A N A N A L Y S I S A N D I N T E R P R E T A T I O N

CAMBRIDGE ECONOMIC OPPORTUNITY COMMITTEE

Natasa Anagnostopoulou | Minsoo Lee | Melissa Collins | Mike Crawford | KC Murphy

BACKGROUND

CEOC’s Leadership Team of Executive Director,

Associate Director, and Finance Director provide

operational and visionary leadership, reporting to

CEOC’s 15-member Board of Directors. Program

Managers provide comprehensive management for

every program within the agency.

CORPORATE MINDSET

• Reflective

• Collaborative

• Worldly

ENVIRONMENTAL STRATEGY STRUCTURE

WI T H O U T P R O P E R S T R A T E G Y A L I G N M E N T , T H E C E O C WI L L F A I L T O B E C O M E A S U S T A I N A B L E O R G A N I Z A T I O N

SUMMARY

• Traditional approach to strategy and structure

• Unfavorable and unattractive environmental

conditions

• Reconstructionalist model aligning the strategy

propositions of value, profit, and people

• Cutthroat competition, low profit margins, and

recent threat of a 50% cut to their annual budget

MOVING FROM STRUCTURED TO RECONSTRUCTIONALIST THINKING

Distinctive positioning, with a “one stop shopping”

experience

• Comprehensive approach to financial assistance

• Structure-conduct-performance paradigm

• The CEOC needs to align its strategic propositions

towards both differentiation and low costs

VALUE PROPOSITION

• The CEOC provides a one-stop shopping

experience to its clients (low-income)

• Easily accessible services

• Traditional community-help organizations and

programs often address only one aspect of need

• Donors can contribute and help their community at

a low cost

• Investors can see the benefit of their contributions

attributed to multiple areas of service

PROFIT/BREAK-EVEN PROPOSITION

• CEOC does not advertise heavily

• Clients access and utilize services at no cost

• Other donors provide additional funding for client

services

• There is an issue of alignment with profit proposition

and differentiation from a donor perspective

• Their focus and elaboration needs to be on

differentiation

PEOPLE PROPOSITION

• There is a high amount of intrinsic value that drives

both employees and donors

• A focus on external constituent groups in an

attempt to increase visibility and support to make

value and profit propositions sustainable

• Free advertisement during events

• Low-wage members/employees

• Celebrity endorsers and sponsors also receive

positive and free publicity

• The low cost, differentiated people proposition

appeals to all external constituents

ENVIRONMENTAL ANALYSIS

A LOOK AT THE INTERNAL AND EXTERNAL FACTORS

SWOT

strengths weaknesses

opportunities threats

INTERNAL FACTORS

positive

• Offers intertwined activities

• Intrinsically motivated staff

• Collaborative management

team

negative

• Funding issues

• Not enough money for

salaried employees

• Struggle with social

marketing

EXTERNAL FACTORS

positive

• Strong relationships with elected officials

• People of Cambridge

negative

• American economy

• Federal legislation

• Competition of 24 non-

profits in MA

CONSTITUENTS

CEOC CLIENTELE

• Word-of-mouth and low impact marketing

• Large population of low income families

• Cultural, academic, linguistic, and economic

barriers

• Paycheck to paycheck – economic rut

• CEOC offers a way to begin building economic

stability

CEOC STAFF

• Headed by a team of directors

• 15 person board of directors

• Each program has a manager

• Largely staffed by community members

• Participant-driven programs = loyalty

• Staff must be empowered (HEROs)

LOCAL MEDIA

• Wide network of local

media outlets

• Local approach =

purposeful behavior

• The Cambridge Life, The Cambridge Chronical,

Wicked Local: Cambridge

CAMBRIDGE COMMUNITY

• Must be heavily catered towards

• CEOC must increase presence

• Very active and regarded society

• 40% of resident employment:

Educational, Health, and Social industries

• Many competing charities

• Small business owners

CULTURE DIMENSIONS

• Power distance

• Social mobility

• Collectivism

• Gender equity

• Uncertainty avoidance

THIRD PARTY

• Third Party - Cambridge Community Services (CCS)

• www.cambridgecommunity.org

• the CAMBRIDGE Economic Opportunity Committee

• Network For Good

PR IMPLEMENTATION

• Create, Improve, and Assign Social Media Coordinator

• Find A Client of CEOC to maintain CEOC’s Social Media Presence:

• Facebook, Twitter, Blogging, Website...Any broad-reaching outlet that helps get the message out

• Work with‘Traditional Media’ as a PSA outlet for informational sessions

• Grassroots: Flyer Cambridge with A Message that reaches the hearts of those that grew up in Cambridge: IE: Ben Affleck

A Family without Food Is A Family without Hope

Cambridge Economic Opportunity Community

Helping Cambridge Live Since 1965

11 Inman StreetCambridge, MA 02139CEOCCambridge.org

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