ceoc
Post on 13-Jul-2015
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A N A N A L Y S I S A N D I N T E R P R E T A T I O N
CAMBRIDGE ECONOMIC OPPORTUNITY COMMITTEE
Natasa Anagnostopoulou | Minsoo Lee | Melissa Collins | Mike Crawford | KC Murphy
BACKGROUND
CEOC’s Leadership Team of Executive Director,
Associate Director, and Finance Director provide
operational and visionary leadership, reporting to
CEOC’s 15-member Board of Directors. Program
Managers provide comprehensive management for
every program within the agency.
ENVIRONMENTAL STRATEGY STRUCTURE
WI T H O U T P R O P E R S T R A T E G Y A L I G N M E N T , T H E C E O C WI L L F A I L T O B E C O M E A S U S T A I N A B L E O R G A N I Z A T I O N
SUMMARY
• Traditional approach to strategy and structure
• Unfavorable and unattractive environmental
conditions
• Reconstructionalist model aligning the strategy
propositions of value, profit, and people
• Cutthroat competition, low profit margins, and
recent threat of a 50% cut to their annual budget
MOVING FROM STRUCTURED TO RECONSTRUCTIONALIST THINKING
Distinctive positioning, with a “one stop shopping”
experience
• Comprehensive approach to financial assistance
• Structure-conduct-performance paradigm
• The CEOC needs to align its strategic propositions
towards both differentiation and low costs
VALUE PROPOSITION
• The CEOC provides a one-stop shopping
experience to its clients (low-income)
• Easily accessible services
• Traditional community-help organizations and
programs often address only one aspect of need
• Donors can contribute and help their community at
a low cost
• Investors can see the benefit of their contributions
attributed to multiple areas of service
PROFIT/BREAK-EVEN PROPOSITION
• CEOC does not advertise heavily
• Clients access and utilize services at no cost
• Other donors provide additional funding for client
services
• There is an issue of alignment with profit proposition
and differentiation from a donor perspective
• Their focus and elaboration needs to be on
differentiation
PEOPLE PROPOSITION
• There is a high amount of intrinsic value that drives
both employees and donors
• A focus on external constituent groups in an
attempt to increase visibility and support to make
value and profit propositions sustainable
• Free advertisement during events
• Low-wage members/employees
• Celebrity endorsers and sponsors also receive
positive and free publicity
• The low cost, differentiated people proposition
appeals to all external constituents
INTERNAL FACTORS
positive
• Offers intertwined activities
• Intrinsically motivated staff
• Collaborative management
team
negative
• Funding issues
• Not enough money for
salaried employees
• Struggle with social
marketing
EXTERNAL FACTORS
positive
• Strong relationships with elected officials
• People of Cambridge
negative
• American economy
• Federal legislation
• Competition of 24 non-
profits in MA
CEOC CLIENTELE
• Word-of-mouth and low impact marketing
• Large population of low income families
• Cultural, academic, linguistic, and economic
barriers
• Paycheck to paycheck – economic rut
• CEOC offers a way to begin building economic
stability
CEOC STAFF
• Headed by a team of directors
• 15 person board of directors
• Each program has a manager
• Largely staffed by community members
• Participant-driven programs = loyalty
• Staff must be empowered (HEROs)
LOCAL MEDIA
• Wide network of local
media outlets
• Local approach =
purposeful behavior
• The Cambridge Life, The Cambridge Chronical,
Wicked Local: Cambridge
CAMBRIDGE COMMUNITY
• Must be heavily catered towards
• CEOC must increase presence
• Very active and regarded society
• 40% of resident employment:
Educational, Health, and Social industries
• Many competing charities
• Small business owners
CULTURE DIMENSIONS
• Power distance
• Social mobility
• Collectivism
• Gender equity
• Uncertainty avoidance
THIRD PARTY
• Third Party - Cambridge Community Services (CCS)
• www.cambridgecommunity.org
• the CAMBRIDGE Economic Opportunity Committee
• Network For Good
PR IMPLEMENTATION
• Create, Improve, and Assign Social Media Coordinator
• Find A Client of CEOC to maintain CEOC’s Social Media Presence:
• Facebook, Twitter, Blogging, Website...Any broad-reaching outlet that helps get the message out
• Work with‘Traditional Media’ as a PSA outlet for informational sessions
• Grassroots: Flyer Cambridge with A Message that reaches the hearts of those that grew up in Cambridge: IE: Ben Affleck
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