cathy scott presentation bfas

Network Volunteer News Writers’ Meeting

Wednesday, March 17, 2010

Hosted by:

Denise LeBeau&

Jennifer Hayes

Cathy Scott … Best Friends Staff Writer,

Author & Social Media Junkie

Branding: Be Consistent

CathyScott.comCathyScott.blogspot.comTwitter.com/CathyScottLinkedin.com/in/cathyscottmyspace.com/cathyscott3CathyS@BestFriends.orgCathyScott10@gmail.comFacebook.com/CathyScott10

Be picky about your avatar

How I got started on Twitter:Hammertime

Tweeting a Book

Tweeting Events & Causes:for example, Ali MacGraw

for book signing

Saving Bella on Twitter

“URGENT: Very Small Spayed Female Chihuahua Needs Rescue/Adoption”

A boy and his pig

Going viral:Splashing new mediato right a wrong.

Anthony & Loopey

Do’s and Don’ts(or Twittetiquette)

• Be professional; remember, everyone can hear you

• Keep politics to yourself• Be personal but to a point• Be subtle (not too cheesy)• The “who cares” factor• Don’t over-market

Tips• Use hashtags (eg, #pets, #fb, #li)• Retweet often (RT)• Connect Twitter to Facebook,

LinkedIn, MySpace, etc.• RSS feed• It's all about connectivity

Most of all, Have Fun!

And don’t forget to follow@SocialMediaDog, @BFNetwork

& @BFAS

News Writer Updates

• Cheri Moon to Network Charities/

Jennifer Hayes back• Send questions/front page submissions to

jenniferh@bestfriends.org

• Sign up to receive BFNV group alerts

• Remember to report your volunteer hours

• Upcoming news writer meetings: – Editorial training: April 20– Monthly news writer call: April 21

• THANK YOU!