case study "user experience and healthcare: how the latest ui/ux trends are shaping the...
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User Experience and Healthcare
February 2015
Harsh Thakar harsh.thakar@synechron.com
What is User Experience?
User Engagement
User Experience (UX)
User Interface (UI) Human Computer Interaction
Usability
Micro Interactions
Information Architecture
Utility, ease of use and efficiency in accomplishing a task.
How to approach User Experience Design?
Psychological Approach – User engages with a product at 3 different psychological levels: Reflective Behavioral Visceral
Interactive Approach – User perceives the product as a combination of: Form Flow Function
What is Ideate?
Business Intent User & User Context
User Intent Business Workflows
Ideas Catalog
Ideate Design Create
What is Design?
Review and Evaluate Ideas based on Intent Analysis and User Feedback
Ideate Design Create
Design - Balance of Speed v/s Fidelity
More Speed
Less Fidelity
Ideate Design Create
Design - Balance of Speed v/s Fidelity
Less Speed
More Fidelity
Ideate Design Create
Consumer Experience in Relationship Industry
Relationship Industries are industries which engage the customer over long term
Some examples include Banking, Insurance, Healthcare, Hospitality
Relationship Experience
Market / Sell
Onboard
Transact / Serve
Advise
Provider Experience in Relationship Industry
Providers work on the business side to serve the consumer
Some examples include Doctors, Nurses, Med-Tech, etc.
Healthcare Providers work in teams and collaboration between them is essential.
Provider – Consumer Interaction
Engage
Capture Consumer
Info
Interact
Review and
Decisions
Usability Challenges in Healthcare
Enhancing Patient Care Facilitate Team Based Collaboration
Reduce Cognitive Workload
Expedite User Interaction Capture Identify Outcome Scenarios and Risk
Patient Engagement across multiple devices
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