ar unilever 2011(http unilever 2011_tcm110-287360_tcm110-301746.pdf)

7/22/2019 AR UNILEVER 2011(Httpwww.unilever.co.IdImagesAR UNILEVER 2011_tcm110-287360_tcm110-301746.PDF)

1/222

PT Unilever indonesia Tbk

LAPORAN TAHUNAN 20112011 ANNUAL REPORT

Growing Together or A Better Future


2/222

Laporan Tahunan 2011


3/222

PT Unilever indonesia Tbk2011Annual Report

1

Di Unilever Indonesia, kami terus bertumbuh untuk menciptakan masa depan yang lebih baik, pertumbuhan

yang bertanggungjawab dan berkelanjutan yang digerakkan oleh brand-brandhebat, insan-insan berbakat

dan kehidupan yang berkelanjutan. Hal ini berarti kami terus menumbuhkembangkan brand-brandkami

melalui inovasi tiada henti sehingga menghasilkan kinerja yang istimewa, mempertajam daya saing sekaligus

meningkatkan keuntungan bisnis kami. Brand-brandkami yang terpercaya membantu konsumen kami untuk

melakukan hal-hal sederhana namun penting setiap harinya. Hal ini kami lakukan dengan menumbuh-

kembangkan seluruh karyawan Unilever untuk saling bekerja sama mencari cara yang lebih lestari dalam

menjalankan bisnis dan menggunakan sumber daya alam yang terbatas, sekaligus memotivasi mereka

untuk mewujudkan kinerja yang unggul sehingga kami mampu merealisasikan segenap potensi kami untuk

menciptakan nilai lebih, baik bagi Unilever maupun untuk Indonesia. Dan hal ini juga berarti tumbuh bersama

para pemasok, mitra bisnis dan masyarakat dengan meningkatkan kesejahteraan serta membangun landasan

untuk masa depan yang lebih baik, dan lebih lestari.

GROwiNG TOGeTHeROR A beTTeR UTUReTUMBUH BERSAMA UNTUK MENCIPTAKANMASA DEPAN YANG LEBIH BAIK

At Unilever Indonesia, we are investing in

growth or a better uture, equitable and

sustainable growth that is driven b great

brands, great people and sustainable

living. This means that we grow our

brands through constant innovation

that delivers superior perormance,

boosting our competitiveness and

driving protabilit. These trusted

brands help consumers to perorm

simple but essential everda tasks. It

means growing with our people here in

Unilever, working together to nd more

sustainable was o doing business and

using scarce resources, and motivating

them to excel so that we can realise ourpotential together to create value or

Unilever and or Indonesia. And it means

growing with our suppliers, business

partners and communities b improving

livelihoods and building the oundations

or a better, more sustainable uture.


4/222

Laporan Tahunan 2011PT Unilever indonesia Tbk

2

KiNeRJA USAHABUSINESS PERFORMANCE

Kami berhasil mencapai tujuan pertumbuhan di tahun 2011 melalui

investasi di balik portoolio kami, meningkatkan inovasi produk dan

pemasaran, sekaligus memperluas jaringan distribusi kami untuk

menciptakan pasar-pasar baru seraa memperkuat keberadaan kami

di pasar-pasar ang sudah ada. Disiplin nansial kami ang ketat telah

memberi kami landasan ang kokoh untuk meraih pertumbuhan ang

lebih pesat.

Trlun Trillion

Rp23,5

Pnjualan brshNet Sales

Trlun Trillion

Trlun Trillion

Rp5,5

Arus Kas darAktvtas OprasNet OperatingCash Flows

Trlun Trillion

Rp546

Laa prSaham Dasar

Earning per Share

Rp1,7

blanja ModalCapital Expenditure

We achieved our growth objectives in 2011 b investing behind our portolio,

leveraging product and marketing innovation, and enhancing our distribution

networks to create new markets while generating more value rom existing

markets. Strong nancial discipline gave us a rm platorm or growth.

IkhtisarHighlights


5/222

3

OODS & beVeRAGeS

Rp6,3Trlun Trillion

Pnjualan brsh Net Sales

HOMe & PeRSONAL CARe

Rp17,2Trlun Trillion


25,7%Prtumuhan pnjualan

Sales growth

17,0%Prtumuhan pnjualan

Sales growth

3IkhtisarHighlights


6/222

4

bRAND& iNOVASiBRAND & INNOVATION

Our winning brands help millions o people across Indonesia to eel good, look

good and get more out o lie. Our brands are winners because the deliver what

consumers want. We listen to what our customers need through innovation, we

make this a realit. B constantl innovating, we can deliver new and exciting

products to meet emerging needs in the market while keeping enduring, well-

loved brands resh and relevant.

Brand-brandunggulan kami telah membantu jutaan orang di seluruh Indonesiauntuk merasa naman, berpenampilan baik dan lebih menikmati hidup. Brand-

brandkami menjadi pilihan utama karena mampu memenuhi kebutuhan

konsumen. Kami mendengar dan memahami apa ang diperlukan konsumen, dan

melalui inovasiinovasi kami berhasil mewujudkanna menjadi kenataan. Dengan

program inovasi ang tiada henti kami mampu memberikan produkproduk baru

ang menarik untuk memenuhi kebutuhan ang terus meningkat di pasar seraa

terus mempertahankan brand-brandkami tetap senantiasa disukai, terdepan dan

cocok di hati konsumen.

PT Unilever indonesia Tbk Laporan Tahunan 2011

IkhtisarHighlights


7/222

PT Unilever indonesia TbkLaporan Tahunan

5

Innovation is the driving orce

behind all our brands. It makes

our brands better. It creates value,and it brings new opportunities to

win more customers by delivering

game changing products to the

market. Most o all it is customer-

driven, inspired by our commitment

to help people eel good, look good

and get more out o lie

inovas mrupakan pnggrak ksukssanrand-randkam. inovas mnjadkan rand-randkam lh ak. Mncptakan nla lhskalgus mmrkan pluang untuk mruthat lh anak konsumn dngan mnajkanproduk-produk ang trus dsmpurnakanssua dngan tuntutan pasar. Sagan sarproduk-produk kam rsumr dar okus padakonsumn, ang dnspras olh komtmn kam

untuk mmantu stap orang mrasa naman,rpnamplan ak dan lh mnkmat hdup


8/222

6

UNiLeVeR SUSTAiNAbLeLiViNG PLAN

The Unilever Sustainable LivingPlan is an integrated response

to the major social, economic

and environment challenges

the world aces toda that will

enable Unilever to achieve its

ambitious growth objectives

while reducing its environmental

ootprint and creating a better

uture, ever da, or millions

around the world.

Unlvr Sustanal Lvng

Plan mrupakan suah konsp

trpadu untuk mnanggap

tantangan pntng dalam aspk

sosal, konom dan lngkungan

ang dhadap duna saat n ang

akan mmungknkan Unlvruntuk mrah prtumuhan

tngg skalgus mngurang

jjak lngkungan dan

mncptakan masa dpan ang

lh ak, stap harna, ag

jutaan orang d sluruh duna.

IkhtisarHighlights


9/222


7

Mmantu lh dar

Mndapatkan

untuk mngaml langkah

ag prakan kshatan dan

ksjahtraan mrka.

jjak lngkungan dar

produkproduk kam.

pasokan matral prtanan kam

dar sumrsumr ang lstar.

1mlar orang

100%

Mngurang

billion people

To halve

To help more than

To source

people take action to improve

their health and wellbeing.

o our agricultural raw materialssustainabl.

the environmental

ootprint o our products.

IkhtisarHighlights

Strategi pertumbuhan Unilever Indonesia sendiri sangat

selaras dengan Unilever Sustainable Living Plan. Pendekatan

kami terhadap keberlanjutan termasuk pengembangan

komunitas berokus pada interaksi antara model bisnis kami

dan tantangan ang kami hadapi di Indonesia, khususna

berkaitan dengan masalah kesehatan, nutrisi, pengelolaan

limbah, keberlanjutan sumber daa, perubahan iklim

dan kemiskinan. Strategi keberlanjutan kami menentuh

seluruh aspek operasional kami dan setiap tahap dalam

siklus kehidupan produk kami, dimana inovasi dan teknologi

memegang peran ang bersiat sentral. Strategi tersebut jugamembentuk cara kami berinteraksi dengan para pemangku

kepentingan melalui programprogram pengembangan

komunitas dan misi sosial brandbrand kami, ang menjadi

sarana promosi bagi peningkatan pemberdaaan ekonomi

dan memotivasi konsumen untuk menerapkan gaa hidup

dan pola konsumsi ang lebih sustainable.

Menggunakan kekuatan dari brand-brandkami, Unilever

Indonesia terus memberdaakan insan Indonesia untuk

melakukan langkah kecil ang apabila dilakukan secara

bersamasama, akan menghasilkan perbedaan ang besar

dan semakin mendekatkan kami pada targettarget Unilever

Sustainable Living Plan.

Unilever Indonesias own growth strateg is ver much aligned

with the Unilever Sustainable Living Plan. Our approach to

sustainabilit including communit development ocuses

on the interaction between our business model and the

challenges we ace here in Indonesia, particularl health,

nutrition, waste management, resource sustainabilit, climate

change and povert. Our sustainabilit strateg touches all

aspects o our operations and ever stage in the lieccle o

our products, with innovation and technolog plaing a central

role. It also shapes the wa we engage with our stakeholdersthrough communit development programmes and brand

social missions, which are our vehicles or promoting

economic empowerment and motivating consumers to adopt

more sustainable was o living and consuming.

Using the power o our brands, Unilever Indonesia is

empowering people to take small actions that, together, have

a big impact and take us closer to the Unilever Sustainabilit

Living Plan targets


10/222


8 IkhtisarHighlights

iKHTiSAR DATA KeUANGAN PeNTiNGSUMMARY OF SALIENT FINANCIAL DATA

Deskripsi Dalam miliar Rupiah,kecuali disebutkan lain 2011 2010UNTUK TAHUN beRJALAN

Penjualan Bersih 23,469 19,690

Harga Pokok Penjualan 11,463 9,485

Laba Bruto 12,006 10,205

Beban Usaha 6,551 5,662

Laba Usaha 5,455 4,543

Laba Sebelum Pajak Penghasilan 5,575 4,546

Laba ang Diatribusikan kepada Pemilik Entitas Induk 4,163 3,387

EBITDA 5,929 4,832

PADA AKHiR TAHUN

Aset Lancar 4,446 3,748

Jumlah Aset 10,482 8,701

Liabilitas Jangka Pendek 6,475 4,403

Jumlah Liabilitas 6,801 4,652

Ekuitas 3,677 4,045

Modal Kerja Bersih 2,028 655

Marjin Laba Bruto 51.2% 51.8%

Marjin Laba Usaha 23.2% 23.1%

Marjin Laba ang Diatribusikan kepada Pemilik Entitas Induk 17.7% 17.2%

Marjin EBITDA 25.3% 24.5%

Jumlah Saham Beredar

dalam jutaan lembar saham7,630 7,630

Laba per Saham Dasar dalam Rupiah 546 444

Pembaaran Dividen per Saham dalam Rupiah 594 399

Jumlah pembaaran dividen 4,532 3,044

RASiO USAHA

Laba Usaha terhadap Ekuitas 148.4% 112.3%

Laba ang Diatribusikan kepada Pemilik Entitas Induk

terhadap Ekuitas113.2% 83.7%

Laba Usaha terhadap Jumlah Aset 52.0% 52.2%

Laba ang Diatribusikan kepada Pemilik Entitas Induk

terhadap Jumlah Aset39.7% 38.9%

RASiO KeUANGAN

Aset Lancar terhadap Liabilitas Jangka Pendek 68.7% 85.1%

Jumlah Liabilitas terhadap Ekuitas 185.0% 115.0%

Jumlah Liabilitas terhadap Jumlah Aset 64.9% 53.5%

Tabel di samping adalah ikhtisar data keuangan

penting dari Perseroan untuk lima tahun angberakhir pada tanggal 31 Desember 2007,

2008, 2009, 2010, dan 2011 dikutip dari laporan

keuangan konsolidasian Perseroan ang diaudit

oleh KAP Tanudiredja, Wibisana & Rekan

sebelum 8 Maret 2010, KAP Haranto Sahari &

Rekan rma anggota jaringan global PwC.

Pnjualan brsh (mlar Rupah)

23,469

Net Sales (billion Rupiah)

20112010200920082007

Laa Usaha (mlar Rupah)

Operating Income (billion Rupiah)

19,690

15,578

18,247

12,545

2,7773,431 4,215

4,5435,455

20112010200920082007


11/222


9IkhtisarHighlights

2009 2008 2007 Description In billion Rupiah, unlessotherwise statedOR THe yeAR eNDiNG

18,247 15,578 12,545 Net Sales

9,205 7,947 6,247 Cost o Goods Sold

9,042 7,631 6,298 Gross Prot

4,827 4,200 3,520 Operating Expenses

4,215 3,431 2,777 Operating Income

4,249 3,448 2,821 Prot beore Income Tax

3,044 2,407 1,965 Comprehensive Income Attributable toOwners o the Parent

4,474 3,574 2,907 EBITDA

AT THe eND O yeAR

3,602 3,103 2,695 Current Assets

7,485 6,505 5,333 Total Assets

3,589 3,091 2,428 Current Liabilities

3,776 3,398 2,639 Total Liabilities

3,703 3,100 2,692 Equit

13 12 267 Net Working Capital

49.6% 49.0% 50.2% Gross Prot Margin

23.3% 22.0% 22.1% Operating Prot Margin

16.7% 15.5% 15.7%Comprehensive Income Attributable to

Owners o the Parent Margin

24.5% 22.9% 23.2% EBITDA Margin

7,630 7,630 7,630Number o Outstanding Shares

in millions o shares

399 315 257 Basic Earning per Share in Rupiah

320 262 215 Dividend Paid per Share in Rupiah

2,442 1,999 1,640 Total Dividend Paid

OPeRATiNG RATiOS

113.8% 110.7% 103.2% Operating Income to Equit

82.2% 77.6% 73.0%Comprehensive Income Attributable to

Owners o the Parent to Equit

56.3% 52.7% 52.1% Operating Income to Total Assets

40.7% 37.0% 36.8%Comprehensive Income Attributable to Owners

o the Parent to Total Assets

iNANCiAL RATiOS

100.3% 100.4% 111.0% Current Assets to Current Liabilities

102.0% 109.6% 98.0% Total Liabilities to Equit

50.5% 52.2% 49.5% Total Liabilities to Total Assets

Presented beside is the summar o salient nancial

data o the Compan or ive ears ended 31stDecember 2007, 2008, 2009, 2010, and 2011 derived

rom the Compans consolidated inancial

statements which have been audited b KAP

Tanudiredja, Wibisana & Rekan prior to 8 March

2010, KAP Haranto Sahari & Rekan a member

rm o PwC global network.

Dvdn Daar (mlar Rupah)

Dividend Paid (billion Rupiah)

4,532

2011

3,044

2010

2,442

2009

1,999

2008

1,640

2007

Laa ang Datruskan kpada Pmlkenttas induk (mlar Rupah)

Comprehensive Income Attributable toOwners o the Parent(billion Rupiah)

4,163

2011

3,387

2010

3,044

2009

2,407

2008

1,965

2007


12/222



iKHTiSAR SAHAMSHARE HIGHLIGHTS

HARGA SAHAM SeLAMA 10 TAHUN (PADA AKHiR TAHUN) 10 yEARS SHARE PRICE (END O yEAR)

Per tanggal 31 Desember 2011, satusatuna Direktur ang memiliki saham publik Perseroan adalah Bapak Ainul yaqin, dengan jumlahkepemilikan tidak lebih dari 0,001% dari jumlah modal dasar, ang ditempatkan dan disetor penuh Perseroan.As o 31 December 2011, the onl Director who held the Compans public shares was Mr. Ainul yaqin, with the ownership o not more than

0.001% o the authorised, issued, and ull paidup shares o the Compan.

Modal saham perseroan berjumlah 7.630.000.000 lembar saham terdatar di Bursa Eek Indonesia.The compans share capital is 7,630,000 shares and listed on Indonesia Stock Exchange.

TanggalDate

Tndakan Korporas

Corporate ActionPnamahan Saham

Share Addition

11 Januari Januar 1982 Penawaran Umum Initial Public Oering 9,200,000

15 Desember December 1989Saham bonus Kapitalisasi dari selisih penilaian kembali aset tetapBonus shares Capitalisation o xed assets revaluation reserve

1,533,334

22 September September 1993Saham bonus Kapitalisasi dari agio saham

Bonus shares Capitalisation o capital paid in excess o par value717,891

2 Januari Januar 1998 Saham Pendiri Compan Listing 64,848,775

6 November November 2000Pemecahan saham nilai nominal Rp1.000 menjadi Rp100Stock split par value Rp1,000 to Rp 100

686,700,000

3 September September 2003Pemecahan saham nilai nominal Rp100 menjadi Rp10

Stock split par value Rp100 to Rp106,867,000,000

12 November November 2008

Pengalihan kepemilikan saham dari Mavibel Maatschappij voor Internationale Beleggingenkepada Unilever Indonesia Holding B.V., the NetherlandsTranser o share ownership rom Mavibel Maatschappij voor Internationale Beleggingen toUnilever Indonesia Holding B.V., the Netherlands

6,484,877,500

KRONOLOGiS PeNCATATAN SAHAM STOCK LISTING HISTORy

UNILEVER INDONESIA HOLDING

B.V.,THE NETHERLANDS 6,484,877,500

number o shares Rp64,848,775

nominal values in thousand

UNiLeVeR iNDONeSiA HOLDiNG b.V.,

THe NeTHeRLANDS 6.484.877.500

jumlah saham Rp64.848.775 nilai

nominal dalam ribuanPUbLiC 1,145,122,500

number o sharesRp11,451,225 nominal values

in thousand

MASYARAKAT 1.145.122.500

jumlah saham Rp11.451.225

nilai nominal dalam ribuan

15%85%

SharePrice(in Rp)

2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

Harga

SahamdalamRp

2,000

4,000

6,000

8,000

20,000

18,000

16,000

14,000

12,000

10,000

0

18,800

16,500

1,820

3,300

4,275

6,600

6,750

7,800

11,050

3,625


13/222


11IkhtisarHighlights

KiNeRJA SAHAM 2011 2011 SHARE PERORMANCE

2011 2010

Trtngg

Highest

Trndah

Lowest

Pnutupan

Closing

Volum

dalam ru

In Thousands

Trtngg

Highest

Trndah

Lowest

Pnutupan

Closing

Volum

dalam ru

In Thousands

Kuartal Quarter 1 16,950 13,800 15,300 115,272 13,200 10,550 12,150 72,556

Kuartal Quarter 2 15,650 14,600 14,900 119,797 18,900 12,000 17,000 100,293

Kuartal Quarter 3 17,750 14,000 16,500 137,881 17,350 15,950 16,850 121,305

Kuartal Quarter 4 19,000 15,250 18,800 112,583 19,200 15,000 16,500 135,424

Kurs Akhir Closing Price 19,000 13,800 18,800 19,200 10,550 16,500

Jumlah Total 485,532 429,578

HARGA SAHAM PeR KUARTAL SHARE PRICE QUATERLy

Tahunyear

Tanggal PmaaranPament Date

Tahun bukuBook year

Dvdn/Saham

Dividend/Share

Jumlah Dvdndalam Juta RpTotal Dividendin million Rp

201113 Juli Jul

15 Desember December

inal

Interim

2010

2011

344

250

2, 624,720

1,907,500

Jumlah Total 594 4,532,220

201013 Juli Jul

15 Desember December

inal

Interim

2009

2010

299

100

2,281,370

763,000

Jumlah Total 399 3,044,370

PeMbAyARAN DiViDeN Di TAHUN 2011 DAN 2010 ADALAH SebAGAi beRiKUT:DETAILS O DIVIDENS PAID IN THE yEARS 2011 AND 2010 WERE AS OLLOWS:

low high close

2,000

4,000

6,000

8,000

20,000

18,000

16,000

14,000

12,000

10,000

0

70,000

60,000

50,000

40,000

30,000

20,000

10,000

0

JAN

fEB

MAR

APR

MAy

JUN

JUL

AUG

SEP

OCT

NOV

DEC

VolumeRupiah Thousand UnitSahamShare


14/222



SeJARAH PeRSeROANCOMPANY MILESTONES

Unilever berdiri

dengan nama Levers

Zeepabrieken N.V. di

Angke, Jakarta. Produk

pertama sabun cuci

Sunlight.

Perang Dunia II danpendudukan Jepang di

Indonesia berdampak

pada Unilever. Pabrik

Unilever dikuasai Jepang

dan berhenti beroperasi

beberapa saat.

Pabrik Unilever

diperbaiki dan

beroperasi kembali.

Mendirikan pusat

distribusi baru di Jakarta.

Berpatungan dengan

Texchem ResourchesBerhad untuk mendirikan

PT Technopia Lever

ang menjual dan

mendistribusikan produk

pembasmi serangga

merek Domestos Nomos.

Membangun pabrik

perawatan kulit Skin

Care terbesar seAsia di

Cikarang.Memasuki bisnis minuman

sari buah dengan

mengakuisisi merek

Buavita dan Gogo.SAP

diimplementasikan di

seluruh Unilever Indonesia.

Memasuki bisnis

permurnian

air dengan

meluncurkanPureit.

Pendirian pabrik sabun mandi

Dove di Surabaa, perluasan

pabrik es krim Walls dan Skin

Care di Cikarang.Sehubungan dengan akuisisi

PT Sara Lee Bod Care

Indonesia Tbk oleh Unilever

Indonesia Holding B.V.,

Perseroan ditunjuk untuk

memasarkan brand-brandSara

Lee di Indonesia.

Mengakuisisi Knorr

Indonesia dari

Unilever Overseas

Holding Ltd danmenggabungkanna

dengan Unilever

Indonesia.

Memindahkan pabrik

produk perawatan

rambut dari Rungkut

ke Cikarang.

Unilever is established

under the name

Levers Zeepabrieken

N.V. in Angke, Jakarta.

Its rst product is

Sunlight laundr soap.

Unilever membeli

pabrik kosmetik

Colibri di Surabaa.

Unilever acquires

the Colibri

cosmetics actor

in Surabaa.

World War II and the

Japanese occupation o

Indonesia has a severe

impact on Unilever. The

Unilever actories are taken

over b the Japanese and

production is suspended.

Margarin Blue Band

dan sabun mandi

Lux dipasarkan di

Indonesia.

Blue Band

margarine and Lux

soap are marketed

in Indonesia.

The Unilever actories

are restored and

operations are resumed.

1933

200220082011 20042010

1936 1941 19451942

The new Dove soap actor opens

in Surabaa, while the Walls ice

cream and Skin Care actories in

Cikarang are expanded.

ollowing PT Sara Lee Bod Care

Indonesia Tbks acquisition b

Unilever Indonesia Holding B.V.,the Compan is appointed to

market its brands in Indonesia.

The Compan

enters the

water

purication

business b

launching

Pureit.

Asias largest Skin Care

actor is built at our

Cikarang site.

The Compan enters the

ruit juice business b

acquiring the Buavita and

Gogo brands.

SAP is implementedthroughout Unilever

Indonesia.

Knorr Indonesia is

acquired rom Unilever

Overseas Holding

Ltd and merged with

Unilever Indonesia.

The hair care actor

relocates rom

Rungkut to Cikarang.

A new distribution centre

is opened in Jakarta.

PT Technopia Lever is

set up as a joint venture

with Texchem Resources

Berhad to sell and

distribute insecticide

products under theDomestos Nomos brand.


15/222



Unilever membeli

pabrik minak

Archa di Jakarta

Utara.

Pabrik NSD Non

Soap Detergent

di Angke resmi

dibuka dengan

memproduksi

deterjen bubuk

Rinso.

Unilever

Indonesia menjadi

perusahaan

terbuka danmelepas saham

ke publik dengan

mendatarkan 15%

saham di Bursa

Eek Indonesia.

Mendirikan pabrik

Personal Care di

Rungkut, Surabaa.

Pabrik Colibriditutup. Memasuki

bisnis teh dengan

mengakuisisi

SariWangi.

Pabrik es krim

Walls dibuka di

Cikarang. Conello

dan Paddle Popmuncul di pasar.

Memindahkan semua

pabrik dari Angke

Jakarta ke Cikarang

Bekasi.

Keadaan ekonomi

dan politik Indonesia

membaik. Setelah

dikuasai Pemerintah

RI selama 4 tahun,Unilever kembali

beroperasi di bawah

UU Penanaman Modal

Asing.

Keadaan ekonomi

dan politik Indonesia

sangat tidak stabil

sehingga berdampak

pula pada keadaan

operasional dannansial Unilever.

Saat itu, keadaan

perusahaan sangat

tidak baik.

Unilever bus the

Archa oil actor in

North Jakarta.

The NSD Non Soap

Detergent actor

in Angke ociall

opens and begins

production o Rinso

powder detergent.

Nama perseroan

diubah menjadi PTUnilever Indonesia.

Presiden Direktur

berkewarganegaraan

Indonesia pertama,

yamani Hasan, dilantik.

The Compan is

renamed as PT

Unilever Indonesia

yamani Hasan is the

rst Indonesian citizen

to be appointed as the

Compans President

Director.

Economic and

political conditions in

Indonesia improve.

Ater being under

Government control

or 4 ears, Unilever

resumes operations

under the oreign

Investment Law.

The volatile economic

and political situation

in Indonesia has an

adverse impact on

Unilevers

operations and

nances, putting the

Compan in a ver

serious condition.

198219921997 1990

1947 1957 1967 19801970

Memasuki bisnis

kecap dengan

mengakuisisi

Bango.

2000

All the actories are

relocated rom Angke

Jakarta to Cikarang

Bekasi.

The Walls ice

cream actor

opens in Cikarang.

Conello and

Paddle Pop appear

on the market or

the rst time.

The Personal Care

actor is opened in

Rungkut, Surabaa.

The Colibri actor is

decommissioned.

The Compan enters

the tea business

with the acquisition

o SariWangi.

Unilever Indonesia

goes public, listing

15% o its shares on

the Indonesia Stock

Exchange.

The Compan

enters the so

sauce business,

with Bango

acquisition.


16/222


PROiL KAMiOUR PROFILE

PT Unilever Indonesia Tbk merupakan salah satu perusahaanast Moving Consumer Goods MCG terkemuka di

Indonesia. Rangkaian produk Perseroan mencakup produk

Home & Personal Care serta oods & Beverages ditandai

dengan brand-brandterpercaa dan ternama di dunia,

antara lain Walls, Liebuo, Vaseline, Pepsodent, Lux, Ponds,

Sunlight, Rinso, Blue Band, Roco, Dove, Rexona, Clear, dan

lainlain.

NAMA

PT Unilever Indonesia Tbk

biDANG USAHA

Produksi, pemasaran dan distribusi barangbarang konsumsiang meliputi sabun, deterjen, margarin, makanan berinti

susu, es krim, produkproduk kosmetik, minuman dengan

bahan pokok teh dan minuman sari buah.

KePeMiLiKAN

Penanaman Modal Asing

TANGGAL PeNDiRiAN

5 Desember 1933

DASAR HUKUM PeNDiRiAN

Akta pendirian dan perubahanna: NotarisMr.AndriaanHendrikVanOphuijsenNo.23

tanggal 5 Desember 1933.

NotarisH.SyarifSianganTanudjaja,SH.No.16tanggal

18 Juni 2008.

NotarisH.SyarifSianganTanudjaja,SH.No.2tanggal9

Juni 2011.

PeNCATATAN Di bURSA

11 Januari 1982

KANTOR PUSAT

Graha Unilever

Jl. Jend. Gatot Subroto Kav. 15

Jakarta 12930, Indonesia

Telepon: 6221 526 2112 hunting

aksimili: 6221 526 4020

Email: [email protected]

Website: www.unilever.co.id

NAMe

PT Unilever Indonesia Tbk

LiNe O bUSiNeSS

Manuacturing, marketing and distribution o consumergoods including soaps, detergents, margarine, dair based

oods, ice cream, cosmetic products, tea based beverages and

ruit juice.

OwNeRSHiP

oreign Direct Investment

DATe O eSTAbLiSHMeNT

5 December 1933

LeGAL bASiS

Deed o Establishment and amendments: NotaryMr.AndriaanHendrikVanOphuijsenNo.23dated5

December 1933.

NotarisH.SyarifSianganTanudjaja,SH.No.16dated18

June 2008.

NotarisH.SyarifSianganTanudjaja,SH.No.2dated9June

2011.

STOCK eXCHANGe ReGiSTRATiON

11 Januar 1982

HeAD OiCe

Graha Unilever

Jl. Jend. Gatot Subroto Kav. 15

Jakarta 12930, Indonesia

Telepon: 6221 526 2112 hunting

aksimili: 6221 526 4020

Email: [email protected]

Website: www.unilever.co.id

PT Unilever Indonesia Tbk is one o Indonesias leading astMoving Consumer Goods MCG companies. The Compans

portolio o Home & Personal Care, as well as oods &

Beverages products is distinguished b man o the worlds

best known and most trusted brands, including Walls,

Liebuo, Vaseline, Pepsodent, Lux, Ponds, Sunlight, Rinso,

Blue Band, Roco, Dove, Rexona, Clear, and others.



17/222


PeNGHARGAAN Di 2011AWARDS IN 2011

68

KARYAWAN PER AKHIR 2010EMPLOYEES AT THE END OF 2010

AKTAPeNTiNGKEy ACTS

bRANDPRODUKPRODUCT BRANDS

43

PAbRiK yANG DiMiLiKiOWNED FACTORIES

8

DiSTRibUTORDISTRIBUTORS

429

TAHUN UNiLeVeR Di iNDONeSiAYEARS OF UNILEVER IN INDONESIA

78

KARyAwAN PeR AKHiR 2011EMPLOYEES AT THE END OF 2011

6,043PT Unilever indonesia Tbk2011Annual Report


18/222


MiSi DAN NiLAi-NiLAi KAMiOUR MISSION AND VALUES

Kamibekerjauntukmenciptakanmasadepanyang

lebih baik setiap hari.We work to create a better uture ever da.

Kamimembantukonsumenmerasanyaman,

berpenampilan baik dan lebih menikmati hidupdengan menggunakan branddan layanan yang baikbagi mereka dan orang lain.We help people eel good, look good and get more out olie with brands and services that are good or them andgood or others.

Kami menginspirasi masyarakat untuk melakukanlangkah kecil setiap harinya yang bila digabungkan bisamewujudkan perubahan besar bagi dunia.We will inspire people to take small ever da actions thatcan add up to a big dierence or the world.

Kami senantiasa mengembangkan cara baru dalamberbisnis yang memungkinkan kami tumbuh dua kalilipat serta mengurangi dampak terhadap lingkungan.

We will develop new was o doing business that will allowus to double the size o our compan while reducing ourenvironmental impact.

Menciptakan masa depan yanglebih baik setiap hariCreating a better uture every day

ViSi & MiSiVISION & MISSION



19/222

PT Unilever indonesia Tbk


NiLAi-NiLAiKAMiOUR VALUES

Fokuspadapelanggan,konsumen dan masyarakatCustomer, consumer andcommunit ocus

Kerjasama

Teamwork

Integritas Integrit

MewujudkansesuatuterjadiMaking things happen

BerbagikebahagiaanSharing o jo

KesempurnaanExcellence

PT Unilever indonesia Tbk2011 Annual Report


20/222



PeRiSTiwA PeNTiNG 20112011 KEY EVENTS

The relaunch o the logo

o our new brand, Unilever

ood Solutions US. The

change o logo refected

the repositioning o the

US brand and its updated

vision, to Inspire Ever Da.

The Announcement o thewinners in the Saet rom

Zero to Hero SZTH 2010

Program and the kick o o

the SZTH 2011 campaign.

Pengumuman pemenangProgramSaet rom Zero

to Hero SZTH 2010 dan

kick oSZTH 2011.

The 19th Unilever

Indonesia Collective

Work Agreement, or the

period 20112012, was

signed b the Chairs o

PUK SPKEP SPSI PT

Unilever Indonesia TbkJakarta and Surabaa and

PT Unilever Indonesia

Tbks Director witnesses

b Minister o Manpower

and Transmigration, Mr

Muhaimin Iskandar.

Penandatanganan

Perjanjian Kerja Bersama

PKB Unilever Indonesia

Periode 20112012 ang

ke19. Naskah PKB

ditandatangani oleh Ketua

PUK SPKEP SPSI PTUnilever Indonesia Tbk

Jakarta dan Surabaa

dan Direksi PT Unilever

Indonesia Tbk disaksikan

oleh Menteri Tenaga Kerja

dan Transmigrasi Bapak

Muhaimin Iskandar.

JANRe-launchlogo brandbaru

Unilever ood Solutions

US. Perubahan logo

diikuti dengan perubahan

visi dan positioning

brandUS, aitu untuk

Menginspirasi Setiap Hari.

Jan 2011

Apr 2011

APRUnilever Indonesia was

awarded a Halal Assurance

Sstem HAS certicate rom

the Assessment Institute or

oods, Drugs and Cosmetics

o the Indonesian Council

o Ulama LP POM MUI,

indicating that the Compan

is implementing the HAS in

compliance with the standards

and conditions stipulated b LP

POM MUI. Unilever Indonesia

has achieved good grade A

status in the SJH audit three

times.

Unilever Indonesia menerima

sertikat Sistem Jaminan

Halal SJH dari Lembaga

Pengkajian Pangan, Obat

obatan, Makanan dan

Kosmetika Majelis Ulama

Indonesia LP POM MUI.

Unilever Indonesia telah

mengimplementasikan SJH

sesuai dengan standar dan

ketentuan ang ditetapkan

oleh LP POM MUI. Unilever

Indonesia lolos audit SJH

dengan status baik nilai A

sebanak tiga kali.

Walls Selection Double

Dutch and Cookies &

Cream were launched.

The Walls Selection

amil Ride un bike

event was held inJakarta.

Peluncuran Walls Selection

Double Dutch dan Cookies &

Cream. Acara sepeda santai

Walls Selection amil Ride

di Jakarta.


21/222



Apr 2011

The launch o Blue Band Gold.BBG contains 9 vitamins: A,

B1, B2, B3, B6, B9, B12, D and

E, as well as olic acid, Omega

3 and Omega 6.

The Magnum Cae opened

in the West Mall, Grand

Indonesia Shopping Mall,

Jakarta.

Magnum Cae hadir di

West Mall Grand Indonesia

Shopping Mall, Jakarta.

APR

MAy

Peluncuran Blue Band Gold.BBG mengandung 9 vitamin:

A, B1, B2, B3, B6, B9, B12,

D dan E serta Asam olat,

Omega 3 dan Omega 6.

Unilever Indonesia signed

an MoU on education with

the acult o Economics,

Universit o Indonesia

EUI.

Unilever Indonesia

dan akultas Ekonomi

Universitas Indonesia EUI

menandatangani MoU di

bidang pendidikan.

JUNSunsilk Hair Studio

opened in the East Mall,

Grand Indonesia Shopping

Mall in Jakarta.

Sunsilk Hair Studio hadir di

East Mall, Grand Indonesia

Shopping Mall di Jakarta.

Ma 2011


22/222


Unilever Indonesia

launched a new skin care

product, air & Lovel.

This acial brightening

cream is alread

successull established

as a market leader in

10 countries, including

India, Saudi Arabia and

Malasia.

Unilever Global Board o

Directors and Unilever

Global Executive met in

Jakarta. One o the agenda

was to meet President

yudhoono to showcase

Unilevers commitment

to ongoing investment in

Indonesia. Coordinating

Minister or Economic

Aairs Mr. Hatta Radjasa

and Minister o Trade

Ms. Mari Elka Pangestu

ociall launched three

o Unilevers investment

projects in Indonesia: the

establishment o the Dove

actor in Surabaa, and the

expansion o the Skin Care

and Ice Cream actories in

Cikarang.

Unilever Indonesia

meluncurkan produk

perawatan kulit wajah baru

air & Lovel. Sebelum

hadir di Indonesia, produk

krim pencerah wajah ini

telah sukses pemimpin

pasar di sepuluh negara di

dunia termasuk India, Arab

Saudi, dan Malasia.

AUG

SePBoard o DirectorsUnilever

Global dan Unilever Global

Executive mengadakan

pertemuan di Jakarta.

Salah satu agendana

bertemu dengan Presiden

yudhoono untuk

menampaikan komitmen

Unilever untuk terus

melakukan investasi di

Indonesia. Menko Bidang

Perekonomian Bapak

Hatta Radjasa dan Menteri

Perdagangan Ibu Mari Elka

Pangestu meresmikan tiga

proek pengembangan

investasi Unilever di

Indonesia aitu pendirian

pabrik Dove di Surabaa,

perluasan pabrik Skin

Care dan Es Krim di

Cikarang.

Jul 2011

Aug 2011

Sp 2011

Roco launched its gel

broth favouring mix, Roco

Kuah Kaldu. Roco Kuah

Kaldu is a concentratedchicken or bee favour

broth that gives the

authentic taste and aroma

o homemade broth.

Roco meluncurkan produk

Bumbu Kuah Kaldu dalam

bentuk gel. Roco Kuah

Kaldu ini merupakanbumbu kaldu aam atau

sapi ang terkonsentrasi

sehingga menghasilkan

rasa dan aroma kuah kaldu

ang otentik.

JUL

Rumah Cantik Citra RCC,

with a new concept, was

opened.

Dibuka Rumah Cantik Citra

RCC dengan konsep baru.



23/222


Unilever Indonesia

supported SEA Games XXVI

in Jakarta and Palembang.

as a sponsor through

three o its brands, Clear,

Rexona, and Vaseline Men.

Unilever Indonesia received

Global Compass Award, the

highest award in Unilever,

in recognition o its eorts

in executing Unilevers

business strateg.

NOV

DeCUnilever Indonesia

meraakan ulang tahun

ke78. Selama periode ini

Unilever Indonesia selalu

dapat bertumbuh secara

konsisten. Ulang tahun inidiraakan melalui acara

tumpengan bersama

seluruh karawan Unilever

Indonesia di seluruh

lokasi kerja dengan tema

Unilever Indonesia 78

ears creating a better

uture everda through

sustainable growth.

Unilever Indonesia

menelenggarakan Pekan

Olahraga ang diikuti

sekitar 900 karawan dari

seluruh lokasi kerja di

seluruh Indonesia. Acara

ini merupakan salah satu

komitmen dan tanggung

jawab Unilever Indonesia

untuk menjadi perusahaan

ang selalu berkomitmen

terhadap kesehatan

karawanna.

Unilever Indonesia

mendukung

penelenggaraan SEA

Games XXVI di Jakarta

dan Palembang, sebagai

sponsor melalui tiga

brand, aitu Clear, Rexona,

dan Vaseline Men.

Unilever Indonesia

menerima Global

Compass Award,

penghargaan tertinggi

di Unilever atas

keberhasilanna

menjalankan strategi

bisnis Unilever.

Unilever Indonesia

celebrated its 78th

anniversar. Unilever

Indonesia has been able

to grow consistentl

throughout these ears. Theanniversar was marked

this ear b traditional

rice cone ceremonies with

all Unilever Indonesia

emploees in ever

site, with the theme

Unilever Indonesia 78

ears o creating a better

uture everda through

sustainable growth.

Unilever Indonesias Sports

Week or emploees drew

a total o 900 participants

rom all our sites all over

Indonesia. This event is

part o ULIs commitment

and responsibilit to ensure

the good health o its

emploees.

Dc 2011

Nov 2011



24/222



bRAND-bRANDKAMiOUR BRANDS

Berkontribusi terhadap totalpenjualan di 2011

Contributed of total turnover in 2011

Dengan rangkaian 27 brand, portoolio Home & PersonalCare kami memenangkan kepercaaan konsumen denganmelebihi harapan konsumen dari segi kualitas, nilai produkdan pilihan harga.

HOMe & PeRSONAL CARe

With a line-up o 27 enduring brands, our Home & Personal Care

portolio is winning customer trust by exceeding expectations on

quality, value and choice at every price point.

73,3%AXE

BRyLCREAMCI

CITRA

CLEAR

CLOSE-UP

DOMESTOS

DOVE

AIR & LOVELy

LIEBUOy

LUXMOLTO

PEPSODENT

PONDS

PUREIT

PUROL

REXONA

RINSO

SHE

SUNLIGHTSUNSILK

SUPER PELL

SUR

VASELINE

VIXAL

WIPOL

ZWITSAL


25/222




26/222



Portoolio Foods & Beverages

kami memiliki ormula unggulan:

yaitu nutrisi yang baik dan rasa

yang enak. Ke-16 brandkami telah

bertumbuh kuat di kategorinya,

didukung oleh inovasi terkini,penjualan dan jaringan distribusi

yang eekti, serta strategi

pemasaran yang kreati.

OODS & beVeRAGeS

Our Foods & Beverages portolio have

a winning ormula: clear nutritional

benefts and great taste. Our 16

brands have gone rom strength to

strength in their categories, backed

up by leading-edge innovation, a

highly eective sales and distribution

network, and creative marketing.

Berkontribusi terhadap totalpenjualan di 2011

Contributed of total turnover in 201126,7%


27/222


BANGO

BLUE BAND

BUAVITA

CORNETTO

EAST

POPULAIRE

LIPTON

MOO

MAGNUM

PADDLE POP

ROyCO

SARIMURNI

SARIWANGI

SKIPPy

WALLS

VIENETTA



28/222



PeNGHARGAANAWARDS

Asias Best Managed Companies 2011 dari inance Asia Asias Best Managed Companies 2011 rom inance Asia

Asian MAKE Award dari Knowledge Enterprise Asian MAKE Award rom Knowledge Enterprise

Unilever Global Compas Award dari Unilever Global Unilever Global Compas Award rom Unilever Global

International Business Awards IBA 2011 Stevie Award dari

International Business Award IBA

Indonesia Top Brand Award 2011 dari Marketing Magazine

International Business Awards IBA 2011 Stevie Award rom

International Business Award IBA

Indonesia Top Brand Award 2011 rom Marketing Magazine

Asias Best Managed

Companies 2011

Best Public Companies Global Compas Award

Asian MAKE Award

Kami mendapatkan 68 penghargaan di tahun 2011,termasuk diantarana:

We received a total o 68 awards in 2011,including the ollowing:


29/222



Indonesia Best Brand Award 2011 dari SWA & MARS

Marketing Research

Indonesia Best Brand Award 2011 rom SWA & MARS

Marketing Research

Pension und Award dari Asosiasi Dana Pensiun

Indonesia

Pension und Award rom Asosiasi Dana Pensiun Indonesia

Best Public Companies Consumer and trade categor

dari Indonesian inancee Review IR, diterbitkan oleh

Tempo Magazine dan the Independent Research & Advisor

Indonesia

Best Public Companies Consumer and trade categor

dari Indonesian inancee Review IR, published b Tempo

Magazine and the Independent Research & Advisor

Indonesia

Corporate Image 2011/ Indonesias Most Admired Companies

IMAC dalam Toiletries Industr categor

Corporate Image 2011/ Indonesias Most Admired Companies

IMAC in Toiletries Industr categor

Word o Mouth Marketing Award WOMMA 2011 dari SWA

Magazine

Word o Mouth Marketing Award WOMMA 2011 rom SWA

Magazine

Word o Mouth Marketing Award Indonesia Best Brand Award 2011


30/222

DATAR iSiTABLE OF CONTENTS

Tnjauan Usaha Operational Review


Harga Pokok Pnjualan Cost o Goods Sales

Laa bruto Gross Prot

ban Usaha dan Pnghaslan (ban) Lan-lan

Operating Expenses and Other Income (Expenses)

Laa Slum Pajak Pnghaslan

Prot BeoreIncome Tax

ban Pajak Pnghaslan IncomeTax Expense

Laa Tahun brjalan Prot or the year

Kpntngan Nonpngndal Non-controlling Interests

Ast Assets

Laltas Liabilities

ekutas Equit

Kmampuan Mmaar Hutang Solvenc

Tngkat Kolktaltas Putang Collectabilit

ikatan Matral atas invstas barang Modal

Material Commitments

Arus Kas Cash low

Transaks ang Mngandung bnturan Kpntngan dan

Transaks dngan Phak ang brlas

Transactions Containing a Confict o Interest and

Transactions with Related Parties

Lkudtas Liquidit

Transaks Lndung Nla Hedging Transactions

inormas dan akta Matral ang Trjad Stlah Tanggal

Laporan Akuntan

Material Inormation Events Subsequent to the Date o

Accountants Report

Uraan tntang Prospk Usaha Prsroan

Description o Compans Business Prospect

Uraan tntang Aspk Pmasaran

Description o Marketing Aspect

Kjakan Dvdn Dividend Polic

Pngunaan Dana iPO Use o IPO Proceeds

inormas Matral Material Inormation

Kjakan Akuntans dan inormas Kuangan Luar basa

Accounting Polic and Unusual inancial Inormation

Prkmangan Trakhr Standar Akuntans Kuangan dan

Praturan Lanna

Recent Revisions o inancial Accounting Standards (PSAK)

and Other Regulations

ANALiSA DANPeMbAHASAN

MANAJeMeNManagement

Discussion & Analsis

Hom & Prsonal Car (HPC)

oods & bvrags

Suppl Chan

Sat

Customr Dvlopmnt

Corporat Rlatons

Tnjauan Kuangan inancial Review

53

60

64

68

72

76

81

81

81

81

82

82

82

83

83

85

85

85

86

86

86

87

88

88

88

88

89

90

90

90

90

91

iKHTiSARHighlights

Prac Pengantar

Knrja Usaha Business Perormance

brand& inovas Brand & Innovation

Unlvr Sustanal Lvng Plan

ikhtsar Data Kuangan PntngSummar o Salient inancial Data

ikhtsar Saham Share Highlights

Sjarah Prsroan Compan Milestones

Profl Kam Our Prole

Ms dan Nla-nla Kam OurMission and Values

Prsta Pntng 2011 2011Ke Events

brand-randKam Our Brands

Pnghargaan Awards

01

02

04

06

08

10

12

14

16

18

22

26

53

80

LAPORAN MANAJeMeNManagement Report

Laporan Dan Komsars

Board o Commissioners Report

Profl Dan Komsars

Board o CommissionersProle

Laporan Drks

Board o Directors Report

Profl Drks

Board o Directors Prole

30

34

39

47

52

30

01



31/222

TATA KeLOLA

USAHAGood Corporate

Governance

Kod etk Prsroan Corporate Ethics

Pngndalan intrnal Internal Control

Unt intrnal Audt Internal Audit UnitAudt ekstrnal External Audit

implmntas Sstm Manajmn Mutu

Implementation o a Qualit Management Sstem

Suara Konsumn Consumer Care

Pngadaan barang dan Jasa

Procurement o Goods and Services

Manajmn Rsko Risk Management

Asurans Insurance

Prkara Hukum Matral Litigation

Akss inormas Access to Inormation

93

93

94

95

98

100

102

105

106107

107

108

109

110

112

113

113

Tujuan Tata Klola GCG GCG Objectives

Struktur Tata Klola

GCG StructureRapat Umum Pmgang Saham

Annual General Meeting o Shareholders

Huungan Dan Komsars dan Drks

Relationship Between The Board o

Commissioners and Board o Directors

98

99

95

96

Komt-Komt Committees

211

212

213

215

216

217

218

Struktur Organsas Organisation Structure

Prusahaan Aflas Aliated Compan

Profl Komt Audt

Audit Committee Prole

Profl Skrtars Prusahaan

Corporate Secretar Prole

Profl Manajr intrnal Audt Grup

Internal Audit Group Manager Prole

Lmaga dan Pros Pnunjang Pasar Modal

Capital Market Supporting Institutions and

Proessionals

iNORMASi PeRUSAHAANCompany Inormation

92

210

Dan Komsars Board o Commissioners

Drks Board o Directors

Komt Audt Audit Committee

Komt Nomnas dan Rmunras

Nomination and Remuneration Committees

Skrtars Prusahaan dan Huungan invstor

Corporate Secretar and Investor Relations

Alamat Kantor dan Park

Head Oce and actor Addresses

217

217

bro Admnstras ek Share Regristrar

Akuntan Pulk Prsroan External Auditor

PeNGeLOLAAN PeRUSAHAAN

Company Management

114

115

122

123

134

Manajmn dan Pngmangan Sumr Daa Manusa (SDM)

Human Resources (HR) Management and Development

Stratg Prusahaan Corporate Strateg

Tanggung Jaa Sosal Prusahaan

Corporate Social Responsibilities

Ms Sosal brandBrand Social Missions

PeNGeSAHAN LAPORAN

TAHUNANRatifcation o The Annual Report

137

138 LAPORAN KeUANGANKONSOLiDASiANConsolidated Financial Statements



32/222


30 Laporan ManajemenManagement Report

LAPORAN DewAN KOMiSARiSBOARD OF COMMISSIONERS REPORT

It is a great pleasure or me to report that despite challenging

business environment, the Compan was able to exceed

its perormance targets and maintain the ear-on-ear

improvement in its corporate market share. We are satisedthat the Board o Directors ormulated appropriate strategies

to optimise the Compans perormance in 2011, and we are

condent that their successul execution o these strategies

has positioned the Compan or urther growth over the

coming ear.

The Management continued to strengthen the Compans

portolio through a combination o strategic market

development initiatives and strong innovation across all

divisions. We concur with the Management that innovation

is the ke to sustainable growth or the Compan, and

support urther investment behind product development

in the coming ear. We note that through disciplined cost

management measures and anticipator pricing actions,

Management successull addressed the challenge posed

b escalating commodit prices, and maintained operating

margins satisactoril.

The Board o Commissioners exercised oversight over the

management o the Compan through quarterl meetings

to review perormance and b keeping regular contact with

the Board o Directors on all pertinent issues, including

economic and regulator developments as well as social andenvironmental matters.

Sungguh merupakan kebahagiaan bagi saa untuk

melaporkan bahwa kendati menghadapi iklim usaha ang

penuh tantangan, Perseroan mampu mencetak kinerja ang

melampaui target sekaligus mempertahankan peningkatantahunpertahun dalam pangsa pasar korporasina. Kami

puas atas keberhasilan Direksi dalam memormulasikan

strategi ang tepat untuk mengoptimalkan kinerja Perseroan

sepanjang tahun 2011, dan kami akin bahwa keberhasilan

penerapan rangkaian strategi tersebut telah menempatkan

Perseroan untuk dapat tumbuh secara berkesinambungan

di tahun mendatang.

Manajemen terus berupaa untuk memperkuat portoolio

Perseroan melalui kombinasi prakarsa pengembangan pasar

strategis dengan inovasi ang kuat di seluruh divisi. Kami

sependapat dengan Manajemen bahwa inovasi merupakan

kunci dari pertumbuhan berkelanjutan Perseroan dan kami

mendukung dilanjutkanna investasi pada pengembangan

produk di tahun mendatang. Kami mencermati bahwa melalui

upaa pengelolaan biaa ang taatazas serta langkah

antisipasi penetapan harga, Manajemen telah berhasil

mengatasi tantangan ang timbul dari lonjakan harga

komoditas, dan mempertahankan marjin usaha secara eekti.

Dewan Komisaris melaksanakan ungsi pengawasan atas

jalanna pengelolaan perusahaan melalui pertemuan setiap

kuartal untuk meninjau kinerja dan dengan memelihara

hubungan secara teratur dengan Direksi mengenai semua

isu penting ang terkait, termasuk masalah ekonomi danperubahan peraturan perundangundangan serta masalah

sosial dan lingkungan.


33/222


31Laporan ManajemenManagement Report

PeTeR RANK TeR KULVe

Presiden Komisaris

President Commissioner


34/222



We have reviewed and accepted the report o the Board o

Directors and the consolidated nancial statements or the

ear ended 31 December 2011, audited b KAP Tanudiredja,

Wibisana & Rekan a member rm o PwC global network.

The Compans nancial reporting is now ull compl with

the new Statement o inancial Accounting Standards PSAK,

as required b Indonesian law. We are also in agreement with

the Board o Directors proposal on the distribution o prot.

In perorming our oversight over the nancial matters o the

Compan, we are assisted b the Audit Committee, which

has provided regular updates to the Board on internal audit

ndings, the progress o the independent audit, the qualit

o the Compans earnings, and compliance with relevant

domestic and international legislation and norms. All the

issues that have emerged have been ollowed up and brought

to an acceptable conclusion.

Unilevers mission to create a better uture everda is

accomplished not onl through the innovative, qualit

products it brings to the market, but also through its

corporate social responsibilit programme. The Compans

Kami telah mengkaji dan menerima laporan Direksi dan

laporan keuangan konsolidasian per 31 Desember 2011,

ang diaudit oleh KAP Tanudiredja, Wibisana & Rekan rma

anggota jaringan global PwC. Pelaporan keuangan Perseroan

kini telah sepenuhna memenuhi ketentuan Pernataan

Standar Akuntansi Keuangan PSAK terbaru sesuai dengan

ang dipersaratkan oleh Peraturan Perundangundangan

Indonesia. Kami juga menetujui usulan Dewan Direksi atas

penggunaan laba Perseroan.

Dalam pelaksanaan pengawasan keuangan Perseroan ,

kami dibantu oleh Komite Audit, ang telah memberikan

laporan secara berkala kepada Dewan atas temuan audit

internal, perkembangan dari audit independen, kualitas dari

penghasilan Perseroan, dan kepatuhan terhadap peraturan

dan norma domestik maupun internasional ang relevan.

Semua isu ang muncul telah ditindaklanjuti dan memperoleh

solusi ang dapat diterima.

Misi Unilever untuk menciptakan masa depan ang lebih baik

setiap hari telah dipenuhi bukan saja melalui produkproduk

berkualitas ang inovati ang dihadirkan ke pasar, namun

juga melalui program tanggung jawab sosial Perseroan.


35/222



eorts in this regard have consistentl earned the recognition

o industr peers and observers, and 2011 was no exception.

Unilever Indonesia was judged to have the overall Best

Corporate Social Responsibilit programme at the 2011

Asias Best Managed Companies Awards rom inance Asia,

and achieved a Top ive ranking at the same event or its

perormance in Corporate Governance, Investor Relations and

as a Best Managed Compan.

On behal o the Board I would like to extend m appreciationto m predecessor as President Commissioner, Mr. Jan

Zijderveld, who has been assigned to head the Unilevers

European operation. We would also like to thank the Board

o Directors and all the sta o the Compan or their

continued hard work and strong commitment to sustaining

the Compans growth, and look orward to their ongoing

cooperation as we address new challenges and opportunities

over the coming ear.

Upaa perseroan dalam aspek sosial ini secara konsisten

telah memperoleh penghargaan dari kalangan industri dan

para pengamat, tidak terkecuali pada tahun 2011. Unilever

Indonesia memperoleh penilaian Overall Best Corporate

Social Responsibilit programme pada Asias Best Managed

Companies Awards tahun 2011 dari inance Asia, dan meraih

peringkat Lima Besar dalam ajang ang sama atas kinerjana

dalam bidang Tatakelola Perusahaan, Hubungan Investor dan

Best Managed Compan.

Mewakili Dewan Komisaris, saa ingin menampaikanapresiasi kepada pendahulu saa sebagai Komisaris

Utama, Bapak Jan Zijderveld, ang telah ditugaskan untuk

mengepalai operasional Unilever di Eropa. Kami juga

menampaikan terima kasih kepada Direksi dan seluruh

karawan Perseroan atas kerja keras dan komitmen ang

kuat dalam mempertahankan pertumbuhan Perseroan,

sekaligus mengharapkan kerjasama untuk bersamasama

mengatasi tantangan sekaligus meraih peluang baru di

tahun mendatang.


Presiden Komisaris President Commissioner

Untuk dan atas nama Dewan Komisaris

or and on behal o the Board o Commissioners

Jakarta, 30 Maret March 2012

brdr StandingDar kr rom let

Hikmahanto Juwana, Peter Frank ter Kulve, Erry Firmansyah

Duduk SittingDar kr rom let

Bambang Subianto, Cyrillus Harinowo


36/222



PROiL DewAN KOMiSARiSBOARD OF COMMISSIONERS PROFILE

Dutch citizen, born in the Netherlands. President Commissioner o

Unilever Indonesia since December 2011. He has also been Unilevers

EVP, SEAA since September 2011. Having started his career with Unilever

in Holland, he has held several senior posts in the Compans global

operations, including Chairman, Unilever Benelux; President, Dutch

Unilever Companies; Global Head, Ice Cream Categor EVP IC; Chairman,

IgloMora Group Holland; and Chairman, Walls China. Outside Unilever,

he is a member o the operating board o VNO/NCV Dutch association o

industr and trade; CoChairman o NLI, the Dutch MCG association;

Cochairman o GS1 Holland and a Board member o the Museum

Boijmans van Beuningen. He graduated rom Erasmus Universit,

Rotterdam, the Netherlands, in 1988, majoring in Monetar Economics and

Business Administration.

Warga negara Belanda, lahir di Belanda. Komisaris Utama Unilever

Indonesia sejak Desember 2011. Beliau juga menjabat sebagai EVP dan

SEAA Unilever sejak September 2011. Memulai karir bersama Unilever di

Belanda, beliau telah menempati beberapa posisi senior dalam operasi

global Perseroan, termasuk di antarana: Chairman, Unilever Benelux;

President, Dutch Unilever Companies; Global Head, Ice Cream Categor

EVP IC; Chairman, IgloMora Group Holland;dan Chairman, WallsChina. Di luar Unilever, beliau menjadi anggota Operating Board VNO/NCV asosiasi industri dan perdagangan Belanda; CoChairman NLI,

asosiasi MCG Belanda; CoChairman GS1 Holland dan Board member

dari Museum Boijmans van Beuningen. Beliau memperoleh gelar sarjana

Ekonomi Moneter dan Administrasi Niaga dari Erasmus Universit,

Rotterdam, Belanda pada tahun 1988.


Presiden Komisaris President Commissioner

Warga Negara Belanda Dutch Citizen


37/222



Indonesian citizen, born in Madiun, East Java. Independent Commissioner

o Unilever Indonesia since 2005. He is presentl President Commissioner

o both PT Jamsostek and PT Apexindo Pratama Duta Tbk and partner

in Arghajata Consulting. He was Indonesias Minister o inance rom

1998 to 1999, and served as Director General o inancial Institutions at

the Ministr o inance rom 1992 to 1998. He has served on the Boards

o several leading companies, including as President Commissioner o

PT Telkom Tbk 19971998, Bank Bapindo 19961998, PT Bursa Eek

Surabaa 19931998, PT Kliring Deposit Eek Indonesia 19911993,

PT Bursa Parallel 19901993 and PT Persero Asuransi Jasa Indonesia

19881992; and as a Commissioner o Pertamina 19981999, Bank

Bapindo 19921996 and Bank Bumi Daa 19891992. He lectured at the

Universit o Indonesias acult o Economics rom 1974 to 2005 and was a

Director o the acults Management Institute rom 1986 to 1988. He holds

a Bachelors degree rom the Bandung Institute o Technolog, and an MBA

and PhD rom the Catholic Universit o Leuven, Belgium.

Warga negara Indonesia, lahir di Madiun, Jawa Timur. Menjabat Komisaris

Independen Unilever Indonesia sejak tahun 2005. Saat ini menjabat Komisaris

Utama di PT Jamsostek dan PT Apexindo Pratama Duta Tbk serta partner di

Arghajata Consulting. Beliau menjabat Menteri Keuangan RI dari 19981999,

setelah menjadi Direktur Jenderal Lembaga Keuangan pada Kementerian

Keuangan dari 19921998. Sebelumna telah menduduki posisi utama di

sejumlah perusahaan terkemuka, termasuk Komisaris Utama PT Telkom Tbk

19971998, Bank Bapindo 19961998, PT Bursa Eek Surabaa 19931998,PT Kliring Deposit Eek Indonesia 19911993, PT Bursa Parallel 1991993

dan PT Persero Asuransi Jasa Indonesia 19881992; dan menjabat Komisaris

Pertamina 19981999, Bank Bapindo 19921996 dan Bank Bumi Daa 1989

1992. Beliau memberi kuliah di akultas Ekonomi, Universitas Indonesia dari

1974 hingga 2005 dan menjadi Direktur akultas Institut Manajemen dari 1986

to 1988. Beliau meraih gelar Insinur dari Institut Teknologi Bandung, serta

gelar MBA dan PhD dari Catholic Universit o Leuven, Belgium.

bAMbANG SUbiANTO

Komisaris Independen Independent Commissioner

Warga Negara Indonesia Indonesian Citizen


38/222



Indonesian citizen, born in yogakarta, Central East Java. Independent

Commissioner o Unilever Indonesia since 2004, and Chairman o the

Audit Committee since 2005. Since 2003 he has been an Independent

Commissioner o PT Bank Central Asia Tbk. He served Bank Indonesia or

25 ears, including a term as Director o the Mone Market and Monetar

Management Department 19941998, and was an Alternate Executive

Director and Technical Assistance Advisor or the Monetar and Exchange

Aairs Department, International Monetar und IM in Washington rom

1998 to 2003. As well as holding several managerial positions in government

and nongovernment institutions, he was Assistant to the Minister o

Trade between 1988 and 1989. He is currentl a lecturer at several major

universities in Jakarta and requentl speaks at domestic and international

seminars, as well as writing or various media publications. He graduated

in Accounting rom Gadjah Mada Universit in 1977, and holds a Mastersdegree in Development Economics rom the Centre or Development

Economics, Williams College, USA 1981, and a PhD in Monetar and

International Polic rom Vanderbilt Universit, USA 1985.

Warga negara Indonesia, lahir di yogakarta. Menjabat Komisaris

Independen Unilever Indonesia sejak 2004, dan Ketua Komite Audit

sejak 2005. Sejak 2003 beliau telah menjadi Komisaris Independen di

PT Bank Central Asia Tbk. Beliau berkarir selama 25 tahun di Bank

Indonesia, termasuk menjadi Direktur Departemen Pasar Uang dan

Lembaga Moneter 19941998, dan sebagai Alternate Executive Director

and Technical Assistance Advisor untuk Monetar and Exchange Aairs

Department, International Monetar und IM di Washington dari 1998hingga 2003. Selain memegang berbagai posisi manajerial di lembaga

pemerintahan maupun institusi swasta, beliau menjadi Asisten Menteri

Perdagangan antara 1988 and 1989. Beliau menjadi dosen di berbagai

universitas terkemuka di Jakarta, termasuk menjadi pembicara dan

narasumber untuk seminar dan media dalam maupun luar negeri. Beliau

memperoleh gelar sarjana akuntansi dari Universitas Gadjah Mada tahun

1977, serta gelar Master dalam bidang Ekonomi Pembangunan dari

the Centre or Development Economics, Williams College, USA 1981,

dan PhD dalam Kebijakan Moneter dan Internasional dari Vanderbilt

Universit, USA 1985.

CyRiLLUS HARiNOwO




39/222



Indonesian citizen, born in Bandung. Independent Commissioner

o Unilever Indonesia since 2009. He is also currentl serving as an

Independent Commissioner o PT Perusahaan Pengelola Aset PPA

since 2009, PT Astra International Tbk since 2010, and PT Pendo

Persero since 2010, and has been President Commissioner o PT

Kustodian Sentral Eek Indonesia KSEI since 2009. Between 1982 and

1984 he worked or Drs. Hadi Sutanto a PriceWaterhouse Correspondent

and then at PT Sumarno Pabottinggi Management, a consulting rm,

until 1990, when he joined Lippo Group as an Executive Director. In 1998

he was appointed President Director o the Indonesian Stock Exchange

IDX, where he served until Jul 2009, and was President Director o

PT Kustodian Sentral Eek Indonesia rom 1998 to 2002. He activel

contributes to several organisations, including the Indonesian Chamber

o Trade KADIN as Vice Chie o the inance Committee, and as a

Member o the Advisor Councils o IAI, IAMI and CWMA. He graduated in

Accounting rom the Universit o Indonesia in 1975.

Warga negara Indonesia, lahir di Bandung. Menjabat Komisaris

Independen di Unilever Indonesia sejak 2009. Beliau juga menjabat

Komisaris Independen di PT Perusahaan Pengelola Aset PPA sejak

2009, PT Astra International Tbk sejak 2010, dan PT Pendo Persero

sejak 2010, serta Komisaris Utama PT Kustodian Sentral Eek Indonesia

KSEI sejak 2009. Sejak 1982 hingga 1984 bekerja di kantor Drs. Hadi

Sutanto koresponden dari PriceWaterhouse dan PT Sumarno Pabottinggi

Management, sebuah perusahaan konsultan, hingga 1990, kemudianbergabung dengan Lippo Group sebagai Executive Director. Pada 1998

diangkat menjadi Direktur Utama PT Bursa Eek Indonesia BEI hingga

Juli 2009, dan menjabat Direktur Utama PT Kustodian Sentral Eek

Indonesia dari 1998 hingga 2002. Akti di berbagai organisasi, termasuk

Kamar Dagang Indonesia KADIN, sebagai Wakil Ketua Komite Keuangan,

dan anggota Dewan Penasihat IAI, IAMI dan CWMA. Beliau meraih gelar

Sarjana Akuntansi dari Universitas Indonesia tahun 1975.

eRRy iRMANSyAH




40/222


Indonesian citizen, born in Jakarta. Independent Commissioner o

Unilever Indonesia since Ma 2011. He is currentl also serving as

an Independent Commissioner o PT Aneka Tambang Tbk Ma 2009

present and PT Tugu Reasuransi Indonesia November 2008present.

He is also a Member o the Taxation Oversight Committee at the Ministr

o inance, March 2010present, a Member o the Legal Experts Team

at the Ministr o Deense ebruar 2010present and a Member o the

Legal Committee at the Ministr o StateOwned Enterprises September

2011present, and was a Member o the Expert Council at the Ministro Justice and Human Rights 2004 2005. He worked at the National

Development Planning Board Empowerment o the Commercial

Court Adviser rom 2001 to 2002, and was Senior Legal Adviser to the

Coordinating Minister or Economic Aairs rom 1999 to 2001. Prior to

that he served in various capacities at a number o prominent law rms

in Jakarta. He has been a Proessor o Law at the Universit o Indonesia

since 2001, and served as Dean o the acult o Law rom 2004 to 2008.

He also teaches Law at several other prominent universities in Indonesia

and has been a visiting proessor at the Universit o Melbourne, National

Universit o Singapore and Nagoa Universit, Japan. As an independent

researcher he has published numerous books, articles and research

papers on various aspects o international law, business law, and air and

space law, among others. He graduated with a degree in Law rom the

Universit o Indonesia in 1987, and holds an LLM rom Keio Universit,

Japan 1992 and a PhD rom the Universit o Nottingham, UK 1997.

Warga negara Indonesia, lahir di Jakarta. Menjabat Komisaris Independen

Unilever Indonesia sejak Mei 2011. Beliau juga menjabat Komisaris

Independen PT Aneka Tambang Tbk Mei 2009sekarang, dan PT Tugu

Reasuransi Indonesia November 2008sekarang. Beliau juga menjadi

anggota Komite Pengawas Perpajakan Kementerian Keuangan

Maret 2010sekarang, Anggota Tim Ahli Hukum pada Kementerian

Pertahananebruari 2010sekarang dan Anggota Komite Hukum

Kementerian BUMN September 2011sekarang, serta Anggota Dewan

Pakar pada Kementerian Hukum dan HAM 20042005. Beliau bekerja di

BAPPENAS Bidang Pemberdaaan Hukum Niaga dari 2001 to 2002, dan

Penasihat Hukum Senior pada Menteri Koordinator bidang Ekuin dari 1999

hingga 2001. Sebelumna beliau bekerja dalam berbagai kapasitas senior

pada sejumlah rma hukum terkemuka di Jakarta. Mendapat pengukuhan

gelar Proessor bidang Hukum dari Universitas Indonesia pada 2001,

dan menjadi Dekan akultas Hukum dari 2004 hingga 2008. Beliau juga

menjadi dosen Ilmu Hukum di berbagai universitas terkemuka di Indonesia

sekaligus menjadi proesor tamu di Universit o Melbourne, National

Universit o Singapore dan Nagoa Universit, Jepang. Sebagai peneliti

independen, beliau telah mempublikasikan sejumlah buku, artikel dan

makalah penelitian tentang berbagai aspek hukum internasional, hukum

udara dan ruang terbuka. Meraih gelar Sarjana Hukum dari UniversitasIndonesia tahun 1987, dan gelar LLM dari Keio Universit, Jepang 1992

serta PhD dari the Universit o Nottingham, UK 1997.

HiKMAHANTO JUwANA





41/222


LAPORAN DiReKSiBOARD OF DIRECTORS REPORT

I am pleased to report that 2011 turned out to be a great ear

or Unilever Indonesia. We were aced with some serious

challenges, but the wa we pulled through to deliver strong

results b the end o the ear was testament to the innate

strengths at the core o our Compan.

Overall, our sales grew 19.2% to reach Rp23.5 trillion.

Operating income was Rp5.5 trillion, with an operating margino 23.2%. Net cash fow rom operating activities was Rp5.5

trillion in 2011, an increase o 50.9%.

We entered 2011 with cautious optimism. Having experienced

a relativel weak consumer market in 2010, there were ears

that infation triggered b rising commodit prices could

have led to a urther sotening o the market, which could

potentiall have a severe impact on our results. This threat

ailed to materialise, however, instead we saw a stead

improvement in consumer condence over the course o the

ear and in particular a resurgence o Indonesias rapidl

growing middle class, on the back o urther strong macroeconomic perormance b the countr.

Against this backdrop, in a ear when we were conronted

b escalating prices o two critical commodities, crude oil

and vegetable oil, alongside intensiing and aggressive

competition, we recorded a ver satisactor perormance

across all dimensions. We delivered volume growth and

broadl maintained our gross margins in all our core

businesses. We strengthened our market position, with all

divisions posting strong double digit growth, and maintained

the earonear improvement in our corporate market

shares. At the same time, we continued to deliver a series

o excellent innovations across our Home & Personal Care,

oods & Beverages.

Saa merasa bangga dapat melaporkan bahwa tahun 2011

merupakan tahun istimewa bagi Unilever Indonesia. Kami

dihadapkan pada berbagai tantangan serius, namun cara

kami mengatasina dengan pencapaian hasil ang kuat pada

akhir tahun merupakan bukti dari kekuatan Perseroan kami.

Secara total, penjualan tumbuh 19,2% menjadi Rp23,5 triliun.

Laba usaha mencapai Rp5,5 triliun, dengan marjin usaha23,2%. Arus kas bersih ang diperoleh dari aktivitas operasi

sebesar Rp5,5 triliun pada 2011 meningkat 50,9%.

Kami memasuki 2011 dengan sikap optimis namun tetap

berhatihati. Setelah mengalami pasar konsumen ang relati

melemah pada 2010, ada kekhawatiran bahwa tingkat infasi

ang dipacu oleh kenaikan harga komoditas dapat membawa

dampak pelemahan pasar lebih lanjut, ang berpotensi

berdampak buruk pada pencapaian hasil kami. Kekhawatiran

tersebut ternata tidak terjadi, bahkan sebalikna kami

melihat peningkatan ang mantap dalam keakinan

konsumen selama tahun berjalan, khususna kebangkitankelas menengah ang tumbuh secara cepat, didukung oleh

kinerja makro ekonomi Indonesia ang makin kokoh.

Dengan latar belakang tersebut, di tahun ketika kami harus

menghadapi eskalasi harga dari dua jenis komoditas penting,

aitu minak mentah dan minak nabati, serta semakin ketat

dan agresina tingkat persaingan, kami membukukan kinerja

ang sangat memuaskan di seluruh dimensi usaha. Kami

berhasil mencatat pertumbuhan volume dan mempertahankan

marjin laba kotor di semua bisnis. Kami juga berhasil

memperkuat posisi pasar kami, di mana seluruh divisi

mencatat pertumbuhan ang kuat hingga dua digit seraa

mempertahankan peningkatan pangsa pasar korporasi. Pada

saat ang sama, kami terus meluncurkan inovasi unggulan di

seluruh divisi Home & Personal Care, oods & Beverages.

PT Unilever indonesia Tbk2011 Annual Report


42/222



We managed to achieve such good results in an extremeldemanding business environment owes much to our strong

undamentals, a rigorous approach to costs and the depth o

our portolio.

We met the challenge o rising commodit costs headon

b strengthening our discipline around cost management.

Across the ull spectrum o our operations, Management

ocused on taking out costs that consumers were not

willing to pa. We sought to leverage eciencies in our

manuacturing and distribution processes and put pressure

on overheads.

In particular, we intensied our ocus on getting a return

on marketing investments b making our advertising and

support spend work harder and eliminating unproductive

media, while at the same time spending eectivel behind our

innovations to generate value or the business. Overall, we

successull generated signicant savings rom our suppl

chain that enabled us to oset the surge in crude oil and

vegetable oil prices.

Complementing these aggressive moves on costs, we took

action on pricing timel to protect our margins, which gave

us sucient scope to continuousl build our brand equities.

Ultimatel, through this holistic response to a challenging

environment, we successull maintained our operating

margins or the ear.

Throughout the ear we continued to execute a strateg

that plas to our core strengths: driving innovation and

accelerating market development. Strong innovations

underpinned an excellent perormance b our Ice Creambrands, and in particular we maintained the momentum

o the hugel successul relaunch o Magnum in late 2010

b opening the rst Magnum Cae in Jakartas prestigious

Grand Indonesia shopping mall. The ear also saw highl

Kami dapat meraih hasil ang begitu baik dalam iklimusaha ang penuh tantangan tersebut berkat undamental

ang kuat, pengendalian biaa ang ketat dan portoolio

ang luas.

Kami berhasil menghadapi tantangan lonjakan harga

komoditas melalui penguatan disiplin kami ang berkaitan

dengan pengendalian biaa. Di seluruh spektrum operasional

kami, Manajemen memokuskan diri pada upaa memangkas

beban biaa ang kurang berarti bagi konsumen kami. Kami

terus berupaa meningkatkan esiensi di seluruh proses

manuaktur dan distribusi serta melakukan upaa penekanan

biaa overhead.

Secara khusus, kami mengintensikan okus kami untuk

memperoleh hasil keuntungan dari investasi pemasaran

dengan mengoptimalkan setiap pembelanjaan kegiatan

periklanan dan dukungan terkait serta menghapuskan

belanja media ang tidak produkti. Pada saat ang sama

kami juga melakukan pembelanjaan secara eekti untuk

mendukung inovasi guna meningkatkan nilai dari bisnis

kami. Secara keseluruhan, kami berhasil meningkatkan

penghematan secara signikan dari rantai pasokan kami

sehingga memungkinkan kami untuk mengkompensasi

kenaikan harga minak mentah dan minak nabati.

Melengkapi serangkaian langkah agresi di bidang biaa,

kami juga menesuaikan harga pada saat ang tepat untuk

melindungi marjin kami, sehingga dapat memberi ruang

ang cukup bagi kami untuk membangun brand equitkami

secara berkelanjutan. Pada akhirna, melalui respons ang

dilakukan secara holistik terhadap lingkungan ang penuh

tantangan, kami dapat mempertahankan marjin usaha kami.

Selama tahun pelaporan, kami terus menerapkan strategi

ang memaksimalkan kekuatan utama kami: mendorong

inovasi dan mempercepat perkembangan pasar. Inovasi

ang kuat telah menunjang kinerja istimewa dari brandIceCream kami, dan secara khusus kami mempertahankan

momentum dari kesuksesan peluncuran ulang Magnum

pada akhir 2010 dengan membuka Magnum Cae di pusat

perbelanjaan prestisius Jakarta, Grand Indonesia. Tahun 2011


43/222



MAURITS DANIEL RUDOLF LALISANG

Prsdn Drktur

President Director


44/222



successul innovationdriven relaunches o several major

Home & Personal Care brands including Clear, Molto and

Sunlight, as well as the introduction o a new skin care brand,

air and Lovel, to cater to the needs o the mass market.

Our increasingl popular Male grooming portolio was also

strengthened behind our Vaseline or Men brand.

Our proessional oods division, Unilever ood Solutions,

perormed extremel well in 2011. This is a range o ood

solutions that is marketed to ches, hotels and restaurant

chains and is set to be a uture growth driver.

ollowing PT Sara Lee Bod Care Indonesia Tbks acquisition

b Unilever Indonesia Holding B.V., the Compan is appointed

to market its brands in Indonesia. In 2011 we started to

integrate this newl acquired business b strengthening the

undamentals and leveraging our scale in the marketing and

distribution o the brands. We move orward to bring Sara

juga mencatat keberhasilan peluncuran ulang inovasi baru

sejumlah brand Home & Personal Care antara lain Clear,

Molto dan Sunlight, serta peluncuran brandperawatan kulit

baru, air and Lovel, untuk memenuhi kebutuhan mass

market. Portoolio produk perawatan pria ang semakin

populer juga diperkuat dengan brand Vaseline or Men.

Divisi oods proesional kami, Unilever ood Solutions,

meraih kinerja ang istimewa di tahun 2011. Divisi ini

memasarkan rangkaian produk pangan kepada che,

hotel dan restoran dan merupakan salah satu penggerak

pertumbuhan di masa depan.

Sehubungan dengan akuisisi PT Sara Lee Bod Care

Indonesia Tbk oleh Unilever Indonesia Holding B.V.,

Perseroan ditunjuk untuk memasarkan brand-brandSara Lee

di Indonesia. Pada 2011 kami mulai mengintegrasikan bisnis

hasil akuisisi baru ini dengan memperkuat undamental dan

memperluas skala pemasaran dan distribusi brand-brand

Dar kr

rom let

bsaranjan Sn, rankln Chan Gomz, Hadranus Staan, Dora Hraat Sadrach


45/222



ira Novart, Maurts Danl Rudol Lalsang, Anul yan, enn Hartat Sampurno, Vshal Gupta

Lee products to a larger market in 2012 and we have high

expectations or the success o this business.

We have continued to sharpen our portolio b introducingnew products to the Indonesian market rom Unilevers global

portolio. At the same time we are constantl reevaluating

our portolio to ensure that it remains in alignment with our

core strengths and strategic growth objectives. In 2011, this

reassessment resulted in the sale o our Taro business.

During the ear we continued to invest heavil in improving

our distribution chain, with a total capital spend o some

Rp1.7 trillion. We have made serious eorts to strengthen

distribution and improve coverage.

kami tersebut. Kami melangkah maju untuk membawa

produkproduk Sara Lee ke pasar ang lebih besar di tahun

2012 dan kami mempunai ekspektasi ang tinggi atas

keberhasilan bisnis ini.

Kami telah melanjutkan upaa mempertajam portoolio kamidengan memperkenalkan serangkaian produk baru dari

portoolio Unilever global ke pasar Indonesia. Pada saat ang

sama kami secara teratur melakukan evaluasi ulang untuk

memastikan bahwa portoolio kami tetap selaras dengan

kekuatan inti kami serta tujuan pertumbuhan strategis kami.

Pada 2011, berdasarkan evaluasi ulang ini, kami mengambil

keputusan untuk menjual bisnis Taro.

Selama tahun pelaporan, kami terus melakukan investasi

secara intensi untuk meningkatkan matarantai

ar unilever 2011(http unilever 2011_tcm110-287360_tcm110-301746.pdf)

Documents