS THE UNILEVER FMCG PORTFOLIO CINEMA DELIVERED THE HIGHEST ROI OF ALL MEDIA AT 3.87 2 CINEMA: THE ULTIMATE BRAND EXPERIENCE Highest ROI achievedfor channel Lowest ROI achieved for channel ROI () Channel UL FMCG Cases16396614104Source: Mindshare Business Planning.Unilever FMCG database. November 2010.Average ROI for Ben & Jerrys portfolio=1.17

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